Neetu Ganapathy

Neetu Ganapathy Research Interest / Consulting Area
Enterprise Resource Planning Adoption by SMEs, Business Presentations, Interpersonal Communication, Knowledge Management, e-Learning

Courses Offered
Enterprise Resource Planning, Management Information Systems, Presentation Skills, Communicating at Work

Positions Held / Associated With
Academic Head, Aptech Computer Education, Mysore
Consultant, Softgate Technologies, San Jose, USA

Also teaches/taught at
Aptech Computer Education, Mysore
Mahajana First Grade College, Mysore

Dr. Neetu Ganapathy, M.Sc., MDBA & Ph.D
Associate Professor - Systems & Business Communication
neetug@sdmimd.ac.in

Dr. Neetu Ganapathy has 15 plus years of experience in academics and industry. She began her career with Aptech Computer Education, Mysore, where she taught IT and worked in various capacities, including as Group Leader and Academic Head. Soon after, she did a brief stint with Softgate Technologies, San Jose, California, as a consultant on IT projects. Before joining SDM IMD, she taught IT at the Mahajana First Grade College, Mysore.
 
Her teaching and research interests include Management Information Systems, Enterprise Resource Planning (ERP) Systems, Knowledge Management, E-learning, Managerial Communication and Resonant Leadership. She has been teaching Managerial Communication and ERP (elective) at SDMIMD for the last 10 years. She is very passionate about the power of effective communication and is an active Toastmaster. She has designed and delivered several MDPs and workshops in the areas of Public Speaking, Business Presentation Skills, Interpersonal Communication and ERP for corporates.
 
She was awarded a Doctorate in Business Administration by the Kuvempu University for her work on Enterprise Resource Planning (ERP) Implementation at SMEs. She has presented papers related to her doctoral studies at both National and International conferences including one at the European Conference on Information Management and Evaluation (ECIME) held at the Royal Holloway School of Business at London (http://www.academic-conferences.org/ecime/ecime2008/ecime08-proceedings.htm). Her study on ERP system selection by SMEs won the third prize in the Doctoral Student competition of the AIMS International Conference on Management held at IIM Bangalore in January 2013. (http://www.aims-international.org/aims11/DoctoralPaperCompetition.asp)

Publications

Book Chapters

  1. Neetu Ganapathy (2017). A Qualitative Study to Identify the Factors that Influence the Acquisition of Enterprise Resource Planning Systems by Small and Medium Enterprises. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  2. Neetu Ganapathy (2016). Kaveri goes to Poland: navigating a cross-cultural encounter between India and Poland. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  3. Neetu Ganapathy (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  4. Neetu Ganapathy. (2015). Reasons for ERP adoption by SMEs : an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  5. Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  6. NeetuGanapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management - Vol.II. N. R. Parasuraman, NilanjanSengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  7. Ganapathy, N., & Raju, J. (2013). Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study. S. Agrawal & O. Gupta (Eds.) Selected Papers from proceedings of the Tenth AIMS International Conference on Management. (pp. 299-309) AIMS International [978-81-924713-3-4]
  8. Neetu Ganapathy and Raju, J.K. (2012). Implementing enterprise resource planning systems in small and medium enterprises: myths versus reality. Contemporary research in management - Vol I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 107-136p. [ISBN:978-81-922146-1-0].
  9. Neetu Ganapathy, and Raju J.K. (2008). Enterprise Resource Planning implementation in Small and Medium Enterprises: Issues and challenges. A. Bansal, I. C. Gupta & Y Phatak Organizational Transformation through Information Technology. Excel Books [ISBN: 9788174465627]
  10. Ganapathy, N., & Raju, J. (2008). A framework for enterprise resource planning system selection by small and medium enterprises. 2nd European conference on information management and evaluation. R. Dyerson, & G. Harindranath [Editors]. London: Academic Publishing Limited. 193–202p.
  11. Neetu Ganapathy and Raju, J.K. (2006). Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises. S. Agrawal, P. Yadav & O. Gupta (Eds.) Proceedings of the 4th AIMS International Conference on Management. (pp. 796-800) AIMS International.

Book Review

  1. Neetu Ganapathy. (2015). "Why do I need a teacher when I’ve got Google? The Essential guide to the big issues for every 21st century teacher" by Ian Gilbert, SDMIMD Journal of Management, Vol. 4, Issue 1, March 2015. [ISSN (print) 0976-0652 | ISSN (Online) 2320-7906].

International Conference

  1. Neetu Ganapathy. (2015). Factors that deter SMEs from adopting ERP: an empirical study. International Conference on Business Management and Information Systems, National University of Singapore (NUS), Singapore, November 17-20.
  2. Ganapathy, N., & Raju, J. (2013). Tenth AIMS International Conference on Management held from January 5-7, 2013 at IIM Bangalore. Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study
  3. Neetu Ganapathy, Chirag Ghiya and Swosti Panda. (2011). International Conference, November 25-27, IMT Nagpur, Hyderabad. Is cloud computing a viable option for SMEs wishing to implement an ERP system?
  4. Neetu Ganapathy and Raju, J.K. (2009). International Conference, January 2 & 3, PESIT, Bangalore. Enterprise Resource Planning system selection by Small and Medium Enterprises: influencing factors.
  5. Neetu Ganapathy and Raju, J.K. (2008). Royal Holloway School of Business, Proceedings of the European Conference on Information Management and Evaluation (ECIME) 08, September, University of London, London. A framework for Enterprise Resource Planning system selection by Small and Medium Enterprises. 193-202.
  6. Neetu Ganapathy and Raju, J.K. (2007). ICFAI Business School (IBS), 5th Association of Indian Management Scholars (AIMS) International Conference on Management Technology and Management: two pillars of success, December, Hyderabad. ERP implementation in SMEs: myths vs. reality.
  7. Neetu Ganapathy. (2006). Indian Institute for Management – Indore (IIM-I), 4th Association of Indian Management Scholars (AIMS) International Conference, December, Indore. Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises.

National Conference

  1. Neetu Ganapathy and Raju, J.K. (2007). Kuvempu University, National Seminar on Management at the Institute for Management Studies, Davanagere, November. ERP: Is it needed by all Small & Medium Enterprises?
  2. Neetu Ganapathy, and Raju J.K. (2007). Prestige Institute for Management and Research (PIMR), Indore, 2nd National conference on information technology, September. Enterprise Resource Planning implementation in Small and Medium Enterprises: issues and challenges.
  3. Neetu Ganapathy. (2005). Prestige Institute of Management and Research (PIMR), Indore, National conference on information technology, September, Indore. E-collaboration helps in achieving a competitive advantage.
  4. Neetu Ganapathy. (2004). National Conference of Indian Colleges Forum (ICF), January, Hyderabad. E-content development and packaging of knowledge. 1-8.

Newspaper (Articles)

  1. Neetu Ganapathy. (2008). Cracking the CAT. The Times of India (Supplement – Mysore Plus) 8 February: 2.