Faculty Publications

Faculty Publications in 2015

2016 2015 2014 2013 2012

Book

  1. Parasuraman N. R. & Others (2015). Management Accounting and Financial Reporting. Delhi: Cengage Learning India Pvt. Ltd., vi, 364+ann. ISBN: 9788131525791.

Edited Books

  1. Parasuraman N. R., Venkatraja B., Jagadeesh R. and Sriram, M. (2015) (Editors). Special issue of Select papers of International Conference on Global Economic Growth and Sustainability, Annamalai International Journal of Business Studies and Research. November, Vol 7, Issue 2. ISSN (print): 0975-749X.
  2. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2015). Cases in Management Vol. IV. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-14-7]
  3. Sengupta, Mousumi & Nilanjan Sengupta [Editors]. (2015). 4th International Conference on Managing Human Resources at the Workplace. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN 978-93-83302-07-9].
  4. Parasuraman N. R. & Venkataraja, B [Editors]. (2015). International Conference on Global Economic Growth and Sustainability. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-12-3].
  5. Suresh, M.R. & Sharma, Govinda N.R. [Editors]. (2015). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-10-9].
  6. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].
  7. Parasuraman, N. R. & Rao, Ullas.[Editors]. (2015). 4th International conference on Emerging Trends in Finance and Accounting. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-09-3].
  8. Sengupta, Nilanjan, and Sengupta, Mousumi [Compilers]. (2015). Contemporary research in management – Vol IV.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-08-6]

Book Chapters

  1. Gupte, Jaideep (2015). A case study on hybrid cellular layouts. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  2. Sriram, M. (2015). Accounting issues for an entreneur. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  3. Jayakrishnan, S. (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  4. Jagadeesh, R. (2015). Application of 7 QC tools to investigate the rejection of lathe beds-case study of a machine tool manufacturing company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  5. Sengupta, Nilanjan & Mousumi Sengupta (2015). ASDA: Aiming to serve better. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  6. Suresh, M.R. (2015). Business leadership through product strategy and challenges Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  7. Gayathri, H. (2015). Case study on pampers. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  8. Todalbagi, Rajendra, Nilanjan Sengupta, Mousui Sengupta (2015). Change management and business excellence at titan. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  9. Sengupta, Mousumi & Nilanjan Sengupta (2015). Defining the luxury retail: the harrods way. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  10. Venkatraja, B. (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  11. Ganapathy, Neetu (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  12. Prasad, S.N. (2015). Junior &  Mid level leadership: tenacious technology solutions. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  13. Sriram, Malathi (2015). MicroGraam- Leveraging cloud for financial inclusion. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  14. Rao, Ullas (2015). Microsoft’s Acquisitiion of Nokia’s mobile business unit.  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  15. Sugant, R. (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  16. Sharma, Govinda, N.R. (2015). Ole, Ole,...  “Ola...”. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  17. Minhaj, Mohamed (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  18. Srilakshminarayana, G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  19. Parasuraman, N.R. (2015). The challenges of an innovative investment portfolio consisting of reliance, Infosys and ultrateh cement. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  20. Parasuraman, N.R. & Janaki Ramudu, P. (2015). Put-Call Parity: An investigation into S & P CNX Nifty Index Options. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]
  21. Jagadeesh, R. (2015). Enhancing the after-sales service quality using the Six-Sigma approach: a case study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  22. Sengupta, Nilanjan & Mousumi, Sengupta (2015). Human capital management – the strategic differentiator for managing employee excellence. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  23. Mousumi, Sengupta & Sengupta, Nilanjan (2015). Gamification: the new mantra for optimizing employee and organizational performance. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  24. Suresh, M.R. (2015). Product management practices in social enterprises – insight for mainstream business enterprises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  25. Sharma, Govinda N.R. (2015). Mandating spending on Corporate Social Responsibility (CSR) through the Company Act, 2013 by the Government of India – a critique. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  26. Neetu Ganapathy. (2015). Reasons for ERP adoption by SME’s – an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  27. Minhaj, Mohammed. (2015). Cloud based business intelligence systems – premise and promises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  28. Rao, Ullas. (2015). An event study approach to capture the wealth effects surrounding the CEO appointment of Infosys Corporation. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  29. Sriram M. (2015). Forecasting short term USD / INR exchange rate – ARMA approach. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  30. Venkataraja, B & Sriram M. (2015). A casual nexus between FDI and economic growth of India: an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].

