SDM RCMS

Excerpts of select Summer Internship Reports 2014

Title : Excerpts of select Summer Internship Reports 2014
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2014
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

 

N.R.Govinda Sharma & Jyoti Balasubramaian.(2014).A critical Study of “Campus Program Management” as a Tool for Employer Branding at Schneider Electric, Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R.Suresh & Sanjay Ramamurthy .(2014). A Study on the Effectiveness of the Launch of LPG Retail at Convenience Stores and Understanding the Perception of Retailers and Consumers. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Ashwin Vaidyanathan (2014). A  Study to Understand Customer Satisfaction for a Promotion  Plan at ABC*, Mumbai a Cement  Manufacturing firm. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Moudumi Sengupta  & Archana(2014).A Competency mapping at Toyota Financial services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Subin B Chadran(2014).Competitor Analysis & Distribution Review in Kerala Market. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Titas Debnath (2014).Developing a Franchise Model for Setting-Up a Physical Store. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Varun Sharma (2014). Devising a Framework for Mode of Entry Decision for 1000LOOKZ. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Prayati Baxi (2014).Employee Satisfaction Survey at XYZ Healthcare India Pvt.Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Abhijith Seetharam & Jyothi U(2014).Equity  Research on Maruti Suzuki India Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R.Govinda Sharma & Madhuri Meon (2014).Expansion Strategies for Tanishq in Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Abhijith Seetharam & Apoorva P (2014).Financial Analysis for Up Scalling 24 x 7 Water Supply System in a Tier II City. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Kushal Swain(2014).Incremental Sale Attributed to POSM Elements at Hindustan Coca-Cola Beverages Pvt.Ltd.. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R.Suresh & Nishanth M.S(2014).Market Framing and Opportunity Assessment Industrial Lifting Equipment. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Anand R (2014). Market Research and Analysis to Gauge Product  and Services Performance for Taegu Tec India Private Limited. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Gaurav Shridhar (2014).Measuring the Effectiveness of the training Programs Using the Kirk Patrick Training Evalution Model. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R Jagadeesh & Krishna Kumar, Jinesh C. Jain. (2014). Lead Time Reduction in Transportation of Packaging  Materials and Production Scheduling and Region-Wise Allocation at Nestle India Limited, Nanjangud. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G. & Adnan Hussain. (2014). Role of FDI in Insurance Sector. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G. & Yogesh Bhandari. (2014). Scope of Internet and Mobile  Marketing in Selling Insurance. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Maharnab Bhattacharya. (2014). Streamlining the Inventory Control Measures and Identifying the Surplus Stock to Optimise the Overall Inventory Cost in a PSU. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao. & Abhishek Mohanty. (2014). Working Capital Management at Toyoya Motors Financial Services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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SDM RCMS Other Publications

Title : National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries
Editors : Dr. N. S. Harinarayana, Dr. Sunil M.V. and Smt. P. Rukminamma
Compiled and Designed : Dr. Sunil M.V.
ISBN: 978-93-83302-01-7  
Publisher : Teresian College & SDMIMD
Year : September  2013
Publication Summary : This publication consists of articles presented at the National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries held during September 27 & 28, 2013 on the seminar themes.
Title : Twigging Facets of E-Resources in Libraries
Editors : Dr. N. S. Harinarayana, Dr. Sunil M.V. and Smt. P. Rukminamma
ISBN : 978-93-83302-01-7  
Publisher : Teresian College & SDMIMD
Year : September  2013
Book Summary : Twigging Facets of E-Resources in Libraries is a collection of articles presented at the National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries held during September 27 & 28, 2013 on the seminar themes.

Conference on Corporate Social Responsibility

Title : Conference on Corporate Social Responsibility 2015
Editors : Dr. M.R. Suresh & Prof. N.R. Govinda Sharma
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-10-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2015
Publication Summary : This publication consists of articles presented at the Conference on Corporate Social Responsibility held during November 05 & 06, 2015 on the conference themes.
Title : Conference on Corporate Social Responsibility 2014
Editors : Dr. H. Gayathri, Dr. M.R. Suresh & Prof. N.R. Govinda Sharma
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-03-1
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2014
Publication Summary : This publication consists of articles presented at the Conference on Corporate Social Responsibility held during November 13 & 14, 2014 on the conference themes.

National Conference on Strategies, innovations and Paradigm shifts in LSCM

Title : National Conference on Strategies, innovations and Paradigm shifts in Logistics and Supply Chain Management
Editor : Dr. R. Jagadeesh
ISBN : 978-93-83302-04-8
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : September 2014
Publication Summary : This publication consists of articles presented at the National Conference on Strategies, innovations and Paradigm shifts in Logistics and Supply Chain Management held on September 26, 2014 on the conference themes.

