R Sugant

Research Interest / Consulting Area
Marketing of Services, Consumer Behaviour, Customer Service and Satisfaction and B2B Marketing

Courses Offered
Business Marketing, Services Marketing, Marketing of High Technology Products, International Business and Doing Business in Emerging Markets

Positions Held / Associated With
Business Head – Higher Education & Enterprise Learning, HCL Infosystems Ltd.
Commercial Manager, Wipro Ltd
Associate Professor – MATS School of Business, Bangalore
Professor & Head, MBA Program, S B M Jain College of Engineering, Bangalore 

R SugantBE, MBA & Ph.D
Professor - Marketing & Chairperson-Placements
sugant@sdmimd.ac.in

During his illustrious career of over 30 years, Dr Sugant has held diverse responsibilities – as an entrepreneur, corporate leader and as an academic lead. 
 
On completion of his graduate degree in mechanical engineering and MBA in marketing, Dr Sugant started his career in sales and subsequently moved to handling logistics and commercial responsibilities in Wipro, where he spent over 7 years. Subsequent to his stint in Wipro, he went on to become an entrepreneur and launched a start-up in the area of technology training and retail aggregation. Post dot com bust, he moved to Jain University where he went onto lead the MBA program that was then affiliated to VTU. 
 
Prior to joining SDMIMD in 2014, Dr Sugant was with HCL for over 7 years in varied roles in Bangalore and Noida. In HCL, he was instrumental in setting and scaling up different business lines in their education vertical. When he left HCL, he was Business Head at HCL Learning, a Rs.600 million division of HCL Infosystems Ltd. 
 
As a Professor of marketing in SDMIMD, he handles international business, B2B marketing, marketing of services and marketing of high technology products – subjects on which he brings in considerable industry experience. 
 
As part of the faculty exchange programme of SDMIMD, Dr Sugant also teaches at Universidad de Montevideo, Uruguay, South America.
 
For the past two years, he is also leading the placements at the Institute as Chairman – Career Services. During these two years, the institution has reached its pinnacle in placements by achieving 100% placements.
 
Dr Sugant believes in the power of students and is of the firm view that once inspired, they can reach great heights. His avowed mission is to “inspire students to achieve”.

Publications

Edited Books

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Chapters

  1. Sugant R. (2018). Factors and dimensions of service quality of digital learning solutions. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
  2. Sugant, R. (2017). A Study on Servitization by Manufacturing Companies in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  3. Sugant, R (2017). ‘Going global – An imperative for growth’. Cases in Management- Vol VI. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-29-1]
  4. Sugant, R. (2016). Can Sygnovate IT Solutions Succeed?. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  5. Sugant, R. (2016). Impact of Outcome Quality Dimension on Service Quality of Digital Learning Solutions in Schools. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  6. Sugant, R (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
International Journals
 
  1. Sugant, R. and Sandhya Anvekar (2016). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business and Economics Research (RIBER), ISSN: 2304-1013 (Online); 2304-1269 (CDROM), Vol.5 (1), pp. 152–167.
  2. Sugant, R. & Sandhya Anvekar (2015). 'E-Learning Service Quality: A Review of Frameworks'. Asian Journal of Research in Business Economics & Management, Vol.5 (4), pp 33-38, April 2015, ISSN:2249 – 7307 (online), 2250-1673(print)
  3. Sugant, R. & Sandhya Anvekar (2016). impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business & Economic Research, Vol.5 (1), January 2016, pp 152-167,  ISSN: 2304-1013 (Online)
National Journals
 
  1. Sugant, R. & Srilakshminarayana, G  (2018). “E-learning service quality: Assessment of factors”. SCMS Journal of Indian Management, Vol.15 (1), Jan–March, pp. 110-126. ISSN: 0973- 3167.
  2. Sugant, R & Sandhya Anvekar (2016). ‘Impact of Functional Quality on Service Quality of Digital Learning Solutions’. SRM Management Digest. Vol. 5 (1)  ISSN: 0973‐6905
  3. Sandhya Anvekar & Sugant, R (2014). ‘E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption’. International Journal of Information Systems, Vol. IV (II), Jan-May 2014, ISSN: 2229-5429
  4. Sugant, R (2004). “Giving Wings to 1 Billion Indians – A case study on ‘Air Deccan’, India’s first low cost airline”. Indian Journal of Marketing, Vol.34 (11), November 2004, ISSN 0973-8703
International Conferences
 
  1. Sugant, R and Sandhya Anvekar (2015). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. SIBR 2015 Hong Kong Conference on Inter-disciplinary Business and Economic Research. October 3-4, 2015. 
  2. Sugant, R (2014). A Framework for Measuring Service Quality of E-Learning Services. Third International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Mumbai , December 19-21 .
  3. Sugant, R (2014). “E-Learning and Digital Classroom Solutions in CBSE Schools: A Study of factors that determine the effective knowledge delivery by teachers at secondary level”, presented at the 6th International Conference on “Excellence in Research and Education at Indian Institute of Management, Indore in May.
  4. Sugant, R (2005). “Management Education: Need for Country Specific Approach”, presented at the 6th Association of Universities of Asia Pacific General Conference at Surabaya, Indonesia in September.

National Conferences

  1. Sugant, R. “Rural Marketing – Is it a boon or bane for the Indian marketer” at the “National Seminar on Agri-Business Management” at Indian Institute of Rural Management, Jaipur, November 2003
  2. Sugant, R. “E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption” at the “National Conference on Innovations in IT and Management” at Sinhgad Institute of Management and Computer Applications, Pune on February 21 & 22, 2014