Core Faculty

M. Sriram

Sriram

Research Interest / Consulting Area
Corporate Finance, Stock Markets and Cost Management

Courses Offered
International Finance
Financial Markets and Institutions
Management Accounting
Financial Statement Analysis and Econometrics

Position Held/Associated With
Assistant Professor, Srinivas Institute of Management Studies, Mangalore
Assistant Professor, D.J.Academy for Managerial Excellence, Coimbatore

Dr. M. SriramMBA, FCMA, M.Com, MPhilPh D
Assistant Professor - Finance
msriram@sdmimd.ac.in

A commerce graduate from Government Arts College, Coimbatore. He did his post graduation in Management from Bharathiar University, Coimbatore specialising in Finance and Marketing. Currently, he is a Fellow Member of ‘The Institute of Cost Accountants of India’, Kolkata. He has fourteen years of PG teaching experience and five years of research experience. His doctoral thesis was in the area of corporate finance with special reference to stock splits in India. He has written many articles and research papers in peer reviewed journals in the areas of corporate finance and financial markets. He has also attended training programmes in leading management schools like IIMK, TAPMI, Institute of Management, Nirma University and ABV-IIITM, Gwalior. He has also visited Grimsby Institute of Further and Higher Education, North East Lincolnshire, United Kingdom on a faculty/student exchange programme.

Publications

Editor

  1. Parasuraman, N. R. & Sriram, M. [Editors]. (2018). 7th International conference on Emerging Trends in Finance, Accounting and Banking. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-32-1].
  2. Parasuraman, N. R. & Sriram, M. [Editors]. (2017). 6th International conference on Emerging Trends in Finance, Accounting and Banking. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-24-6].
  3. Parasuraman, N. R. & Sriram, M. [Editors]. (2016). 5th International conference on Emerging Trends in Finance, Accounting and Banking. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-16-1].
  4. Parasuraman N. R., Venkatraja B., Jagadeesh R. and Sriram, M. (2015) (Editors). Special issue of Select papers of International Conference on Global Economic Growth and SustainabilityAnnamalai International Journal of Business Studies and Research. November, Vol 7, Issue 2. ISSN (print): 0975-749X.

Book Chapters

  1. Sriram M. (2018). The McDonald’s of healthcare- Vasan’s ballooning anomalies. Cases in Management – Vol. VI by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-29-1].
  2. Sriram, M. (2018). A study on association between board characteristics, financial performance and voluntary disclosure of financial ratios- evidence from India. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
  3. Sriram, M. (2017). Modelling of Asymmetric Volatility- An Empirical Study of Crude Oil Price. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  4. Sriram M. (2016). A financial conundrum. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  5. Sriram, M. (2016). Empirical Evidence of Market Reaction to Stock Splits. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  6. Sriram, M. (2015). Accounting issues for an entrepreneur. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  7. Sriram M. (2015). Forecasting short term USD / INR exchange rate – ARMA approach. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  8. Venkataraja, B & Sriram M. (2015). A casual nexus between FDI and economic growth of India: an empirical studyContemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
International Journals
 
  1. Sriram M. (2018). Board characteristics and firm performance – a study of S & P BSE Sensex in India. Afro-Asian Journal of Finance and Accounting. Vol. 8 (3), ISSN(O): 1751-6455, ISSN(P): 1751-6447, pp.336-349.
  2. Sriram, M. (2017). An Empirical Analysis of Foreign Exchange Exposure of CNX 100 Companies. International Journal of Financial Management, ISSN. 2229-5682, Vol. 7 (2), pp. 1-9.
  3. Sriram, M & Venkatraja, B (2017). Do Flow of FDI and Stock Index Movements Corroborate Long-term Relationship? An Empirical Analysis of India. The African Journal of Finance and Management, Vol.26(1), January, pp. 56-66.
  4. Venkatraja, B & Sriram, M. (2015). Vulnerability of China’s Economic Growth to the Export Shocks: An Econometric Evidence. The Asian Economic Review, Vol.57 (4), December, pp.17-34.
  5. Sriram, M. (2015). Dynamic Linkages between BSE Sensex and Crude Oil Price- An Empirical Study in India. International Journal of Information, Business and Management, Vol.7 (4), pp.28-41. 
  6. Sriram, M. (2015). Co-integration of Nifty and NASDAQ composite- an empirical investigation. International Review of Research in Emerging Markets and the Global Economy, Vol. 1, No.2 (ISSN 2311-3200), p.310-322.
  7. Sriram, M & Venkatraja, B (2014). Modeling and Forecasting GDP of India-ARIMA Model. Asian Journal of Development Matters, Vol. 8(2), December (0973-9629), Pp. 38-49
  8. Sriram, M & Senthil, M (2013). Market Efficiency and Volatility Spill over in Spot & Futures Currency Market (w.r.t $ and Re), International Journal of Managerial Excellence, Canada, Volume 1, No.3 August Pp.45-53

