H Gayathri

HG

Research Interest / Consulting Area
Business Negotiation, Service Marketing, Marketing Management

Courses Offered
Marketing Management, Business Negotiation, Self-Empowerment

Also teaches/taught at
Indian Institute of Management, kozhikode (IIMK)
HAL Management Academy, Bangalore
SBM Staff Training College, Mysore

Dr. H. Gayathri, MBA, PhD
Deputy – Director & Professor - Marketing
hgayathri@sdmimd.ac.in

Dr. H. Gayathri has a Master’s in Business Administration from University of Mysore, Mysore. She has obtained her Ph.D. in Advertising from University of Mysore.

Dr. Gayathri has more than 30 years of experience as an educator in the field of Management. She was associated as an adjunct faculty with reputed Indian Institutes of Management Kozhikode (IIMK), HAL Management Academy and was a resource person with Staff Training College of SBM. She is a licenced NLP practitioner. She has conducted more than 100 training programs to the corporates in the area of Business Negotiations, Marketing and Self-Empowerment.

She has assisted various companies in Market Research Studies and has help in developing Strategic Marketing Plans. Her areas of interest are Business Negotiation Skills, Marketing, Self-Empowerment and Leadership Influencing Skills. She has published articles in the area of Marketing and has taken up consultancy assignments.

She is a registered Ph.D. guide at University of Mysore.

Publications

Edited Books

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Gayathri, H., Suresh, M.R. & Sharma, Govinda N.R. [Editors]. (2014). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-03-1].
  3. Shanmugam, A.V., Gandhi, Lingaraj and Gayathri, H. [editors]. (1996). Proceedings of GLOCOSM (Global conference on small and medium industry and business.) Mysore: SDM Institute for Management Development.

Book Chapter

  1. Gayathri. H  (2015). Case study on pampers. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  2. Gayathri.H (2014). Titan Case Study. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  3. Gayathri H., Abhishek C. Pandurangi&Spoorthi S. Gowda (2013). Samsung smart phones. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  4. Gayathri, H., Raghunandan V. R. & Sowmya B.(2013). A Shoemaker - Who comes to your mind?.Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  5. Gayathri, H., Dhivya, V. and Bathija, Kushal. (2012). Maggi mania: case study. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Editors]. Mysore: SDM Institute for Management Development, 2012. [ISBN:978-81-922146-1-0].

Book Reviews

  1. Gayathri, H. Business velocity. Business @ the speed of thought by Bill Gates. The Economic Times (Supplement - Financial Times), 10 Sept 2000.
  2. Gayathri, H. Customer partnering. Customer intimacy by Fred Wiersema. The Economic Times (Supplement - Financial Times), 27 Aug 2000.
  3. Gayathri, H. Beginning of a new journey. The road ahead by Bill Gates. The Economic Times (Supplement - Financial Times), 23 Jul 2000.
  4. Gayathri, H. Breakthrough ideas. Innovation by Rosabeth M. Kanter. The Economic Times (Supplement - Financial Times), 18 Jun 2000.
  5. Gayathri, H. Think locally act globally. Global paradox by John Naisbitt. The Economic Times (Supplement - Financial Times), 7 May 2000.
  6. Gayathri, H. The accelerating change. Future shock by Alvin Toffler. The Economic Times (Supplement - Financial Times), 26 Mar 2000.
  7. Gayathri, H. Effective people. The seven habits of highly effective people by Stephen R. Covey. The Economic Times (Supplement - Financial Times), 6 Feb 2000.
  8. Gayathri, H. Value discipline. The discipline of market leaders by Michael Treacy. The Economic Times (Supplement - Financial Times), 23 Jan 2000.
  9. Gayathri, H. Dancing giants. When giants learn to dance by Rosabeth M. Kanter. The Economic Times (Supplement - Financial Times), 2 Jan 2000.
  10. Gayathri, H. Strategic value. Creating values for customers, designing and implementing a total corporate strategy by William A. Band. The Economic Times (Supplement - Financial Times), 21 Nov 1999.
  11. Gayathri, H. Breakthrough ideas. Innovation by Rosabeth M. Kanter. The Economic Times (Supplement - Financial Times), 18 Jun 1999.

National Journals

  1. Gayathri, H., Vinaya, M.C. and Lakshmisha, K. A pilot study on the service quality of insurance companies. Journal of Service Research. 5(2), October 2005 – March 2006: 123-38.
  2. Gayathri, H. Managing managerial careers. Organisational Management. 2(3), Jul-Aug 1992: 17-19.

International Conference

  1. Gayathri, H. SDM Institute for Management Development and Indiana University, GLOCOSM (Global conference on small and medium industry and business), 3-5 Jan 1996, Bangalore. Workforce diversity: issues to consider.