HR Conferences

Title : 6th International Conference on Managing Human Resources at the Workplace
Editors : Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-27-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : December 2017
Publication Summary : This publication consists of articles presented at the 6th International Conference on Managing Human Resources at the Workplace held during December 08 & 09, 2017 on the conference themes.
Title : 5th International Conference on Managing Human Resources at the Workplace
Editors : Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-19-2
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : December 2016
Publication Summary : This publication consists of articles presented at the 5th International Conference on Managing Human Resources at the Workplace held during December 09 & 10, 2016 on the conference themes.
Title : 4th International Conference on Managing Human Resources at the Workplace
Editors : Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-07-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : December 2015
Publication Summary : This publication consists of articles presented at the 4th International Conference on Managing Human Resources at the Workplace held during December 04 & 05, 2015 on the conference themes.
Title : 3rd International Conference on Managing Human Resources at the Workplace
Editors : Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-01-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : December 2014
Publication Summary : This publication consists of articles presented at the 3rd International Conference on Managing Human Resources at the Workplace held during December 05 & 06, 2014 on the conference themes.
Title : 2nd International Conference on Managing Human Resources at the Workplace
Editors : Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-81-922146-5-8
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : December 2013
Publication Summary : This publication consists of articles presented at the 2nd International Conference on Managing Human Resources at the Workplace held during December 13 & 14, 2013 on the conference themes.
Title : Conference Proceedings of HR at the Modern Workplace
Editors : Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta
Compiled and Designed : Dr. Sunil M.V. & Rajashekar S.
ISBN : 978-81-922146-0-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2011
Publication Summary : The conference proceedings consist of articles presented at the National Conference on HR at the Modern Workplace held during December 16-17, 2011 on the conference themes.

Finance Conferences

Title : 6th International conference on Emerging Trends in Finance, Accounting and Banking
Editors : Dr. N.R. Parasuraman and Dr. M. Sriram
Compiled and Designed : Dr. Sunil M.V.
ISBN : 978-93-83302-24-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : August 2017
Publication Summary : This publication consists of articles presented at the 6th International conference on Emerging Trends in Finance, Accounting and Banking held during August 18 & 19, 2017 on the conference themes.
Title : 5th International conference on Emerging Trends in Finance, Accounting and Banking
Editors : Dr. N.R. Parasuraman and Dr. M. Sriram
Compiled and Designed : Dr. Sunil M.V.
ISBN : 978-93-83302-16-1
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : August 2016
Publication Summary : This publication consists of articles presented at the 5th International conference on Emerging Trends in Finance, Accounting and Banking held during August 19 & 20, 2016 on the conference themes.
Title : 4th International conference on Emerging Trends in Finance and Accounting
Editors : Dr. N.R. Parasuraman and Dr. Ullas Rao
Compiled and Designed : Dr. Sunil M.V.
ISBN : 978-93-83302-09-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : August 2015
Publication Summary : This publication consists of articles presented at the 4th International conference on Emerging Trends in Finance and Accounting held during August 21 & 22, 2015 on the conference themes.
Title : 3rd International conference on Emerging Trends in Finance and Accounting
Editors : Dr. N.R. Parasuraman and Dr. Ullas Rao
Compiled and Designed : Dr. Sunil M.V.
ISBN : 978-93-83302-02-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : August 2014
Publication Summary : This publication consists of articles presented at the 3rd International conference on Emerging Trends in Finance and Accounting held during August 22 & 23, 2014 on the conference themes.
Title : 2nd International conference on Emerging Trends in Finance and Accounting
Editors : Dr. N.R. Parasuraman and Dr. Ullas Rao 
Compiled and Designed : Dr. Sunil M.V.
ISBN : 978-81-922146-6-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : August 2013
Publication Summary : This publication consists of articles presented at the International conference on Emerging Trends in Finance and Accounting held during August 9 & 10, 2013 on the conference themes.
Title : 1st International conference on Emerging Trends in Finance and Accounting
Editors : Dr. N.R. Parasuraman and Dr. Ullas Rao 
Compiled and Designed : Dr. Sunil M.V.
ISBN : 978-81-922146-2-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : August 2012
Publication Summary : This publication consists of articles presented at the International conference on Emerging Trends in Finance and Accounting held during August 3 & 4, 2012 on the conference themes.

Cases in Management : Volume I

Title : Cases in Management
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
ISBN : 978-81-922146-3-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2013
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
Balaji. J & Ullas Rao (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Gayathri, H., Raghunandan V. R. & Sowmya B.(2013). A Shoemaker - Who comes to your mind?. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Sharma, Govinda N.R. (2013). The “Rise” of the Mahindra Group. Cases in management: Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Minhaj, Mohammed  and Hasan, Syed Mamoon (2013). How ODigMa leveraged Social CRM to drive customer satisfaction, retention and advocacy for a leading Telecom Company: A Case Study. Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-3-4]

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Suresh, Maruthi R. and Sridhar, M. K. (2013). Innovation in Public Services Delivery: Case Study of Management Development Initiative in Karnataka’s School Education Department. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]

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Sengupta, Mousumi & Sengupta, Nilanjan and Raghupathi, Suma (2013). A Case Study on Pizza Hut: Competitors’ Envy, Consumers’ Choice. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Sengupta, Nilanjan  & Sengupta, Mousumi and Vaishnavi S. (2013). Connecting lives, anywhere, anytime: a case study on Airtel.  Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Parasuraman, N.R. (2013). Safeguarding a portfolio – how far do we go?. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4]

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Prasad, S.N. (2013). Case Study: Labour Unrest at Manesar Plant of Maruti  Suzuki in 2012: A Perspective. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.[ISBN:978-81-922146-3-4]

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Srilakshminarayana, G. (2013). Select Statistically. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN:978-81-922146-3-4]

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Rao, Ullas and Balaji, J. (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4].

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