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ProQuest Academic Newsletter
November 2016
Students Corner
Abhigyaan 2016
The 6th edition of the 2-Day Annual Management Fest for Undergraduate students Abhigyaan 2016 was organized on October 3 & 4, 2016 by SDMites. Samprathi - the SDMites team spear headed the event said ‘this edition of Abhigyaan primarily aimed at providing a platform and exposure to the undergraduate students. 338 students from different colleges across the state participated in the 6 events in Abhigyaan designed to assess their managerial skills’. Read More>

Business Standard Quiz Competition
The Business Standard group conducted the Quiz Competition for SDMites of PGDM 2016-18 batch on October 14, 2016. Mr. Tushar Solanki, Mr. Ishan Kappor and Mr. Vishak emerged as Top 3 winners of the quiz. The winners will be participating in the final round scheduled in December 2016 at Banaglore. ​Dr. H. Gayathri, Deputy Director, SDMIMD, distributed the medals and certificate to the winners. ​
SDMIMD Garden won 4 Prizes in Dasara 2016
SDMIMD is known for its architectural beauty, which has won Archi Design Award for Excellence for Best Institutional Building Design. The lush Green Garden is equally famous and has been winning the Best Institutional Garden award consistently from 2006 in Mysuru Dasara Garden Competition organized by the Horticulture Department, Government of Karnataka; and District Horticulture Society. Read More>

Saraswathi Pooja Celebration
For SDMites, Mysore Dasara is special and a rich experience. The festival changes the monotonous way of life, makes it more colourful with many exciting things to look forward to. It is this spirit that makes the festival so special. The Durga and Saraswathi Pooja are important events of Dasara festivities. Read More>
Guest on Campus
‘E-cell Swayam’ had organized an entrepreneurship talk on the Preparation of a Business Plan and Related Strategies for a Start-up by Ms. Akshara Kumar, founder-Truly Essential (Chaitanya Agro Herbals), Mysore; and Chapter Co Chair, Young Indians (Mysuru Chapter) on October 13, 2016 in the Institute Auditorium. Read More>
Campus News
EFMD Accreditation Team Visit
As a part of the accreditation process, a peer review team from EFMD visited the Institute. The team consisted of Prof. Jean-Noel Ezingeard, Deputy Vice-Chancellor, Manchester metropolitan University (MMU); Prof. Kulwant Singh, Deputy Dean, Professor, National University of Singapore - Business School; Dr. R. Sesha Iyer, Professor and Adviser to the Dean, SPJMR; and, Prof. Alexandra Benz, from France. They visited SDMIMD during October 17 to 19, 2016.

Young Managers from China Visited SDMIMD on Exchange Program
A team of 16 MBA students from Shanghai University, China, were at SDMIMD during October 3 to 7, 2016, on a week-long Exchange Program as a part of the International tie up arrangement. The young managers were led by Ms. Ai Lina from partnering university. To make the visit enriching and learning experience a lecture series was organized by experts from industries. The series included talks on leadership dimensions, managerial communication, international business, business negotiation and business analytics.

Further,they got a hands-on experience about social responsiblility and rural development during their visit to SKDRDP (Shri Kshetra Dharmasthala Rural Development Project); Asha Kirana Charitable Trust and Hospital; and other NGO’s.

The visiting students started their day with a one-hour ‘Yoga and Wellness’ program, which was enjoyed by the students. The students had an opportunity to get introduced to the history, culture, art, architecture and heritage of India, in general, Mysore, in particular, as a part of cultural immersion activity. Social interaction and sightseeing were part of the itinerary. Read More>
Second Annual Conference on Emerging Trends in Marketing
The second edition of Conference on Emerging Trends in Marketing on ‘Marketing in Turbulence Time’ was held on October 28, 2016 at SDMIMD. Mr. V. Neeraj Kumar, CEO, Edutain Learning Systems, delivered the keynote address during the inaugural session. Mr. Neeraj Kumar started by elucidating on what today’s customers look for – “easy, now and enjoy”, highlighting the trends that are likely to impact marketing which includes Fantasy Adventure, Cocooning (Products & Services to Customer doorstep), Customer Vigilante, Down Ageing, Small Indulgence and Being Alive. Mr. Neeraj Kumar emphasised that to be trend agnostic, the organisation has to focus on customer delight which can be enabled through big data & data analytics; and, marketing in turbulent times is possible only by winning the trust of customers. Highlighting the importance of customer in his address he said ‘winning companies are those who can convert the customers’ wants to needs and delight the customers in the processes. In his address, Mr. Neeraj Kumar talked about how social media and guerrilla marketing can help businesses enhance their marketing intelligence. Read More>
Workshop on Business Analytics
SDMIMD in collaboration with ESC Pau Business School, France, organised a 3-Day Workshop on Business Analytics for the students of SDMIMD during October 3-5, 2016. The workshop brought in perspectives on international and interdisciplinary dimensions to the elective course ‘Business Intelligence’ in PGDM Program. Dr. Lee Schlenker, Professor of Information Systems at the ESC Pau Business School, France, was the resource person, and it was coordinated by Prof. Mohamed Minhaj from SDMIMD. Apart from discussions on working in the Digital Economy and transforming data into Business Intelligence for effective business decisions, the workshop also exposed the participants to Visual Analytics using SAS, which is an analytics platform widely used by the corporate world.
Admission for PGDM 2017-19

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Ms. Rekha Ganapathy
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Faculty Corner
Recent Publication
Gandhi, L. (2016). Determinants of Best Manager- Lessons from Million Dollar Leaders to Millennial Managers. MANAGEMENT TODAY, Vol.6 (3), July-September, ISSN: 2348-3989 (Online) ISSN: 2230-9764 (Print), pp. 147-151.
Faculty Outreach Activities
Dr. M.R. Suresh included in the Editorial Advisory Board of IUP Journal of Brand Management published by ICFAI University Press, Hyderabad. IUP Journal of Brand Management is currently in its 13th year of publication. It is included in Cabell's Directory, EBSCO and Proquest Database.
Prof. L Gandhi attended a National case conferene at Christ University, Bengaluru and presented a case on “UK Exit of TATA Steel Port Talbot -a triggering point for increased unemployment and HR Challenges”, held on September 30, 2016.
Upcoming Conferences
2nd International Conference on Inclusive Economic Growth and Sustainable Development -
November 18 & 19, 2016
Click here for Conference Webpage
5th International Conference on Managing Human Resources at the Workplace - December 9 & 10, 2016
Click here for Conference Webpage
Fifth European Academic Research Conference on Global Business, Economics, Finance and Banking - December 15-17, 2016
Click here for Conference Webpage
National Conference on Operations Management, Analytics & Statistical Methods - January 6, 2017
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Compiled & Designed by:
Dr. Sunil M.V, Librarian, sunilmv@sdmimd.ac.in
Mr. Rajashekar S
, E-Lib Admin, rajashekar@sdmimd.ac.in
Shri Dharmasthala Manjunatheshwara Institute for Management Development
Site No. 1, Chamundi Hill Road, Siddarthanagar Post, MYSORE - 570 011,Tel. No. +91-821-2429722, 2429161, 2420490, Fax : +91-821-2425557