Research Interest / Consulting Area
Retail Management, Rural Marketing and Neuromarketing
Sales and Distribution Management, Marketing Management, Retail Management, Services Marketing,
Strategic Marketing, Consumer Behaviour, Business Environment, Digital Marketing
Positions Held / Associated With
Faculty Coordinator: Integrated Management Learning Programme (IMLP) - SCMS School of Technology and Management (SSTM)-Cochin.
Assistant Professor- SCMS School of Technology and Management (SSTM) and Bhavans Royal Institute of Management (BRIM), Cochin.
Fellow Student (External) – National Institute of Industrial Engineering (NITIE) - Mumbai
Senior Research Fellow (NAIP Project) – Central Institute of Fisheries Technology (CIFT)
Sales Manager (Rural) ICICI Prudential Life Insurance Ltd
Also teaches/taught at
SCMS School of Technology and Management (SSTM) - Cochin
Bhavans Royal Institute of Management (BRIM), Cochin
Jayakrishnan S, Bsc, PGDM, PGCAM & PR
Assistant Professor - Marketing
Mr.Jayakrishnan.S is an Agriculture graduate from Kerala Agricultural University and has a Postgraduate Diploma in Rural Management from Xavier Institute of Management, Bhubaneswar (XIMB). His industry experience is around two years in insurance sector as Sales Manager (Rural) with ICICI Prudential in Bancassurance and Agency channel. He worked with Central Institute of Fisheries Technology (CIFT) in National Agriculture Innovation project as Senior Research Fellow for nearly one year. His academic experience is of four years as Assistant Professor – Marketing area with Bhavans Royal Institute of Management, Cochin and SCMS School of Technology and Management, Cochin India. His interest areas include Retail Management, Rural Marketing and Neuromarketing.
He also has done his Postgraduate certificate programme in Advertising and Public Relations from Mudra Institute of Communications, Ahmedabad (MICA) and Faculty Development Programme (FDP) from Indian Institute of Management-Kozhikode. He completed his Fellow (Doctoral) Programme in Marketing Management from National Institute of Industrial Engineering (NITIE), Mumbai, on December 2016.
- Presented a paper on Neuromarketing at Marketing conference at SIES, Mumbai (2010).
- Published paper titled “Factors Moderating Private Label Purchase”- Jayakrishnan.S, Ranjan Chaudhri, Rekha.D. Chikhalkar (2012): Proceedings of Twelfth Global Conference on Flexible Systems Management, Vienna (Austria) P 1-22.
- Presented a paper on Changing Retail environment in India: Impact of Government policy on organized and unorganized retail sector at International Seminar on FDI conducted by Kerala University (2013).
- Published paper titled “Creating brand identity using human senses” in Asia Pacific Journal of Research September 2013 and Social Science Research Network (SSRN)(October 2013).
- Published paper - FDI in Indian retail: A critical analysis of government policy and future orientation in Social Science Research Network (SSRN) (November 2013).
- Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
- Suresh, M.R., Sugant, R & Jayakrishnan, S [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].
- Jayakrishnan, S. (2016). Measuring Factors determining Private Label Purchase: An Exploratory Factor Analysis (EFA) Approach. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-15-4].
- Jayakrishnan. S (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol. IV. N.R. Parasuraman, Mousumi Sengupta andNilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Determinants of private label purchase in food category – role of product, consumer and store factors. International Journal of Management Concepts and Philosophy, 9(2), 93–119.
Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Understanding the role of consumer factors and store factors in private label purchase. International Journal of Business and Management, 11(7), 223-236.
- Jayakrishnan, S., Rekha, D. Chikhalkar and Ranjan Chaudhuri (2016). Measuring Factors Determining Private Label Purchase. Asian Journal of Empirical Research, Vol.6 (2), (ISSN: (P): 2306-983X, ISSN (E): 2224-4425), pp. 42-58
- Jayakrishnan, S. (2015). E-retailing in India: Opportunities and Challenges. International Journal of Research in Finance and Marketing, Vol. 5, Issue 3, 21-28p. [ISSN 2231-5985].
- S. Jayakrishnan, Rekha D Chikhalkar & Chaudhuri, Ranjan. Understanding Private Label purchase in Breakfast cereals and Snacks. International Conference on Trends in Retailing and Branding, FICCI Tamil Nadu and University of Madras.