SDM RCMS

Cases in Management : Volume VI

Title : Cases in Management : Volume VI
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-29-1
Publisher : SDM Research Center for Management Studies (SDM RCMS), 
SDMIMD, Mysore.
Year : 2017
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume V

Volume IV

Volume III

Volume II

Volume I

Jagadeesh R. (2017). A cold call on cold chains in India. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Srilakshminarayana G. (2017). Can I predict the happiness of My Customer? Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Prasad S. N. (2017). Case study on Tesla Motors: analysis of the business model and growth strategy. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sengupta, Nilanjan (2017). Creating entrepreneurial culture in AMWAY. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Minhaj, Mohamed (2017). Discovering the influencers in a social network: A case study of Facebook-group of IT professionals. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Venkatraja, B. (2017). Empowering rural economy: The SKDRDP Way. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sugant, R. (2017). Going global – An imperative for growth. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Malathi Sriram (2017). The case of a database dilemma. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sriram M. (2017). The McDonald’s of healthcare- Vasan’s ballooning anomalies. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sengupta, Mousumi (2017). The story of the Swatch Group: the timekeeper with a statement. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Parasuraman, N. R.  (2017). Volt and the quick buck. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].

National Conference on Operations Management, Analytics and Statistical Methods

Title : National Conference on Operations Management, Analytics and Statistical Methods
Editors : Dr. R. Jagadeesh, Dr. Srilakshminarayana.G , Prof. Rajendra Todalbagi & Prof. Ram Kumar Dhurkari
ISBN : 978-93-83302-20-8 
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : January 2017
Publication Summary : This publication consists of articles presented at the National Conference on Operations Management, Analytics and Statistical Methods held on January 6, 2017 on the conference themes.

Contemporary Research in Management : Volume VI

Title : Contemporary Research in Management Volume VI
A Special Compilation of Faculty Research

Compiled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-93-83302-23-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2017
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Volume V

Volume IV

Volume III

Volume II

Volume I

Neetu Ganapathy (2017). A Qualitative Study to Identify the Factors that Influence the Acquisition of Enterprise Resource Planning Systems by Small and Medium Enterprises. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Sugant, R. (2017). A Study on Servitization by Manufacturing Companies in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Minhaj, Mohamed (2017). Clustering Of Conference Papers Using Lda Based Topic Modeling. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Parasuraman, N. R. (2017). Do the anticipated profit patterns of bull spreads with calls act as a lead indicator of market? - an exploratory study. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Venkatraja, B. (2017). Feedback Effects of Inflation and Economic Growth in India: An Econometric Analysis. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Dhurkari, Ram Kumar (2017). Knowledge Management: An Innovative Capability Perspective. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Sriram, M. (2017). Modelling of Asymmetric Volatility- An Empirical Study of Crude Oil Price. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Srilakshminarayana, G. (2017). On Usage of WhatsApp by the Students in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Gandhi, L. (2017). People Management nuances of CEO styled PM Narendra Modi and distinctive lessons for business Professionals- A practical approach. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Jagadeesh, R. (2017). Performance benchmarking of electricity power stations using Data Envelopment Analysis. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text
Sengupta, Mousumi  & Sengupta, Nilanjan (2017). Role of HRM in implementing CSR. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].

Click here to view Full text

Cases in Management : Volume V

Title : Cases in Management : Volume V
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-22-2
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2016
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume IV

Volume III

Volume II

Volume I

Jagadeesh, R. (2016). Airbags are not just a matter of air- Lessons from Takata and Toyota Recall.  Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

Click here to view Full text

Sriram M. (2016). A financial conundrum. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Sengupta, Nilanjan and Sengupta, Mousumi (2016). Building sustainable business: The IKEA story. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

Click here to view Full text

Sugant, R.  (2016). Can Sygnovate IT Solutions Succeed? Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Sengupta, Nilanjan and Sengupta, Mousumi (2016). Enterprise Holdings, Inc.: Riding in style. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

Click here to view Full text

Srilakshminarayana, G.  (2016). I want to analyse the stock market data and understand the statistical methods. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Neetu Ganapathy (2016). Kaveri goes to Poland: navigating a cross-cultural encounter between India and Poland. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Venkatraja, B.  (2016). ‘One Belt, One Road’ Initiative of China’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Minhaj, Mohamed (2016). Sentiment analytics using RapidMiner. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Prasad S. N. (2016). Space X, the Private Space Launch Business of an Iconic Leader – A Case Study. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Suresh M. R. (2016). Strategic issues in marketing handicrafts: case of a state handicrafts development corporations. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

