Campus News

Swayam E-Cell Talk by Mr. S. Parthasarathy

Mr. S. Parthasarathy, Founder & Director of Aedion Infotech Pvt Ltd; Head, Alumni Relations @ IIMB; and author of the book "Unmet Needs of Entrepreneurship" was the invited speaker for the Swayam E-Cell Talk organized on October 10, 2018. Mr. Vijay Krishnamurthy, Founder, Groundstrokes, was the special invitee to share his entrepreneurial experience in Sports Academy. 
 
Mr. Parthasarathy focused his talk on the financial, legal and managerial aspects in starting the business and aspects involved in having a business model for execution. Mr. Parthasarathy explained the feasibility of an idea and it's analysis taking the examples from his life.

SDMite Stood Runner Up in Sankalp 2018

In the management fest - Sankalp 2018 organized by the National Academy of Agricultural Research Management (NAARM) of the Indian Council of Agricultural Research (ICAR), Hyderabad, Mr. Nandan C. Jog of PGDM 2017-19, stood Runner Up in the Best Manager and Marketing Event category. The event was organized MBA colleges in India during October 3 & 4, 2018 at NAARM, Hyderabad. 

Prerana Alumni Lecture Series - Mr. Suraj Shetty

Mr. Suraj Shetty, Vice President - Strategy, Primesoft; and alumnus of PGDM 2003-05 batch, was on campus to deliver a harangue on the topic 'IT Services Marketing' for the 2nd Year PGDM Students. With his rich experience of more than 10 years in the IT Service industry, Mr. Suraj explained the different types of IT services a company can offer. Mr. Suraj stressed the importance of cloud in the IT industry and the use of email marketing. The session had a detailed discussion on how to convert potential customers in B2B marketing.

Prerana Alumni Lecture Series - Mr. Devansh Joshi

Mr. Devansh Joshi, Senior Manager – Planning & Strategy, Medlife, an alumnus of PGDM 2009-11 Batch, delivered talk on “Start-Ups - Eco-System & Strategy” on Saturday, October 6, 2018. Mr. Joshi threw light on favourable customer centric policies adopted by various companies such as Amazon, Flipkart etc. Further, the speaker talked about pull strategies such as deep discounts, brand building and gaining trust, introducing private label products such as high margins, controlled inventory, and increase in profitability. The discussion on the business models of Swiggy and Medilife; and, the importance of customer acquisition cost, average invoice value, private label margin, LTV, etc. The talk was organized as an apart of Prerana Alumni Lecture Series. 

Faculty on Overseas Exchange Program 2018

      
SDMIMD has collaborated with international management institutes of repute to conduct Exchange Programs for an understanding of management from an international perspective. Faculty and Students from both the collaborative institutions have an opportunity of participating in foreign exchange program every year. 
 
This year 4 faculty members from SDMIMD are invited by the universities overseas to conduct courses.
Dr. R. Jagadeesh, Professor - Operations, is invited by British University in Dubai (BUiD), Dubai;
Dr. R. Sugant, Professor - Marketing will be taking sessions at the University of Montevideo, Uruguay; 
Dr. S.N. Prasad, Professor - Strategic Marketing, will conduct the course on International perspectives in Strategy at ESC Pau, France; and, Prof. M. Minhaj, Faculty-Systems, will deliver sessions on Business Analytics at Business Analytics Institute, France. 

Abhigyaan 2018 - Annual Fest for UG Students

SDMIMD conducted Abhigyaan ’18 the annual fest for undergraduate students during October 5 & 6, 2018 at SDMIMD. 200+ young undergraduates from colleges across Karnataka participated in various management events like Best Manager, Marketing, Finance, HR, Entrepreneurship. The events witnessed active participation in Quiz, Treasure hunt, Street Play, etc. The inaugural day culminated with cultural competitions like Singing, Dancing and Fashion show.
 
The Day-2 of Abhigyaan 2018 commenced with the final rounds of the management events. The team from MICA, Mysore, emerged as Overall Championship of Abhigyaan’ 2018. The colorful prize distribution ceremony to the winning teams marked the end of the management fest. 
 
SDMites Students Committee - Samprati, group engaged with event management, along with the student volunteers organized Abhigyaan '18.