Neetu Ganapathy

Research Interest / Consulting Area
Enterprise Resource Planning Adoption by SMEs, Business Presentations, Interpersonal Communication, Cross-Cultural Managerial Communication, Impact of Social Media on Communication Skills

Courses Offered
Enterprise Resource Planning, Managerial Communication, Presentation Skills
Cross-Cultural Managerial Communication, IT Strategies for Startups

Positions Held / Associated With
Academic Head, Aptech Computer Education, Mysore
Consultant, Softgate Technologies, San Jose, USA

Also teaches/taught at
The Global Management Education Institute, Shanghai University, China
Mahajana First Grade College, Mysore
Aptech Computer Education, Mysore
Dr. Neetu Ganapathy, M.Sc., MDBA & Ph.D
Associate Professor - Systems &
Managerial Communication
Chairperson - Anti-Harassment Committee
neetug@sdmimd.ac.in
Vidwan Id: 175699
ORCID Id: 0000-0002-9513-3353
Google Scholar Id: OZiAFXUAAAAJ
Dr. Neetu Ganapathy is an Associate Professor in Business Communication and Information Systems at the SDM Institute for Management Development (SDMIMD). Her areas of interest include Interpersonal Communication, Cross-Cultural Communication, Business Presentations, Enterprise Resource Planning Implementation by SMEs and Happiness. She writes a blog on Communication at iwishicouldspeaklikethat.wordpress.com.
 
Dr. Ganapathy has over 25 years of experience in teaching and training. She began her career with Aptech Computer Education, Mysore, as an IT and Soft Skills trainer. Soon after, she did a brief stint with Softgate Technologies, San Jose, California, USA as a consultant on IT projects. After joining SDMIMD in 2004, she has worked in various capacities including as Chairperson-PGDM and Chairperson-Summer Placements. She was an adjunct faculty at the Shanghai University where she taught a course on Cross Cultural Communication to the students of the Executive MBA program.  In 2017, she was selected by the Shanghai University for the award of ‘Outstanding Teacher’ in recognition for excellence in teaching practices, teaching effectiveness and the ability to inspire students.
 
Dr. Ganapathy holds a master's degree in Computer Science from the University of Mysore and an MDBA from Symbiosis Institute for Management Studies, Pune. She has a Doctorate in Business Administration from the Kuvempu University in Karnataka for her work on the challenges of Enterprise Resource Planning (ERP) Implementation at Small and Medium Enterprises. Her research papers and case studies have been published in national and international journals. 

Publications

Book Chapters

  1. Neetu Ganapathy & Juthika Kamdar (2022). Arena Home Furnishing: Will Digital Media Work for us?. Cases in Management – Vol. XI,  Mysore: Shri  Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1], pp.5-14.
  2. Neetu Ganapathy (2022). Blockchain in Human Resource Management During COVID-19: A Review. Contemporary Research in Management : Volume XI by N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors),  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.15-34.
  3. Neetu Ganapathy & Shashank Sharma (2021). ERP Implementation at an SME: The Case of BVM Electronics Pvt. Ltd. Cases in Management – Vol. X by  Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0].
  4. Neetu Ganapathy (2020). Crisis Communication at Tesla: A Case of Profits over People?. Cases in Management – Vol. IX by N.R. Parasuraman, B.Venkatraja, Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-48-2].
  5. Neetu Ganapathy (2019). James Schubert: An American in Japan - A Case Study in Cross-Cultural Management. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  6. Neetu Ganapathy (2017). A Qualitative Study to Identify the Factors that Influence the Acquisition of Enterprise Resource Planning Systems by Small and Medium Enterprises. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  7. Neetu Ganapathy (2016). Kaveri goes to Poland: navigating a cross-cultural encounter between India and Poland. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  8. Neetu Ganapathy (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  9. Neetu Ganapathy. (2015). Reasons for ERP adoption by SMEs : an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  10. Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  11. NeetuGanapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management - Vol.II. N. R. Parasuraman, NilanjanSengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  12. Ganapathy, N., & Raju, J. (2013). Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study. S. Agrawal & O. Gupta (Eds.) Selected Papers from proceedings of the Tenth AIMS International Conference on Management. (pp. 299-309) AIMS International [978-81-924713-3-4]
  13. Neetu Ganapathy and Raju, J.K. (2012). Implementing enterprise resource planning systems in small and medium enterprises: myths versus reality. Contemporary research in management - Vol I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 107-136p. [ISBN:978-81-922146-1-0].
  14. Neetu Ganapathy, and Raju J.K. (2008). Enterprise Resource Planning implementation in Small and Medium Enterprises: Issues and challenges. A. Bansal, I. C. Gupta & Y Phatak Organizational Transformation through Information Technology. Excel Books [ISBN: 9788174465627]
  15. Ganapathy, N., & Raju, J. (2008). A framework for enterprise resource planning system selection by small and medium enterprises. 2nd European conference on information management and evaluation. R. Dyerson, & G. Harindranath [Editors]. London: Academic Publishing Limited. 193–202p.
  16. Neetu Ganapathy and Raju, J.K. (2006). Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises. S. Agrawal, P. Yadav & O. Gupta (Eds.) Proceedings of the 4th AIMS International Conference on Management. (pp. 796-800) AIMS International.

