International Conference on Marketing

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International Conference on Marketing

Marketing has evolved over the decades with the rapid advancement of technology. Over the years marketing moved from product centric era to human centric era. Marketers need to identify, understand the anxieties and desires of the consumers to fulfil their needs. Consumers in the current millennium are no longer limited to consumption but are getting involved in collaborative value creation. Now companies are actively collaborating with customers and try to figure out their minds and capture market insights. They are not only focusing on creating economic value but also taking efforts to contribute to social progress and development. The Triple Bottom Line Concept is being embraced by a number of firms bringing together – economic value, environmental health and social progress.

Read More: https://sdmimd.ac.in/mc2019/