MDP on Accelerating Business Growth through Professional Sales & Marketing

Faculty member(s) offering the MDP
Dr R Sugant

Area: Marketing

Objectives of the MDP

Sales (and marketing) is the engine that drives the growth of organisations. This program will help the participants

  • To understand the nuances of professional sales and marketing and implement the same in the organisation that can result in substantially higher sales
  • To identify cost-effective tools of sales/ marketing that can be used irrespective of whether the organisation is small or big, and whether they have a small or big marketing budget
  • To understand the tools and ideas to maximise individual and team sales and thereby accelerating business growth

Topic Coverage / Outline

  • Sales & Marketing – Defined
  • Understanding Customers
  • Developing a Marketing Plan
  • Tools of Marketing
  • Tools to Maximise Individual and Team Sales


  • Classroom sessions
  • Interactive activities/ games/ role plays
  • Case Studies

Participants Expected Profile:

Any front-line sales/ marketing executives who are keen to improve their productivity and increase sales manifold.

Fees Proposed per participant