Workshop

Workshop on ‘Empirical Research in Finance’

The pre-conference workshop on ‘Empirical Research in Finance’ was held on September 6, 2018. The workshop was inaugurated by Prof. S.N. Hegde, Former Vice Chancellor, University of Mysore. In his inaugural address, Prof. Hegde highlighted how a systematized research in financial management can bring constructive changes in higher educational institutions. Earlier, Dr. N.R. Parasuraman, Director & Professor-Finance, SDMIMD, welcomed the gathering and introduced the importance of research and publications in presenting institutional intellectual output. 
 
Prof. S.R. Viswanath, Professor and Head, School of Management and Entrepreneurship, Shiv Nadar University, New Delhi, discussed on the art of writing papers in major finance journals which are indexed in ABDC and SCOPUS. 
 
Dr. K.A. Venkatesh, Professor, Myanmmar Institute of Information Technology, demonstrated the working on ‘Data Envelopment Analysis’ using R software and discussed the application of R in finance research. 
 
In the post-lunch session, Dr. Kabaly P Subramaniam, Faculty of Business, Arab Open University, Oman, introduced ‘Theory Building Research’ and emphasized on its relevance in research. 
 
The workshop culminated in a panel discussion on ‘Contemporary Issues in Finance and Accounting’. The panelists included Dr. Janakiramudu, Professor-Finance, Alliance University; CA. Raghunandan Rao; Dr. Kotreshwar, Professor, Department of Commerce, University of Mysore; and, Dr. N.R. Parasuraman, SDMIMD. The panel discussion was moderated by Prof. S. Kannadas, Assistant Professor-Finance, SDMIMD.
 
The Conference Chair of 7th Edition of International Finance Conference, Dr. M. Sriram, Assistant Professor-Finance, SDMIMD, coordinated the event.

Workshop on Brand Management

 
The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE,  Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building. 
 
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country.