Book Review

  1. Neetu Ganapathy. (2015). "Why do I need a teacher when I’ve got Google? The Essential guide to the big issues for every 21st century teacher" by Ian Gilbert, SDMIMD Journal of Management, Vol. 4, Issue 1, March 2015. [ISSN (print) 0976-0652 | ISSN (Online) 2320-7906].

International Journals

  1. Venkatraja, B  & Sriram, M. (2015). Vulnerability of China’s Economic Growth to the Export Shocks: An Econometric Evidence. The Asian Economic Review, Vol.57 (4), December, pp.17-34.
  2. Venkataraja, B (2015). Testing the Export-Led Growth Hypothesis for India: An Econometric Analysis. International Affairs and Global Strategy, Vol.37, ISSN 2224-574X (Paper) ISSN 2224-8951 (Online), pp. 74-83.
  3. Venkataraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Review of Research in Emerging Markets and the Global Economy (IRREM) - An Online International Research Journal (ISSN: 2311-3200), Vol.1 (4), pp. 538-556.
  4. Prasad S.N. (2015). Training of Heavy Vehicle Drivers in India: Challenges. Journal of Exclusive Management Science, Vol.4 (9), September, Online ISSN 2277-5684, Print ISSN 2320-866X.
  5. Jagadeesh, R. (2015). Internalizing the Corporate Social Responsibility through strategic operations management. Arabian Journal of Business and Management Review, 5 (4), pp 1-5. doi: 10.4172/2223-5833.1000131, E-ISSN: 2223-5833
  6. Rao, Ullas (2015). Efficient Market Hypothesis (EMH): The Case of India's Foreign Exchange Market. FOCUS: The International Journal of Management Digest, March-September. [ISSN: 0973-9165].
  7. Sriram, M. (2015). Dynamic Linkages between BSE Sensex and Crude Oil Price- An Empirical Study in India. International Journal of Information, Business and Management, Vol.7 (4), pp.28-41.
  8. Sengupta, Nilanjan & Sengupta, Mousumi (2015). Leadership and Organizational Performance: A Conceptual Review. Asian Research Consortium, Vol.5 (7), July, pp. 155-166. [ISSN 2249-7315].
  9. Venkataraja, B (2015). Rise and Fall of the HMT Watches Ltd– A Case Study. International Journal of Social and Economic Research (ISSN: 2249-6270), Vol.5(2), April-June, pp. 151-157.
  10. Jagadeesh, R. (2015). Performance Assessment of Global Supply Chains and Moving Towards Optimization of Efforts and Challenges. International Journal of Recent Advances in Organizational Behavior and Decision Sciences, An Online International Research Journal, ISSN 2311-3197, pp 400-416.
  11. Mousumi, Sengupta & Sengupta, Nilanjan (2015). Role of emotional intelligence for leadership effectiveness: a critical review. South Asian Journal of Socio-political Studies (SAJOSPS), Vol.15 (2), Jan-Jun, pp. 85-88. [ISSN: 0972-4613].
  12. Srilakshminarayana, G. (2015). The Role of Normality on one sample and two sample T-tests. The International Journal of Business & Management (ISSN 2321 –8916), Vol.3 (4) April, pp 66-76.
  13. Rasbagh, Vasudeva and Srilakshminarayana G. (2015). Almost Sure Limit Points of Lightly Trimmed Sums when the Distribution Function Belongs to the Domain of Partial Attraction of A Positive Semi-Stable Law. Probability and Mathematical Statistics, Vol. 35, Fasc. 1, pp 129-142.
  14. Sugant, R. and Sandhya Anvekar. (2015). “E Learning and Service Quality: A review of frameworks”. Asian Journal of Research in Business Economics & Management, Volume 05, Issue 04, April, ISSN: 2250-1673 (print); ISSN: 2249-7307 (on-line), pp 33–38.
  15. S. Jayakrishnan. (2015). E-retailing in India: Opportunities and Challenges. International Journal of Research in Finance and Marketing, Vol. 5, Issue 3, 21-28p. [ISSN 2231-5985].
  16. Parasuraman, N.R. & Rao, Ullas. (2015). An Empirical Examination of the Efficiency of Commodity Markets in India.International Review of Research in Emerging Markets and the Global Economy, Vol. 1, Issue 2,323-335p.[ISSN: 2311-3200]
  17. Vasudeva, R. and Srilakshminarayana, G. (2015): Kiefer's law of the iterated logarithm for r-th upper extreme of a random number of random variables. ProbStatForum, Volume 08, January, Pages 1–18.
  18. Sriram, M. (2015). Co-integration of Nifty and NASDAQ composite- an empirical investigation. International Review of Research in Emerging Markets and the Global Economy, Vol. 1, No.2 (ISSN 2311-3200), p.310-322.
  19. Jagadeesh, R. (2015). Responsible Operations through Materials Conservation – An Overview of Techniques and Trends. International Journal of Information, Business and Management, Vol 7 (2), (ISSN 2076-9202), p. 85-96.

