Cases in Management : Volume IV

Title : Cases in Management : Volume IV
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-14-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume III

Volume II

Volume I

GupteJaideep (2015). A case study on hybrid cellular layouts. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Sriram, M. (2015). Accounting issues for an entreneur. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Jayakrishnan, S. (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Jagadeesh, R. (2015). Application of 7 QC tools to investigate the rejection of lathe beds-case study of a machine tool manufacturing company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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SenguptaNilanjan & Mousumi Sengupta (2015). ASDA: Aiming to serve better. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Suresh, M.R. (2015). Business leadership through product strategy and challenges   Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Gayathri, H. (2015). Case study on pampers. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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TodalbagiRajendra, Nilanjan Sengupta, Mousui Sengupta (2015). Change   management and business excellence at titan. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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SenguptaMousumi & Nilanjan Sengupta (2015). Defining the luxury retail: the harrods way. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Venkatraja, B. (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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GanapathyNeetu (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Prasad, S.N. (2015). Junior &  Mid level leadership: tenacious technology solutions. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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SriramMalathi (2015). MicroGraam- Leveraging cloud for financial inclusion. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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RaoUllas (2015). Microsoft’s Acquisitiion of Nokia’s mobile business unit.  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Sugant, R. (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Sharma, Govinda, N.R. (2015). Ole, Ole,...  “Ola...”  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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MinhajMohamed (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Srilakshminarayana, G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Parasuraman, N.R. (2015). The challenges of an innovative investment portfolio consisting of reliance, Infosys and ultrateh cement. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Aro-GordonStephen (2015). UPDC Plc: A business model for creating sustainable living eniroments in emerging Africa. Cases in Management- Vol IV.N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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