2024-25 | SDMIMD

Visit of Porto Business School Delegation to SDMIMD

A group of 8 faculty and alumni members from Porto Business School, Portugal, visited SDMIMD from November 11 to November 16, 2024, as part of an exchange visit. SDMIMD has an exchange agreement with Porto University, Portugal, for student and faculty exchanges. During the week-long program, the visiting team participated in academic sessions, corporate visits, social projects, and wellness sessions, including yoga. The team was led by Dr. Susana Leāo, Director of Legal and Institutional Affairs at Porto University.

SDMIMD: Excellence in Management Education - CSR Survey 2024 Rankings

In the CSR Survey 2024, SDMIMD has earned distinguished rankings, reflecting its commitment to quality education and industry relevance. The institute stands 5th among the "Top 17 Leading Private B-Schools of Super Excellence" and 4th among the "Top 15 B-Schools" (Government and Private) in Karnataka. SDMIMD also ranks 9th for Faculty, Publications, Research, Consultancy, MDP & Other Programs and 14th for Placements, Social Responsibility, Networking & Industry Interface. These accolades highlight SDMIMD's excellence in academics, impactful research, and strong industry connections.

Advanced Management Development Programme Workshop for Wuerth Elektronik Executives

On October 21, 2024, SDMIMD, Mysore, hosted the Advance Management Development Programme (MDP) workshop for 18 mid-senior-level executives from Wuerth Elektronik. Dr. S.N. Prasad, Director of SDMIMD, led the morning session, focusing on developing supervisory and managerial skills in today’s evolving business landscape and discussing the qualities of a successful and effective manager. The session also included presentations by nine participant teams on their assigned projects.

The valedictory session featured an address by Mr. Harsha Adya, Managing Director of Wuerth Elektronik, followed by remarks from the SDMIMD Director and the Business Heads of Wuerth Elektronik India. Dr. Lt. Col. Prasad SN, Prof. Girish Gopalarao, and Dr. Mohamed Minhaj served as the faculty resource persons for the workshop, while Dr. Nanda Kishore Shetty, Chairperson of Corporate and External Training Programs at SDMIMD, Mysore, supervised the program.

SDMIMD and Rotary Club of Mysore Host Blood Donation Drive

On October 19, 2024, SDMIMD, in collaboration with the Rotary Club of Mysore, organized a successful blood donation drive. Led by the L.I.F.E and ANTS committees, the event was inaugurated by Prof. Sridhar CV, Mr. Sameer Kashyap, and Mr. Praveen.

With 82 students donating blood, the drive reflected SDMIMD's commitment to social responsibility and community welfare. The seamless organization and enthusiastic participation showcased the institution's spirit of compassion and philanthropy.

Session on "Harness The True Power of Your Mind"

SDMIMD hosted an engaging session by Mr. Vittal Setty, Product Line Manager at Infosys, Mysore, and an active member of ISKCON, on October 16, 2024. The talk, titled "Harness The True Power of Your Mind," captivated the audience with its thought-provoking insights.

Mr. Setty emphasized techniques to unlock mental potential, foster self-awareness, and cultivate a positive mindset. The session left a lasting impact on the participants, inspiring them to harness the power of their minds to achieve personal and professional excellence.

Outlook-ICARE Rankings of India's Best B-Schools 2025

SDMIMD, Mysore, has been ranked 16th among the Top 200 Private B-Schools in India, securing 4th in the South Zone and 9th among Private Standalone Institutions. These rankings reflect SDMIMD's excellence and leadership in management education nationwide.

SDMIMD Bags Prize in Dasara Flower Show Competition 2024

SDMIMD won the Best Prize in the Ornamental Plant Category at the recently held Dasara Flower Show Competition, organized by the Department of Horticulture, Government of Karnataka. SDMIMD has been winning prizes in the Dasara Flower Show Competitions since 2004.

TEDxSDMIMD 2024: A Day of Inspiration, Ideas, and Insightful Conversations

The TEDxSDMIMD event, held on September 28, 2024, at the SDMIMD auditorium, ran from 9:30 AM to 4:30 PM. This inspirational event featured 18 distinguished speakers, each presenting unique perspectives and thought-provoking ideas. The lineup included prominent professionals such as Sandeep Chatterjee, Dr. Usha Hegde, Dr. Nikhil Paul, Jason Fernandes, Vikas Goel, Hareesh Mothi, Harsh Vijay, Prof. R. Indira, Dr. Ashwini Kumar, Dr. Manesh Sathyanathan, Roopa Narayan, Hardick Bavishi, Col. Vinod Sasallati, Vinod Sharma, V. Ashwin Kumar, Nadja Bester, Abhishek Sasidharan, and Teja Gudluru.

The speakers captivated the audience with engaging talks on a wide variety of topics, igniting deep conversations and inspiring new ideas. TEDxSDMIMD 2024 was a resounding success, offering an enriching experience that left all attendees inspired and motivated.

