Campus News

Inauguration of PGCM 2019-20 Batch

The first batch of 15-Months full-time residential Post Graduate Certificate in Management (PGCM) approved by AICTE was formally inaugurated at SDMIMD on the August 5, 2019 by Sri. D. Surendra Kumar, Vice-President, SDM Educational Trust. 
 
Inaugurating the program Sri Surendra Kumar said the inaugural session is very special because of 2 reasons – one, 2019 is the year, SDMIMD is celebrating its 25 Years in Management Education; and, this is first batch of One-year program offered with AICTE approval. Sri Surendra Kumar congratulated the institute authorities for the initiative and welcomed the PGCM 2019-20 Batch. 
 
Earlier Dr. N.R. Parasuraman welcome the Vice President of the Trust and presented the history of management education of SDMIMD to the audience. Dr. Parasuraman called upon new batch of PGCM Program to be sensitive to social concern, Dharmasthala ethos, and ethical commitment to the workplace. 
 
Prof Malathi Sriram, Chairperson of the program presented an overview about the program and informed about the Study Abroad Program and a Socially Relevant Project which is offered in the program. 
 
Faculty & Staff Members joined the inaugural ceremony 

Khoj 2019

Khoj - the talent search festival of SDMites is a platform for the new batch of PGDM 2019-21 to showcase their aptitude. Kohj 2019 was organized on August 3, 2019, to identify talent among the freshers through various competitions and to formally Welcome them to student committees of the Institute. The show by the new PGDM batch 2019-21 was laced with impromptu speeches, colourful dances, humorous skits, classical songs and fancy dress shows. Seniors PGDM 2018-19 Batch hosted the event and introduced the various clubs & committees to the new bees on the campus. 

Workshop on Neuro Management and Leadership

As part of the exchange arrangement with EAE Business School, Spain, a 4-Day Workshop on “Neuro management and Neuro leadership" was organized for the benefit of Second Year students during July 15 to 18, 2019. The workshop revolved around the essentials for becoming a powerful leader and a team player in today’s dynamic corporate world. 
 
Prof. Alexia threw light on the basic emotions of an individual and emphasized on the two common emotions which are love and fear. She gave insights on Cognitive dissonance and Social Dissonance. Prof. Alexia also elucidated about the mind empowerment and the positive impact created by it on the productivity of an individual. The program was interesting and inquisitive and was instrumental in providing an enriched learning experience for the students.

Visit of EAE Business School team, Spain

 
As part of the exchange arrangement that SDMIMD has with EAE Business School, Spain, a group of 5 students and 1 faculty spent a whole two weeks in July, at Mysore. The delegation was headed by Alexia de la Morena Gómez, Director of the Master in Marketing and Commercial Management (Groups B and C), EAE, Spain.
 
The program was scheduled from July 15 to 26, 2019. The program was packed with industry visits, socially relevant projects, academic sessions and the visit to heritage sites. The students had a chance to learn about exploring the business opportunities in the Micro, Small and Medium Enterprises (MSME).
 
Side by side, they were exposed to social projects. Teaming with SDMIMD students, the overseas students were divided into groups and made to study specific projects, in respect of which a final report will be presented by them. The visit also had a couple of corporate visits and interaction.

Workshop on 'Brands' by Dr Shilpa Iyanna

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A 2-day workshop on Branding and Brand Management was conducted by the Faculty from the University of Abu Dhabi, UAE, Dr Shilpa Iyanna, Associate Professor of Marketing, College of Business.  She made students experience the journey of brand building. The workshop was organized as a part of the faculty exchange program since SDMIMD has a tie-up with the University of Abu Dhabi.

The day-1 covered the topics on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from a consumer perspective. Discussion on internal and external factors that influences the marketing of a brand, importance of culture, cross-culture and challenges faced, were discussed. The day-2 discussed various cases pertaining to top brands and their advertising techniques.