Invited talk on ‘Innovation Based Thinking’ by Alumnus

The Prerana Lecture Series 2019 organized invited talk on August 3, 2019, for PGDM 2019-21. The talk demystified “Innovation” and how the same can help position the product in buyer’s mind. In the hyper-competitive markets, Innovation as positioning clarity, provides the much-needed edge that helps organizations compete, acquire and keep customers. Most importantly, customer acquisition drives up revenues and can drive economies. With this background Mr. Rajesh Ballakoor, an alumnus of SDM-IMD from 95-97 batch along with Mr Krish Ramamurthy, an Industry veteran, delivered the invited talk on topic ‘Demystifying Innovation driven Customer Acquisition’.