2016

Corporate Connect - Interaction on ERP

Mr. Sanjai K, Vice President - Product Management S/4HANA, SAP, was at SDMIMD on November 26, 2016. Mr. Sanjai interacted with the SDMites on 'Emerging Trends in the ERP Space'. The interaction created a platform to the speaker to share his insights on ERP on the cloud, big data analytics and the future of ERP with the students. Dr. Neetu Ganapathy, Course Instructor of ERP elective moderated the discussion. 

Workshop on Services Marketing

A Workshop of Services Marketing was organized on November 25, 2016 for the II year students of SDMIMD. Prof. Kasturi Rangan was the resource person for the workshop. Prof. Kasturi Rangan mainly focused on services in order to make student understand the importance of service design and to guide them how to look into minor details of services while designing on their journey of intrapreneurship and entrepreneurship. 
 
The Customer Benefit Concept (CBC), CUA Model, Internal Marketing Orientation (IMO), Line of Visibility (LOV), Consumer behavior in service setting, Physical and psychological cost of the service, and, Continuum of product attributes, were the topics covered in the workshop. The students had a chance to apply the learning in an assignment on start-up idea in the service industry.