SDM RCMS

Excerpts of select Summer Internship Reports 2018

Title : Excerpts of select Summer Internship Reports 2018
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2018
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2017

2015

2014

2013

2012

2011

Gandhi L & Ananya Bose (2018). Equity Research on selected IT companies listed in the NSE with respect to Hedge Equities Limited for Hedge Equities Limited. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Gandhi L & Pooja A Honnavar (2018). A study of HR Policy Manual to provide revamping insights at Genser Aerospace IT Pvt Ltd, Bangalore. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
H. Gayathri & Yathish N (2018). Marketing Research on Pi-Beam Trikes. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Jagadeesh & Kuldeep N.J (2018). Application of “Theory of Constraints” for improving the operational efficiency in a textile industry. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Jayakrishnan.S & Karthika Raj (2018). Study of Distribution model of FMCG companies. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Kannadas S & Chayan Chandra (2018). Equity Research on Selected companies in Pharmaceutical Sector with reference to Hedge Equities. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & S.V. Karthik (2018). Marketing of Niche Aerospace Servicesto Global Aerospace OEMs for Genser Aerospace Pvt Ltd. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & Saurav Rakshit (2018). Traversing Highway Landmarks – Bringing it to Fingertipsfor Highway Delite (Param People InfoTech Solutions Pvt. Ltd.). Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mohamed Minhaj & Shravan L (2018). Fostering CSR partnerships for the growth of Greensole – a social and eco- Fostering CSR partnership for the growth of Greensole - a social and eco-friendly enterprise. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mousumi Sengupta & Naveen P Kumar (2018). Creation of Human Resource Policy Manual for Translink Infrastructure Consultants (P) Ltd. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.R Suresh & Udayana Pratap (2018). Market study on specialty rubber mats and sheets in a South Indian City. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Neetu Ganapathy & Harisankar Nair V (2018). Equity Research on Selected Private Sector Banks in India. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Nilanjan Sengupta & Vaishnavi U (2018). Equity Research on selected Automobile companies listed in the NSE & BSE with respect to Hedge Research Department. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Anirudh Thulasi M (2018). Equity Research of a selected company in Retail Sector. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Varsha Bheemaiah (2018). Work Culture in a Branding Firm: An Intern’s Perspective. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & B.S.V. Ravi Teja (2018). Study and analysis of Patient Discharge Process in XYZ Hospital. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Sumitesh Pattnaik (2018). Market Research Study on Doors for Higher End Residential apartments & Commercial building Projects across Hyderabad & Bangalore. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Sumitesh Pattnaik (2018). Market Research Study on Doors for Higher End Residential apartments & Commercial building Projects across Hyderabad & Bangalore. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Venukumar M (2018). Personal Financial Planning forSimplus Financial Consultancy. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.Sriram & Kartik Shivakumar (2018). A Study on Fundamental Analysis of select metal companies with special reference to Hedge Equites Pvt Ltd, Cochin. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Sugant & Nitin E (2018). Supporting Business Development through a) Development of Sales Push Tools and b) Development of E-commerce Portal for ABC Ltd., Bangalore (a leading industrial lubricant manufacturer). Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Venkatraja B & Manikanta S (2018). Equity Research and Valuation of Selected Listed Companies Using DCF Method. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Excerpts of select Summer Internship Reports 2017

Title : Excerpts of select Summer Internship Reports 2017
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2017
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2015

2014

2013

2012

2011

Neetu Ganapathy & Nidhi S (2017). A study of HR processes at ACC limited. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Vimal Ullas Mangeshkar (2017). A study on building marketing strategy to expand the market and also to increase the market share of no dust broom-an innovative product. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Ketan Kunjekar (2017). A study on business development for destination events for bookeventz.com. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Shubham Gautam (2017). A study on mobiles sales force automation in ABC Organization. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.Sriram & Saurav Kumar Jaiswal (2017). A Study on relative valuation approach to valuation of equity with special reference to commercial vehicles sector. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Niyaz A S (2017). Analysis of billing process for “XYZ LTD”. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Jagadeesh & Saurav Das (2017). Better inventory control by improved ordering system in a dry cell manufacturing company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M R Suresh & Praveena V (2017). Consumer insights and marketing strategy formulation. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Jayakrishnan.S & Poojashree B .P (2017). Design and deployment of innovation maturity model in organizations. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M R Suresh & Pratik Ghosh (2017). Direct marketing of material handling equipment (MHE) products at ABC Ltd a strategic approach. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
L. Gandhi & Sheri Miriam John (2017). Evolving predictive and prescriptive model to measure the ROI in innovation incubation at UST global. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Ipsa Gupta (2017). Financial performance analysis for Talbros Automotive Components Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Neha Gupta (2017). Identifying the opportunities for pyramid filters (acquired by FFTI in 2012) to build a value proposition. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & Nishanth Adyanthaya (2017). Market research & analysis to improve product performance & services for TaeguTec India Pvt. Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Venkatraja B & Aman Dhawan (2017). Market research and business development of outbound sales at bookeventz. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Bopanna P M (2017). Marketing and client service executive in advertising agency for Merako Media Pvt.Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R Sugant & Aniruddha Bagchi (2017). E-learning in the BFSI sector in India – A market study for ABC Company India Pvt. Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Kannadas S & Sachidev B C (2017). Marketing research on LMV loan proposals towards “Mahindra & Mahindra Financial Services Ltd (MMFSL), with special reference to Mysuru area. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Nilanjan Sengupta & Spoorthi G (2017). Modus operandi of a recruitment firm. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mohamed Minhaj & Vishnu Charan (2017). Study on inventory management and its control techniques in a wheel manufacturing unit. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
H. Gayathri & Nilina Lizbeth (2017). Understanding integrated PR approaches. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Anand.M.Dileep (2017). Understanding the corporate environment and the core concepts followed by the organisation for HDFC Asset Management Company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
L. Gandhi & Anurag Bora  (2017). Understanding the corporate environment and the core concepts followed by the organisation for HDFC Asset Management Company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mousumi Sengupta & Smitha Shetty (2017). Understanding the performance management system in the organization for Rane Group. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Cases in Management : Volume VII

