||A team of students from PGDM 2011-13 Batch – Dhivya Laxmi S., Manu Govind and Praveen Sudhakar – won first prize in the marketing event at CHRYSALIS 2013, held on February 09, 2013 at Loyola Institute of Business Administration (LIBA), Chennai.
The Marketing event involved developing a strategy to a brand packaged drinking water industry. SDMites came up with strategy in both B2B and B2C scenario, and also developed holistic IMC plans to support the brand developing activity, which made them to secure first place. SDMites won the event by competing with other teams from B-Schools like IIT-M, IFMR, IIM-I, K.J. Somaiya Institute of Management & Studies, Christ University, Anna University and Jindal Business School.