National Journals

  1. Sriram, M (2018). Determinants of RoE of S&P BSE Sensex Companies- A Panel Data Analysis. Indian Journal of Finance, Vol. 12 (9),  ISSN:  0973 - 8711, pp.56-65.
  2. Sriram, M. (2016). Voluntary disclosure of financial ratios of CNX Nifty Companies. Management Accountant, Vol.51 (7), ISSN: 0972-3528, July, pp. 60-69.
  3. Sriram, M (2015). Testing the Relationship between Stock Prices of Cross Listed Firms: A Case Study of Standard Chartered PLC. Journal of Contemporary Research in Management, Vol. 10(2), April-June.
  4. Sriram, M (2014). A Study on Volatility Modelling of BSE Sensex ,International Journal of Banking, Risk and Insurance, Volume 2, Issue 1 Jan-June Pp.32-40
  5. Sriram, M & Prem Anand, N (2014). A Study on Causality between Exchange Rate and BSE Sensex, Prerana, Volume 2, Issue 1 Jan-June 2014 Pp.32-40
  6. Sriram, M & Saleendran, P.T (2013). A Study on Investors’ Opinion on Motives Behind Stock Splits by Companies in India, Abhigyan, Volume XXXI, No.2, July-September.
  7. Sriram, M & Renukadevi, P (2013).  Seasonality in the returns- A study of BSE Sensex, International Journal of Financial Management, Volume 3 No.1, Jan-Mar , Pp.60-69
  8. Sriram, M & Senthil, M (2012).  Determinants of Dividend Policy in India(with special reference to  Nifty), The Journal of Venture Capital & Financial Services, Volume 6, No.1, Jan-June , Pp.46-54
  9. Sriram, M & Senthil, M (2011).  Stock Splits in India- Regulation the Need of the hour, ANVESHANA, Volume 1, No.1, January-June . Pp.59-63.
  10. Sriram, M & Senthil, M (2010). A Study on Factors Influencing Stock Split Decisions-Evidence from India, NSHM Journal of Management and Research ApplicationsVolume 2, June  issue. Pp-1-10
  11. Sriram, M & Senthil, M (2009). Effect of Stock splits on Price, Returns and Volume of trade-Evidence from India, Journal for Managerial Finance and Research, Volume 1, No.2, June-December 2009. Pp-363-373
  12. Sriram, M & Balachandran, V (2006). Economic Value Added (EVA): A case study of Lakshmi Machine Works Ltd., Coimbatore, Management and Accounting(ICAI) Research-The Institute of Chartered Accountants of India, Volume 8, No.1-2 & 3-4, Jan 2004 –Jun .Pp-113-123
  13. Sriram, M & Shankar, N(2006). Factors determining Capital Structure- A case study of Revathi Equipments Ltd. The Management Accountant, July,2006, Pp 536-540
  14. Sriram, M & Balachandran, V (2005). Edward Altman Z score model predicting corporate solvency, SMART Journal of Business Management, Volume I, No.2, July-December, 2005 Pp 47-51.

Publication in Current Taxcom news

  1. Sriram, M (2007). Capital Account Convertibility-Benefits and Issues, Organisational Management, Volume.XXII.NO.4, Jan-Mar, PP 15-16
  2. Sriram, M & Balachandran, V (2006). Banking Sector in India-Challenges and Opportunities, Current Taxcom News, Volume No.30, Part I, Issue no.21, 12th November, 2006.
  3. Sriram, M & Balachandran, V (2006).  Depositories- Problems and Issues, Current Taxcom News, Volume No.14, Part I, Issue no.21, 12 July,2006.
  4. Sriram, M & Balachandran, V (2005).  Corporate Social Responsibility for Enhancing Shareholders Value, Current Taxcom News, Volume No.30, Part I, Issue no.24,  December ,2005.
  5. Sriram, M & Balachandran, V (2005).  Commodities Market, Current Taxcom News, Volume No.30, Part I, Issue no.21, 12 November,2005.
  6. Sriram, M & Balachandran, V (2005).  Cash Transaction Tax, Current Taxcom News, Volume No.20, Part I, Issue no.12,  May,2005.
  7. Sriram, M & Balachandran, V (2004).  Securities Transaction Tax, Current Taxcom News, Volume No.30, Part I, Issue no.19,  October,2004..
  8. Sriram, M (2004).  Emerging Trends in Capital Market, Organisational Management, Vol. XIX No.4,  Jan - March, 2004, p.25-28.
International Conference
 