Workshop on Digital Marketing and AI in Marketing - November 29, 2024

Workshop Overview

In today's fast-evolving digital landscape, Artificial Intelligence (AI) is transforming the way businesses approach marketing. This One Day workshop will explore the digital marketing tools and strategies, as well as offer insights into how AI-driven tools and techniques are reshaping customer experiences, campaign optimization, and data analysis.

The full-day workshop will be divided into two focused sessions, each covering crucial aspects of modern marketing -

The first half will focus on Digital Marketing, where we will explore how businesses can harness the power of online platforms to reach, engage, and convert customers. From SEO and content marketing to social media strategies and data analytics, this session will provide a holistic view of the digital landscape and actionable insights for marketers.

The second half will shift focus to AI in Marketing, where participants will explore AI’s transformative role in automating processes, enhancing customer segmentation, and optimizing marketing strategies. Through practical examples and case studies, participants will learn how AI-driven tools can improve efficiency, predict customer behavior, and provide actionable insights to boost marketing effectiveness.

Who can attend?

* Academicians in Marketing: Those looking to deepen their understanding of modern marketing trends and technologies for teaching or research.
* Marketing Professionals: Individuals seeking to upgrade their skills, learn new strategies, and integrate AI tools into their marketing campaigns.

* Business Owners and Entrepreneurs: Those who want to drive business growth by leveraging digital marketing and AI-driven strategies for customer acquisition and retention.
* Students: Especially MBA and marketing students aiming to stay ahead of the curve by understanding key digital and AI marketing concepts.
* Consultants and Agencies: Marketing consultants or agencies looking to offer cutting-edge solutions to their clients by combining digital marketing with AI innovations.

Program Schedule:

Time	Details
9:30 am – 9:45 am	Registration
9:45 am – 10:00 am	Inauguration
10:00 am to 11:15 am	Session 1: Introduction to Digital Marketing: Understanding the scope and importance of digital platforms in today’s marketing landscape & Key Components & Metrics
11:45 am to 1:00 pm	Session 2: Hands On learning of Digital Marketing Techniques
2:00 pm – 3:15 pm	Session 3: Introduction to AI in Marketing and Key Applications
3:30 pm to 4:45 pm	Session 4: Leveraging AI for Predictive Analytics and Customer Insights
4:45 pm to 5:00 pm	Valedictory and Certificate Distribution

Brief Profile of the Resource Persons:

Dr. Keerthan Raj is an Associate Professor in Marketing at SDMIMD and is an accomplished educationist and administrator with 23 years’ split as a twofold experience - in leading major multinational banks and academia, having handled leadership roles as Dean for Academics, Research and Administration. She is an alumnus of IIM Indore, also having completed an Executive Programme in Digital Marketing from IIM Indore.

Dr. S. Saibaba, with over 23 years of industry and academic experience, specializes in AI-driven marketing, marketing analytics (R & Python), and marketing metrics. He is an experienced educator and trainer, focusing on data-driven decision-making, innovation, and design thinking. Proficient in tools like Excel, SPSS, and Tableau, Dr. Saibaba has contributed extensively to teaching, research, and professional development in marketing.

Registration Fees - INR 2000 per participant:
The registration fees include a kit, working lunch and tea.

TA, DA and accommodation are not provided. Outstation participants have to make their own travel and accommodation. However, we assist you with a list recommended list of hotels. Hotel details are available in the given link.

Click here for Accommodation Information

Click here for Registration

Payment Procedure:
Option I: Online payment: https://www.sdmimd.ac.in/sdmpayment/

Option II: Electronic Fund Transfer (EFT) favour of “Director, SDM Institute for Management Development”, payable at Mysore using the following account number:

The Federal Bank Ltd

Branch Mysore, Jayalakshmi Puram

Beneficiary: SDM Institute for Management Development

SB A/C: 16890100038823

IFSC Code: FDRL0001689

Contact us:

Dr. Keerthan Raj

Associate Professor - Marketing
SDMIMD, Mysuru

Email: keerthanraj@sdmimd.ac.in
Mobile: 9886728788

Dr. S.Saibaba

Assistant Professor - Marketing

SDMIMD, Mysuru
Email: saibaba@sdmimd.ac.in
Mobile: 8248051063

Mr. Muddaraj Urs
Co-ordinator - MDP/Workshop
SDMIMD, Mysore
Email: mdp@sdmimd.ac.in
Mobile: 9740140485

SDMIMD Achieves Top Rankings Across Categories in Business Today Survey

SDMIMD is ranked 50th in the overall ranking and 30th among the Top 100 Private B-Schools. In South India, SDMIMD is positioned 13th among B-Schools. The institute has received recognition across various categories, with rankings as follows: Selection Process - 32, Placements - 54, and Future Orientation – 43.