SDM RCMS

International Conference on Operations Management & Research

Title : International Conference on Operations Management & Research
Editors : Dr. R. Jagadeesh, Prof. Rajendra Todalbagi & Dr. Srilakshminarayana.G
ISBN : ISBN: 978-93-83302-11-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : January 2016
Publication Summary : This publication consists of articles presented at the International Conference on Operations Management & Research (ICOMAR 2016) held on January 21 & 22, 2016 on the conference themes.

Economics Conferences

Title : 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-26-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2017
Publication Summary : This publication consists of articles presented at the 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends held on November 10 & 11, 2017 on the conference themes.
Title : 2nd International Conference on Inclusive Economic Growth and Sustainable Development
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-18-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2016
Publication Summary : This publication consists of articles presented at the 2nd International Conference on Inclusive Economic Growth and Sustainable Development held on November 18 & 19, 2016 on the conference themes.
Title : International Conference on Global Economic Growth and Sustainability: Challenges and Prospects
Editors : Dr. N.R. ParasuramanDr. Venkatraja B
ISBN : 978-93-83302-12-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2015
Publication Summary : This publication consists of articles presented at the International Conference on Global Economic Growth and Sustainability: Challenges and Prospects held on November 20 & 21, 2015 on the conference themes.

Excerpts of select Summer Internship Reports 2015

Title : Excerpts of select Summer Internship Reports 2015
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2014

2013

2012

2011

Srilakshminarayana, G. & Gouri Patil (2015). A study of Digital Marketing processes of Digitally Inspired Media. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M. Sriram ,  & Abhijeet  Kumar (2015). A study of Project  Financing of PPP Based Infrasructure Projects with Special Reference to ‘Translink Infrastructure Consultants Private  Limited’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Sushmitha  sathyasai (2015). A study on the Status of Employee Retention at Peepal Technology and Management Consulting Pvt Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Rijusmita Devi (2015). A study to Explore  Innovation Management Consulting Opportunities at SMEs. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Govinda  Sharma  & Ruchi Jain (2015). A study of Assessment of Social Media Marketing in Bangalore City. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Sugant & Akshat Kumar Goel (2015). A study of Assessment of Demand for Home Loan(Secured) in Sonepat, Panipat  and  Agra. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh. & M M Zeeshan Baig (2015). A study of Developing the Process for Customer Acquisition and Improving the Conversion Ratio in a Relocation Service Company(SIP Carried Out At Pikkol, Bangalore). Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Aishwarya Balasubramaneyam (2015). A study of Employer Branding For a Consulting Firm.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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B.  Venkatraja & Ritesh Jaiswal (2015). A study of Equity Research Analysis on LUPIN Ltd.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Dronamraju Sirisha (2015). A study of Financial Statements Analysis and Liquidity Estimation at Wiredelta Web Development Pvt. Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R Govinda Sharma & Piyush Kumar (2015). A study of Fundamental Analysis of a Selected Stock in Capital Goods Industry. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Kamal Kishore (2015). A study of Identify Licensing Opportunities through Market and product  Mapping.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Jayakrishnan, S & Sathish Kumar (2015). A study of Marketing Research on Green Technology  in  Projectors. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R Suresh & Rohitaksh Grama  Srinivas (2015). A study of Project on Remarketing.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupata & Sreeraksha  B.N (2015). A study of Recruitment and Selection  Process at Larsen & Toubro (Mysore).  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & R. Yadukrishnan (2015). A study of Streamlining of the Back End Credit Approval Process of Individual Lending for Ujjivan.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Sugant & Rao Shwetha K (2015). A study of Study of Consumer and Distributor  Behaviour towards Brand ABC Sweets for “XYZ”. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Prasad S.N & Prateek Jain (2015). A study of Study of the Britannia Bread Categoy and its Current  Positioning  Strategy with the Objective of Revitalizing the Brand ‘Britannia Bread’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G & Nisha Yasmin (2015). A study of Study on working Capital Managemnt at a Steel Plant . Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Bharath Kumar D (2015). A study of Tapping the Business Opportunities Related to Cloud through Strategic Partnerships. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Todalbagi, Rajendra & Swathesh Shetty (2015). A Study on Supply Chain Management at Future Retail Ltd.: Analysis of Shrinkage & Inventory Control. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Marketing Conferences

Title : International Conference on Marketing
Editors : Prof. Jayakrishnan S , Prof. R Sugant & Dr. M.R. Suresh 
ISBN : 978-93-83302-25-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2017
Publication Summary : This publication consists of articles presented at the International Conference on Marketing held on October 26-27, 2017 on the conference themes.
Title : Second Annual Conference on Emerging Trends in Marketing
Editors : Dr. H. Gayathri, Prof. Jayakrishnan S , Prof. R Sugant & Dr. M.R. Suresh 
ISBN : 978-93-83302-17-8
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2016
Publication Summary : This publication consists of articles presented at the Second Annual Conference on Emerging Trends in Marketing held on October 28, 2016 on the conference themes.
Title : National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends
Editors : Dr. M.R Suresh, Prof. Sugant & Prof. Jayakrishnan S
ISBN : 978-93-83302-13-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2015
Publication Summary : This publication consists of articles presented at the National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trend held on October 30, 2015 on the conference themes.

Contemporary Research in Management : Volume I

Title : Contemporary Research in Management: A Special Compilation of Faculty Research
Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-81-922146-1-0 (ISBN 13)
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Excerpts of select Summer Internship Reports 2011

Title : Excerpts of select Summer Internship Reports 2011
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2011
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.