Click here to view Full text

Parasuraman, N. R. (2016). The long night with financial analysis of Tata Motors. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

Click here to view Full text

Gandhi L.  (2016). ‘UK Exit of TATA Steel Port Talbot -a triggering point for increased unemployment and HR Challenges’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Ram Kumar Dhurkari  (2016). ‘Vehicle routing and capacity planning at DMist dairy do-operatives’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

Click here to view Full text

Contemporary Research in Management : Volume V

Title : Contemporary Research in Management Volume V
A Special Compilation of Faculty Research

Compiled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-93-83302-15-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2016
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Volume IV

Volume III

Volume II

Volume I

Parasuraman, N. R. (2016). A hindsight analysis of Grasim’s takeover of L&T cement (now UltraTech Cement) and the application of Real Options framework. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Minhaj, Mohamed (2016). An exploratory study of near-real time ETL approaches for the design of Agile Business Intelligence Infrastructure. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Aro-Gordon, Stephen (2016). Dialectics of Investor-Consumer Behaviour Parity: a Conceptual Investigation. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Srilakshminarayana, G. (2016). Do Nifty 50 follow a Normal Model- An Empirical Investigation?. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Venkatraja, B. (2016). Dynamics of Macroeconomic Fundamentals Affecting Stock Market in India: A Causal Relationship Analysis. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Sengupta, Mousumi and Sengupta, Nilanjan (2016). Emotional intelligence: A catalyst to enhance job performance. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Sriram, M. (2016). Empirical Evidence of Market Reaction to Stock Splits. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Sugant, R. (2016). Impact of Outcome Quality Dimension on Service Quality of Digital Learning Solutions in Schools. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Todalbagi, Rajendra. (2016). JIT and Kaizen Costing. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Suresh, M. R. (2016). Leadership in social enterprise- dimensions and insights. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Sharma, Govinda N. R. (2016). Maggie in a muddle. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Jayakrishnan, S. (2016). Measuring Factors determining Private Label Purchase: An Exploratory Factor Analysis (EFA) Approach. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Jagadeesh, R. (2016). Optimizing the Capacity Addition in a Component Manufacturing Industry- an Empirical Investigation. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Gupte, Jaideep (2016). Simulation Model for Emergency Department. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Sengupta, Nilanjan and Sengupta, Mousumi (2016). Social Media in Recruiting: new mantra for HRM. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text
Rao, Ullas (2016). Some Reflections on Private Equity: trends, valuation and challenges. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

Click here to view Full text

Cases in Management : Volume IV

Title : Cases in Management : Volume IV
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-14-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume III

Volume II

Volume I

GupteJaideep (2015). A case study on hybrid cellular layouts. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

Sriram, M. (2015). Accounting issues for an entreneur. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

Jayakrishnan, S. (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

Jagadeesh, R. (2015). Application of 7 QC tools to investigate the rejection of lathe beds-case study of a machine tool manufacturing company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

SenguptaNilanjan & Mousumi Sengupta (2015). ASDA: Aiming to serve better. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

Suresh, M.R. (2015). Business leadership through product strategy and challenges   Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

Gayathri, H. (2015). Case study on pampers. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

TodalbagiRajendra, Nilanjan Sengupta, Mousui Sengupta (2015). Change   management and business excellence at titan. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

SenguptaMousumi & Nilanjan Sengupta (2015). Defining the luxury retail: the harrods way. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

Venkatraja, B. (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

GanapathyNeetu (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

Prasad, S.N. (2015). Junior &  Mid level leadership: tenacious technology solutions. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

SriramMalathi (2015). MicroGraam- Leveraging cloud for financial inclusion. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

RaoUllas (2015). Microsoft’s Acquisitiion of Nokia’s mobile business unit.  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

Sugant, R. (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

Sharma, Govinda, N.R. (2015). Ole, Ole,...  “Ola...”  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

MinhajMohamed (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

Srilakshminarayana, G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

Parasuraman, N.R. (2015). The challenges of an innovative investment portfolio consisting of reliance, Infosys and ultrateh cement. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

Click here to view Full text

Aro-GordonStephen (2015). UPDC Plc: A business model for creating sustainable living eniroments in emerging Africa. Cases in Management- Vol IV.N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

Click here to view Full text

International Conference on Operations Management & Research

Title : International Conference on Operations Management & Research
Editors : Dr. R. Jagadeesh, Prof. Rajendra Todalbagi & Dr. Srilakshminarayana.G
ISBN : ISBN: 978-93-83302-11-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : January 2016
Publication Summary : This publication consists of articles presented at the International Conference on Operations Management & Research (ICOMAR 2016) held on January 21 & 22, 2016 on the conference themes.

