2019

SDMIMD organized 2nd International Conference on Marketing on Friday, October 18, 2019 on the theme Value Driven Marketing. 

 

Dr. Sheb True, Professor of Marketing, Interim Director – MBA Programs, Coles Colleges of Business, Kennesaw State University, Atlanta, United States, inaugurated the conference and delivered the keynote address. Dr. Sheb True said “Studying or teaching a popular course is right, but everybody will be learning the same. So, what is the differentiator? How we change what we do? Should be the focus of the institutions or university”. The address introduced various studies on the keynote topic and the speaker shared the resources for further readying. He also focused on relooking at the value created by business education and how business education is changing globally.

 

Dr. H. Gayathri, Deputy Director and Professor – Marketing, SDMIMD who also spoke on the occasion said when marketing has shifted from product driven to customer driven, the discussion and deliberation on the ‘value driven’ is more appropriate as value driven is oriented for customer in a value chain.

 

Dr. Jayakrishnan, Conference Chair presented the theme of the conference and said over the years marketing moved from product centric era to human centric era. “Marketers need to identify, understand the anxieties and desires of the consumers to fulfil their needs. The Triple Bottom Line Concept is being embraced by several firms bringing together – economic value, environmental health and social progress. In the current changing market environment, the objective of ‘International Conference on Marketing’ is to provide a platform for the industry, marketing practitioners and academia to share their knowledge and experiences of marketing in the value driven marketing” he added.

 

The conference attracted more than 43 research papers on the conference theme and the papers were presented during the track sessions. Mr. Aditya Singh, Head – Jewellery International Business, Titan Company Limited; was part of the technical sessions of the conference. Valedictory speech was delivered by Mr. Nagachethan S.M, Senior Vice President & Product Head, Chaitanya (CRIDS).

 

SDMIMD organised the annual flagship event for Undergraduates - Abhigyaan ’19, on October 10 & 11, 2019 at its campus. The two-day fest was inaugurated by Dr N. R Parasuraman, the Director of SDMIMD.  More than 400 students from colleges across Karnataka participated in various events such as Best Manager, Best Entrepreneur, Marketing, Finance, Human Resource, B-Quiz, Photography, Mad Ads, Treasure Hunt and Street Play. The sports event was introduced in this year’s fest and a cricket match was organized. The inaugural day culminated with vibrant cultural competitions such as Singing, Dancing and Fashion Show. 

 

The Day-2 of Abhigyaan 2019 commenced with the final rounds of the management events. Abhigyaan was a wonderful platform for the students to showcase their managerial skills and talents. SDM College of Business Management, Mangalore emerged as the overall champions of Abhigyaan’ 2019. The event was organized and coordinated by the Samprati Committee of SDMIMD.