National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends

Title : National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends
Editors : Dr. M.R Suresh, Prof. Sugant & Prof. Jayakrishnan S
ISBN : 978-93-83302-13-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2015
Publication Summary : This publication consists of articles presented at the National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trend held on October 30, 2015 on the conference themes.