Prerana Alumni Lecture Series - Mr. Suraj Shetty

Mr. Suraj Shetty, Vice President - Strategy, Primesoft; and alumnus of PGDM 2003-05 batch, was on campus to deliver a harangue on the topic 'IT Services Marketing' for the 2nd Year PGDM Students. With his rich experience of more than 10 years in the IT Service industry, Mr. Suraj explained the different types of IT services a company can offer. Mr. Suraj stressed the importance of cloud in the IT industry and the use of email marketing. The session had a detailed discussion on how to convert potential customers in B2B marketing.