MDP on Gaining Consumer Insights for Effective Marketing Strategy

Faculty member(s) offering the MDP
Prof. Jayakrishnan.S

Area: Marketing

Objectives of the MDP

  • Understand the importance of Consumer Insights
  • How to gain consumer insights by effective utilisation of simple marketing research approaches.
  • Consumer insights, its implications and applications.

Topic Coverage / Outline

The one day MDP will provide participants the required exposure regarding the importance of consumer insights and its different applications for developing an effective market strategy. They will be acquainted with some simple research approaches which can equip them with gaining consumer insights which can used for developing the product marketing plan. The programme will be delivered using case studies and group work which will enable participants to gain hands on experience about different methods for gaining consumer insights which will help them to redefine their marketing approach.


Lectures, Cases, Discussions and activities.

Participants Expected Profile:

The ideal candidate would be a person who is at junior level or mid-level associated with the Marketing, Advertising and Sales Department of FMCG, BFSI, Retail or Durable goods companies.

Fees Proposed per participant

INR 2500 per participant

Corporate discount of 10% will be offered to organizations nominating two or more participants. Nominations to be received on or before May 13 (Monday)