SDM RCMS

Cases in Management : Volume I

Title : Cases in Management
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
ISBN : 978-81-922146-3-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2013
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
Balaji. J & Ullas Rao (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Gayathri, H., Raghunandan V. R. & Sowmya B.(2013). A Shoemaker - Who comes to your mind?. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Sharma, Govinda N.R. (2013). The “Rise” of the Mahindra Group. Cases in management: Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Minhaj, Mohammed  and Hasan, Syed Mamoon (2013). How ODigMa leveraged Social CRM to drive customer satisfaction, retention and advocacy for a leading Telecom Company: A Case Study. Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-3-4]

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Suresh, Maruthi R. and Sridhar, M. K. (2013). Innovation in Public Services Delivery: Case Study of Management Development Initiative in Karnataka’s School Education Department. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]

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Sengupta, Mousumi & Sengupta, Nilanjan and Raghupathi, Suma (2013). A Case Study on Pizza Hut: Competitors’ Envy, Consumers’ Choice. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Sengupta, Nilanjan  & Sengupta, Mousumi and Vaishnavi S. (2013). Connecting lives, anywhere, anytime: a case study on Airtel.  Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].

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Parasuraman, N.R. (2013). Safeguarding a portfolio – how far do we go?. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4]

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Prasad, S.N. (2013). Case Study: Labour Unrest at Manesar Plant of Maruti  Suzuki in 2012: A Perspective. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.[ISBN:978-81-922146-3-4]

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Srilakshminarayana, G. (2013). Select Statistically. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN:978-81-922146-3-4]

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Rao, Ullas and Balaji, J. (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4].

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Cases in Management : Volume II

Title : Cases in Management : Volume II
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
ISBN : 978-81-922146-3-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2013
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
Srilakshminarayana, G. (2013). An employee’s story. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Parasuraman, N.R. (2013). Anand’s dilemma- strategic considerations v/s. financial goals. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Malathi Sriram M. A. (2013). DOVE- using social media for social viral campaign- a case study. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Neetu Ganapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management - Vol.II. N. R. Parasuraman, NilanjanSengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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SenguptaNilanjan & Mousumi Sengupta (2013). Johnson & Johnson: caring for people, worldwide. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Sharma, Govinda N.R. (2013). Narayana health- heart in the right place!. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Ullas Rao & Nadeer Muhammed (2013). Overhead allocation at Aravinda engineering pvt. Ltd. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Gayathri H., Abhishek C. Pandurangi & Spoorthi S. Gowda (2013). Samsung smart phones. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Suresh, Maruthi R & Rao, Ullas (2013). Strategic responses of a social business: the case of an urban micro-finance institution. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Sengupta, Mousumi & Nilanjan Sengupta (2013). Toyota Motor Corporation: committed to quality, rewarded by smiles. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Minhaj, Mohammed (2013). Unlocking success through SEM: a case study of a travel agency. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Cases in Management : Volume III

Title : Cases in Management : Volume III
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
ISBN : 978-93-83302-05-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2014
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

 

Sharma, Govinda N.R. (2013). Narayana health- heart in the right place!. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]

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Jagadeesh, R. (2014). Are Indian Car Buyers Not Serious About Safety? A Case Study of Maruti Suzuki India Limited. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5].

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Venkatraja B (2014). Business Correspondent (BC) Model for Inclusive Growth: Performance Analysis of SKDRDP. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Rao, Ullas and Malathi Sriram (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Parasuraman, N.R. (2014). Financial Statement Analysis it is not always open and Shut. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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M.R. Suresh and M.R. Sridhar (2014). Foundation for Leadership Development in Public Services (FLADPS) – Identifying core competence, Role Discovery and Scaling up. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Malathi Sriram and Ullas Rao (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Minhaj, Mohammed (2014). How to Promote and Monetize “Free” Mobile Apps?. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Sengupta, Mousumi & Nilanjan Sengupta (2014). MakeMyTrip Limited: Travel made easy. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Sengupta, Nilanjan and Sengupta, Mousumi (2014). Singapore Airlines: Gliding with people Excellence. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Gayathri.H (2014). Titan Case Study. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Prasad S.N. (2014). Training and Work Motivation: Relevance of Technical Training and Evolving Environmental changes Outside the Organization. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Srilakshminarayana, G. (2014). What should be the sample size for the study?. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]