Economics Conferences

Title : 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-26-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2017
Publication Summary : This publication consists of articles presented at the 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends held on November 10 & 11, 2017 on the conference themes.
Title : 2nd International Conference on Inclusive Economic Growth and Sustainable Development
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-18-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2016
Publication Summary : This publication consists of articles presented at the 2nd International Conference on Inclusive Economic Growth and Sustainable Development held on November 18 & 19, 2016 on the conference themes.
Title : International Conference on Global Economic Growth and Sustainability: Challenges and Prospects
Editors : Dr. N.R. ParasuramanDr. Venkatraja B
ISBN : 978-93-83302-12-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2015
Publication Summary : This publication consists of articles presented at the International Conference on Global Economic Growth and Sustainability: Challenges and Prospects held on November 20 & 21, 2015 on the conference themes.

Excerpts of select Summer Internship Reports 2015

Title : Excerpts of select Summer Internship Reports 2015
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2014

2013

2012

2011

Srilakshminarayana, G. & Gouri Patil (2015). A study of Digital Marketing processes of Digitally Inspired Media. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

M. Sriram ,  & Abhijeet  Kumar (2015). A study of Project  Financing of PPP Based Infrasructure Projects with Special Reference to ‘Translink Infrastructure Consultants Private  Limited’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mousumi Sengupta & Sushmitha  sathyasai (2015). A study on the Status of Employee Retention at Peepal Technology and Management Consulting Pvt Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Neetu Ganapathy & Rijusmita Devi (2015). A study to Explore  Innovation Management Consulting Opportunities at SMEs. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R. Govinda  Sharma  & Ruchi Jain (2015). A study of Assessment of Social Media Marketing in Bangalore City. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Sugant & Akshat Kumar Goel (2015). A study of Assessment of Demand for Home Loan(Secured) in Sonepat, Panipat  and  Agra. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Jagadeesh. & M M Zeeshan Baig (2015). A study of Developing the Process for Customer Acquisition and Improving the Conversion Ratio in a Relocation Service Company(SIP Carried Out At Pikkol, Bangalore). Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

H. Gayathri & Aishwarya Balasubramaneyam (2015). A study of Employer Branding For a Consulting Firm.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

B.  Venkatraja & Ritesh Jaiswal (2015). A study of Equity Research Analysis on LUPIN Ltd.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Ullas Rao & Dronamraju Sirisha (2015). A study of Financial Statements Analysis and Liquidity Estimation at Wiredelta Web Development Pvt. Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R Govinda Sharma & Piyush Kumar (2015). A study of Fundamental Analysis of a Selected Stock in Capital Goods Industry. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Malathi Sriram & Kamal Kishore (2015). A study of Identify Licensing Opportunities through Market and product  Mapping.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Jayakrishnan, S & Sathish Kumar (2015). A study of Marketing Research on Green Technology  in  Projectors. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

M.R Suresh & Rohitaksh Grama  Srinivas (2015). A study of Project on Remarketing.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Nilanjan Sengupata & Sreeraksha  B.N (2015). A study of Recruitment and Selection  Process at Larsen & Toubro (Mysore).  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R. Parasuraman & R. Yadukrishnan (2015). A study of Streamlining of the Back End Credit Approval Process of Individual Lending for Ujjivan.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Sugant & Rao Shwetha K (2015). A study of Study of Consumer and Distributor  Behaviour towards Brand ABC Sweets for “XYZ”. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Prasad S.N & Prateek Jain (2015). A study of Study of the Britannia Bread Categoy and its Current  Positioning  Strategy with the Objective of Revitalizing the Brand ‘Britannia Bread’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana, G & Nisha Yasmin (2015). A study of Study on working Capital Managemnt at a Steel Plant . Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mohamed Minhaj & Bharath Kumar D (2015). A study of Tapping the Business Opportunities Related to Cloud through Strategic Partnerships. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Todalbagi, Rajendra & Swathesh Shetty (2015). A Study on Supply Chain Management at Future Retail Ltd.: Analysis of Shrinkage & Inventory Control. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text