  1. Sriram, M. (2017). Do Firm Specific Characteristics and Industry Classification Corroborate Voluntary Disclosure of Financial Ratios:An Empirical Investigation of S&P CNX 500 Companies. ICOM 2017 organised by College of Business Administration, Abu Dhabi University,Abu Dhabi jointly with Asian Academy of Management, Hong Kong on 19 and 20 November 2017.
  2. Sriram, M. & Venkatraja, B. (2016). Do Flow of FDI and Stock Index Movements Corroborate Long Term Relationship?  An Empirical Analysis of India. UGC Sponsored 7th International Conference on 'Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development'; Coimbatore, 15-16 December, 19 p.
  3. Sriram, M (2014). Cointegration of Nifty and NASDAQ Composite - An Empirical Investigation. Third International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Mumbai , December 19-21 .
  4. Sriram, M, Visalakshi & Navarasu (2013). Presented a paper on Impact of Macroeconomic variables on currency volatility” in an ‘International Conference on Sustainable Inclusive Growth in the Global Scenario’ at Adaikalamatha Institute of Management Studies, Vallam,Thanjavur 28  September, 2013
  5. Sriram, M & Senthil, M (2011). Presented a paper on Impact of buyback of shares on Price,Returns and Volume of Trade-A case study of Lakshmi Machine Works Ltd. Coimbatore at an International Conference on Business Mosaic at Alagappa Institute of Management, Alagappa University, Karaikudi, 24-26 March 2011.
  6. Sriram, M & Senthil, M (2010). Presented a paper on ‘Factors Determining Issue of Bonus Shares- A Study of select Indian Companies at International Conference on Emerging Financial Markets at PSG International Centre of Finance, PSG Institute of Management, Coimbatore, 4 & 5 January 2010.

National Conference

  1. Sriram, M, Visalakshi & Navarasu (2013). Presented a paper on Volatility Modelling of Exchange Rate of Indian Rupee Vs U.S Dollar at a National Conference on “IT and Management: Innovations and Inventions-Global Perspective” at Anekant Institute of Management Studies, Baramati, Pune 24-26 October,2013.
  2. Sriram, M & Senthil, M (2011). Presented a paper on Corporate Restructuring- A Strategic Tool to Achieve Competitive Advantage at a National Conference on From Best Practices to Next Practices at Srinivas Institute of Management Studies, Mangalore on 8 April 2011.
  3. Sriram, M (2004). Presented a paper on 'Economic Value Added' at National Conference on Computational Finance at Karunya Institute of Technology (Deemed University), Coimbatore, 26  March 2004.

R Sugant

Research Interest / Consulting Area
Marketing of Services, Consumer Behaviour, Customer Service and Satisfaction and B2B Marketing

Courses Offered
Business Marketing, Services Marketing, Marketing of High Technology Products, International Business and Doing Business in Emerging Markets

Positions Held / Associated With
Business Head – Higher Education & Enterprise Learning, HCL Infosystems Ltd.
Commercial Manager, Wipro Ltd
Associate Professor – MATS School of Business, Bangalore
Professor & Head, MBA Program, S B M Jain College of Engineering, Bangalore 

R SugantBE, MBA & Ph.D
Professor - Marketing & Chairperson-Placements
sugant@sdmimd.ac.in

During his illustrious career of over 30 years, Dr Sugant has held diverse responsibilities – as an entrepreneur, corporate leader and as an academic lead. 
 
On completion of his graduate degree in mechanical engineering and MBA in marketing, Dr Sugant started his career in sales and subsequently moved to handling logistics and commercial responsibilities in Wipro, where he spent over 7 years. Subsequent to his stint in Wipro, he went on to become an entrepreneur and launched a start-up in the area of technology training and retail aggregation. Post dot com bust, he moved to Jain University where he went onto lead the MBA program that was then affiliated to VTU. 
 