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Contemporary Research in Management : Volume III

Title : Contemporary Reserch in Management Volume III : A Special Compilation of Faculty Research
Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-81-922146-8-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2014
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.
Minhaj, Mohammed, Kumar, Varun & Sharma, Nancy (2014). An Exploratory Study on Reverse Logistics in E-Commerce and its Impact on Customer Loyalty. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]

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Sharma, Govinda N.R. & Kumar, Ashwini B.J.  (2014). Assessing Distributive Justice in Business Contexts : A Methodological Approach. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]

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Rao, Ullas.(2014). Do the Best  Performing Mutual Funds in India Lie on Capital Market Line (CML)? An Investigation. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]

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Sengupta, Mousumi & Nilanjan Sengupta (2014). Employee Development for Business Success. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]

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Sengupta, Nilanjan & MousumiSengupta (2014). Employee Engagement : A HRM Tool for Achieving Organizational Goals. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]

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Srilakshminarayana, G. (2014). On Statistical Estimation : Some Views. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]

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Parasuraman, N.R. & Janaki Ramudu, P. (2014). Price Weighted Vs. Value Weighted Index: A Comparative Analysis and impact on Index Based portfolio Performance. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-81-922146-8-9]

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Jagadeesh, R. (2014). Process Capability Assessment When Multiple Characteristics Exist : A Composite Approach Using Six Sigma Metrics. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]

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Malathi Sriram. (2014). Technology Adoption of QR Codes in the Indian Scenario: An empirical analysis. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].

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Balaji, J. (2014). The Ultimate Tablet War - Changing The Landscape of Mobile Connectivity in India. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].

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Contemporary Research in Management : Volume II

Title : Contemporary Reserch in Management Volume II : A Special Compilation of Faculty Research
Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-81-922146-7-2
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2013
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.
Seetharam. Abhijith.(2013). Examining Effects of Climate Change Impacts on the Ramsey-Cass-Koopmans Growth Model. Contemporary research in management – II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS),SDMIMD. [ISBN:978-81-922146-5-8].

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Sharma, Govinda N.R. & Kumar, Ashwini B.J.  (2013). The Nexus between Macromarketing and Distributive Justice – A Study of Small and Medium Enterprises in India. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]

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Jagadeesh, R. (2013). How to improve the Supply Chain Management Competency to meet the Global Challenges. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8].

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Joy, Jojo (2014). Bollywood’s Rs.100 Crore Club: A Management Perspective. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8].

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Mahapatra, Mihir. (2014). Understanding Recent Trends in Inflation in India. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8].

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Mohan N. J. Monteiro (2014).Consumer Attitude towards Green Marketing. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8].

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Sengupta, Mousumi & Nilanjan Sengupta (2013). From being to becoming: Employee empowerment as a tool for strategic Human Resource Management. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]

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Sengupta, Nilanjan & SenguptaMousumi. (2013). Effect of Glass Ceiling on Women Managers: Issues and perspectives. Contemporary research in management - Vol II  by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]

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Parasuraman, N.R. & Janaki Ramudu, P (2013).Portfolio protection in the short run- protective puts vs. short futures: exploratory evidence from the Indian stock markets. Contemporary research in management-Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]

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Prasad S.N. (2013). Training Effectiveness and Organisational Development Through Technology: Simulator Based Driver Training and Road Safety. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]

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Srilakshminarayana, G. (2013). On Hypotheses Testing: Some Views. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]

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Rao, Ullas.(2013). Evaluation of an all-equity Portfolio employing the distinctive approaches of Markowitz and Sharpe. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]

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