Title : Cases in Management : Volume VII
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-36-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), 
SDMIMD, Mysore.
Year : 2018
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume VI

Volume V

Volume IV

Volume III

Volume II

Volume I

Gandhi L. (2018). Indian unicorn OLA rides to solve urban mobility challenges in Australia- innovation and success story continue. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Minhaj, Mohamed  (2018). Measurable SEO for a travel company. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Parasuraman, N. R. (2018). The true value of India hotels – sada’s analysis. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Todalbagi, Rajendra  (2018). Yes bank: a new age bank- differentiated by innovation and technology. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Venkatraja, B. (2018). Tit-for-tat tariffs and escalating U.S – China trade war: is it a case of zero – sum game? Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Suresh M. R. (2018). Entrepreneurship development for the bottom of pyramid: the RUDSETi initiative in Mysore. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Gayathri H. (2018). Tropicana: will it emerge as a serious challenger?. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Jayakrishnan S. (2018). Idea- Vodafone merger – can it be a game changer. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Kannadas S. (2018). Vasundhara accommodations. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Jagadeesh R. (2018). “Quality and innovation” or “Guts and glory” – the success story of micromax. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Sugant, R. (2018). Drytech – looking for expansion. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Srilakshminarayana G. (2018). Segmenting the customers using cluster analysis – R as a tool. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Sengupta, Nilanjan & Sengupta, Mousumi (2018). Innovation and change in action: the phillips way. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Sriram M. (2018). Restructuring conundrums – a case of IDBI bank ltd.. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].

Contemporary Research in Management : Volume VIII

Title : Contemporary Research in Management Volume VIII
A Special Compilation of Faculty Research

Compiled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-93-83302-23-76
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2019
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Volume VII

Volume VI

Volume V

Volume IV

Volume III

Volume II

Volume I

Parasuraman N. R. (2019). Box spreads profits from NIFTY index options – an exploratory study. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
Venkatraja B. (2019). Does corporate social responsibility contribute to the corporate financial performance? A panel data analysis of Indian cement industry. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
Prasad S. N. (2019). Facets of poor performance and failures in business of western MNCs in India: a study of strategic setbacks. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
Gandhi L. & Senthil Kumar K. (2019). Factors attributing to enhance the self-efficacy of management teachers in India. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
Kannadas S. & Viswanathan T. (2019). Is trading volume an appropriate indicatory to forecast the stock index?. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
Jagadeesh, R. (2019). Selection and ranking of six sigma projects – a comparative assessment of methods. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].
Sriram M. (2019). Testing for fixed / random effects in RoE estimation – a study of BSE senex companies. Contemporary research in management – Vol. VIII by Mousumi Sengupta and Nilanjan Sengupta [compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-76].

Contemporary Research in Management : Volume VII

Title : Contemporary Research in Management Volume VII
A Special Compilation of Faculty Research

Compiled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-93-83302-30-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2018
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Volume VI

Volume V

Volume IV

Volume III

Volume II

Volume I

Sriram, M. (2018). A study on association between board characteristics, financial performance and voluntary disclosure of financial ratios- evidence from India. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
Jagadeesh, R. (2018). Demand forecasting and analysis in a declining market with emphasis on strategic operations management. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
Kannadas, S. & Viswanathan T. (2018). Does money supply granger cause inflation? A decomposition analysis of WPI, CPI and GDP inflator. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
Sugant R. (2018). Factors and dimensions of service quality of digital learning solutions. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
Venkatraja, B. (2018). Macroeconomic dynamics of foreign institutional investment: an Indian perspective. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-30-7].
Srilakshminarayana, G (2018). On identifying the factors associated with teaching statistics- a case of a B-School. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
Parasuraman, N. R. (2018). Synthetic holding of futures in covered call writing-a comparison with physical holding. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-30-7].
Prasad, S. N. (2018). Transformation of HR and marketing functions due to technology: possible effect on the business strategy of organizations, a dynamic study. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].

Cases in Management : Volume VI

Title : Cases in Management : Volume VI
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-29-1
Publisher : SDM Research Center for Management Studies (SDM RCMS), 
SDMIMD, Mysore.
Year : 2017
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume V

Volume IV

Volume III

Volume II

Volume I

Jagadeesh R. (2017). A cold call on cold chains in India. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Srilakshminarayana G. (2017). Can I predict the happiness of My Customer? Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Prasad S. N. (2017). Case study on Tesla Motors: analysis of the business model and growth strategy. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sengupta, Nilanjan (2017). Creating entrepreneurial culture in AMWAY. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Minhaj, Mohamed (2017). Discovering the influencers in a social network: A case study of Facebook-group of IT professionals. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Venkatraja, B. (2017). Empowering rural economy: The SKDRDP Way. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sugant, R. (2017). Going global – An imperative for growth. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Malathi Sriram (2017). The case of a database dilemma. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sriram M. (2017). The McDonald’s of healthcare- Vasan’s ballooning anomalies. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Sengupta, Mousumi (2017). The story of the Swatch Group: the timekeeper with a statement. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
Parasuraman, N. R.  (2017). Volt and the quick buck. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].