Prior to joining SDMIMD in 2014, Dr Sugant was with HCL for over 7 years in varied roles in Bangalore and Noida. In HCL, he was instrumental in setting and scaling up different business lines in their education vertical. When he left HCL, he was Business Head at HCL Learning, a Rs.600 million division of HCL Infosystems Ltd. 
 
As a Professor of marketing in SDMIMD, he handles international business, B2B marketing, marketing of services and marketing of high technology products – subjects on which he brings in considerable industry experience. 
 
As part of the faculty exchange programme of SDMIMD, Dr Sugant also teaches at Universidad de Montevideo, Uruguay, South America.
 
For the past two years, he is also leading the placements at the Institute as Chairman – Career Services. During these two years, the institution has reached its pinnacle in placements by achieving 100% placements.
 
Dr Sugant believes in the power of students and is of the firm view that once inspired, they can reach great heights. His avowed mission is to “inspire students to achieve”.

Publications

Edited Books

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Chapters

  1. Sugant R. (2018). Factors and dimensions of service quality of digital learning solutions. Contemporary Research in Management – Vol. VII by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-30-7].
  2. Sugant, R. (2017). A Study on Servitization by Manufacturing Companies in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  3. Sugant, R (2017). ‘Going global – An imperative for growth’. Cases in Management- Vol VI. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-29-1]
  4. Sugant, R. (2016). Can Sygnovate IT Solutions Succeed?. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  5. Sugant, R. (2016). Impact of Outcome Quality Dimension on Service Quality of Digital Learning Solutions in Schools. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  6. Sugant, R (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
International Journals
 
  1. Sugant, R. and Sandhya Anvekar (2016). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business and Economics Research (RIBER), ISSN: 2304-1013 (Online); 2304-1269 (CDROM), Vol.5 (1), pp. 152–167.
  2. Sugant, R. & Sandhya Anvekar (2015). 'E-Learning Service Quality: A Review of Frameworks'. Asian Journal of Research in Business Economics & Management, Vol.5 (4), pp 33-38, April 2015, ISSN:2249 – 7307 (online), 2250-1673(print)
  3. Sugant, R. & Sandhya Anvekar (2016). impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. Review of Integrative Business & Economic Research, Vol.5 (1), January 2016, pp 152-167,  ISSN: 2304-1013 (Online)
National Journals
 
  1. Sugant, R. & Srilakshminarayana, G  (2018). “E-learning service quality: Assessment of factors”. SCMS Journal of Indian Management, Vol.15 (1), Jan–March, pp. 110-126. ISSN: 0973- 3167.
  2. Sugant, R & Sandhya Anvekar (2016). ‘Impact of Functional Quality on Service Quality of Digital Learning Solutions’. SRM Management Digest. Vol. 5 (1)  ISSN: 0973‐6905
  3. Sandhya Anvekar & Sugant, R (2014). ‘E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption’. International Journal of Information Systems, Vol. IV (II), Jan-May 2014, ISSN: 2229-5429
  4. Sugant, R (2004). “Giving Wings to 1 Billion Indians – A case study on ‘Air Deccan’, India’s first low cost airline”. Indian Journal of Marketing, Vol.34 (11), November 2004, ISSN 0973-8703
International Conferences
 
  1. Sugant, R and Sandhya Anvekar (2015). Impact of Information Dimension on Service Quality of Digital Learning Solutions in Schools. SIBR 2015 Hong Kong Conference on Inter-disciplinary Business and Economic Research. October 3-4, 2015. 
  2. Sugant, R (2014). A Framework for Measuring Service Quality of E-Learning Services. Third International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Mumbai , December 19-21 .
  3. Sugant, R (2014). “E-Learning and Digital Classroom Solutions in CBSE Schools: A Study of factors that determine the effective knowledge delivery by teachers at secondary level”, presented at the 6th International Conference on “Excellence in Research and Education at Indian Institute of Management, Indore in May.
  4. Sugant, R (2005). “Management Education: Need for Country Specific Approach”, presented at the 6th Association of Universities of Asia Pacific General Conference at Surabaya, Indonesia in September.

National Conferences

  1. Sugant, R. “Rural Marketing – Is it a boon or bane for the Indian marketer” at the “National Seminar on Agri-Business Management” at Indian Institute of Rural Management, Jaipur, November 2003
  2. Sugant, R. “E-Learning and Digital Classroom Solutions in Indian Schools: A Study of types and variables for effective adoption” at the “National Conference on Innovations in IT and Management” at Sinhgad Institute of Management and Computer Applications, Pune on February 21 & 22, 2014