2018

Dharmasthala trip for PGDM 2018-20

Photo Gallery

As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 22-23, 2018, Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.

Workshop on Brand Management

 
The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE,  Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building. 
 
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country. 

Invited talk by alumnus

Ms. Vekariya Helly Ramesh, the alumnus of PGDM 2009-11, was the invited speaker for the talk delivered on July 12, 2018. Ms. Helly spoke about the importance of personal finance and financial discipline in life. 
 

Talk on Business Analytics

The Day-4 of the Orientation Program 2018 had a distinguished speaker Dr. S. Chandrasekhar, Senior Professor and Chairman, Centre of Excellence – Business Analytics, IFIM Business School, Bangalore. Dr. Chandrasekhar introduced the highly contemporary topic- analytics and its application in various fields of Management. The speaker listed out specific areas where analytics will be of special use.
 

Talk on Team Collaboration

Mr. Ravi Bardia, Assistant Product Manager, Ujjivan Small Finance Bank, Bangalore, was the speaker for the Distinguished Talk of Orientation Program 2018 scheduled on July 7, 2018. Mr. Ravi focused his talk on ‘Team Collaboration in the Workplace’.