Book Review

  1. Neetu Ganapathy. (2015). "Why do I need a teacher when I’ve got Google? The Essential guide to the big issues for every 21st century teacher" by Ian Gilbert, SDMIMD Journal of Management, Vol. 4, Issue 1, March 2015. [ISSN (print) 0976-0652 | ISSN (Online) 2320-7906], (UGC Care).

International Journals

  1. Neetu Ganapathy (2018). Factors that Deter Small and Medium Enterprises from Adopting ERP. International Journal of Research in Economics and Social Sciences (IJRESS), Vol. 8, Issue 2, February, ISSN(o): 2249-7382, Impact Factor: 6.939, pp. 583-598, (UGC Care).
  2. Neetu Ganapathy (2018). Jason Goes to Japan: Navigating a Cross-Cultural Encounter. International Journal in Management & Social Science (IJMSS), Vol. 6, Issue 3, ISSN(O): 2321–1784, Impact Factor: 6.178, pp. 26-30, (UGC Care).

National Journal

  1. Neetu Ganapathy (2018). ERP at Anika Fragrances Pvt. Ltd.: Should we implement on the cloud?, Journal of Entrepreneurship and Management, ISSN Number: 2277-6850, Vol.7 (2), pp. 41-46, (UGC Care).

International Conference

  1. Neetu Ganapathy. (2015). Factors that deter SMEs from adopting ERP: an empirical study. International Conference on Business Management and Information Systems, National University of Singapore (NUS), Singapore, November 17-20.
  2. Ganapathy, N., & Raju, J. (2013). Tenth AIMS International Conference on Management held from January 5-7, 2013 at IIM Bangalore. Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study. 
  3. Neetu Ganapathy, Chirag Ghiya and Swosti Panda. (2011). International Conference, November 25-27, IMT Nagpur, Hyderabad. Is cloud computing a viable option for SMEs wishing to implement an ERP system?
  4. Neetu Ganapathy and Raju, J.K. (2009). International Conference, January 2 & 3, PESIT, Bangalore. Enterprise Resource Planning system selection by Small and Medium Enterprises: influencing factors.
  5. Neetu Ganapathy and Raju, J.K. (2008). Royal Holloway School of Business, Proceedings of the European Conference on Information Management and Evaluation (ECIME) 08, September, University of London, London. A framework for Enterprise Resource Planning system selection by Small and Medium Enterprises. 193-202.
  6. Neetu Ganapathy and Raju, J.K. (2007). ICFAI Business School (IBS), 5th Association of Indian Management Scholars (AIMS) International Conference on Management Technology and Management: two pillars of success, December, Hyderabad. ERP implementation in SMEs: myths vs. reality.
  7. Neetu Ganapathy. (2006). Indian Institute for Management – Indore (IIM-I), 4th Association of Indian Management Scholars (AIMS) International Conference, December, Indore. Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises.

National Conference

  1. Neetu Ganapathy and Raju, J.K. (2007). Kuvempu University, National Seminar on Management at the Institute for Management Studies, Davanagere, November. ERP: Is it needed by all Small & Medium Enterprises?
  2. Neetu Ganapathy, and Raju J.K. (2007). Prestige Institute for Management and Research (PIMR), Indore, 2nd National conference on information technology, September. Enterprise Resource Planning implementation in Small and Medium Enterprises: issues and challenges.
  3. Neetu Ganapathy. (2005). Prestige Institute of Management and Research (PIMR), Indore, National conference on information technology, September, Indore. E-collaboration helps in achieving a competitive advantage.
  4. Neetu Ganapathy. (2004). National Conference of Indian Colleges Forum (ICF), January, Hyderabad. E-content development and packaging of knowledge. 1-8.

Case Studies

  1. Neetu Ganapathy (2021). Crisis Communication at Tesla: A Case of Profits over People? (Product number 1626). India Case Research Centre, All India Management Association (AIMA). pp.12

Newspaper (Articles)

  1. Neetu Ganapathy. (2008). Cracking the CAT. The Times of India (Supplement – Mysore Plus) 8 February: 2.