National Journals

  1. Venkataraja, B (2015). A Causality Analysis on the Empirical Nexus between Capital Formation and Economic Growth: Evidence from India. Rajagiri Management Journal, Vol. 9 (1), (ISSN Print:  0971-9968), pp. 25-42.
  2. Sriram, M (2015). Testing the Relationship between Stock Prices of Cross Listed Firms: A Case Study of Standard Chartered PLC. Journal of Contemporary Research in Management, Vol. 10(2), April-June.
  3. Venkatraja B. (2015). Planning Commission is History and Niti Aayog is Mystery. Kisan World, Vol. 42 (4), (Print- ISSN 0971-9229), pp.51-54.
  4. Venkatraja B. (2015). Higher Public Investment is the Catalyst of Growth. Southern Economist, , Vol. 53(22), (Print- ISSN 0038-4046), pp. 45-46.

International Conferences

  1. Sengupta, Mousumi (2015). Green HRM. 4th International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Kolkata, December 18-20.
  2. Malathi, Sriram (2015). Comparative Analysis of MOOC platforms. 4th International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Kolkata, December 18-20.
  3. Sengupta, Nilanjan & Mousumi Sengupta. (2015). Social Media Recruiting: Boon or Bane. 4th International Conference on Managing Human Resources at the Workplace. SDM Institute for Management Development, Mysore. December 04-05. [978-93-83302-07-9].
  4. Neetu Ganapathy (2015). Factors that deter SMEs from adopting ERP: an empirical study. International Conference on Business Management and Information Systems, National University of Singapore (NUS), Singapore, November 17-20.
  5. Suresh, M.R. (2015). Strategic Responses of Successful Enterprises - an Analysis across Ownership Forms. Third Middle East Conference on Global Business, Economics, Finance and Banking, SDMIMD and J A Alpha, Dubai, October 16-18.
  6. Parasuraman, N. R. & Rao, Ullas (2015). Do firms’ intrinsically determined Enterprise Values corroborate their corresponding Market-determined Values? Empirical evidence based on SENSEX firms in India. 4th Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Malaysia, August 07-09.
  7. Srilakshminarayana, G (2015). On importance of normality assumption in using a t-test: one sample and two sample cases. International Symposium on Emerging Trends in Social Sciences Research. Chennai, India, 3-5 April.
  8. Venkatraja, B (2015). Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons. International Symposium on Emerging Trends in Social Sciences Research, SDMIMD and J A Alpha, ​Chennai, April 3-5.
  9. Jagadeesh, R. (2015). Performance Assessment and Optimization of Global Supply Chains. International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Thailand​, ​February 20-22. [ISBN: 978-1-941505-22-9]
  10. S. Jayakrishnan, Rekha D Chikhalkar & Chaudhuri, Ranjan. Understanding Private Label purchase in Breakfast cereals and Snacks. International Conference on Trends in Retailing and Branding, FICCI Tamil Nadu and University of Madras.

Faculty Publications in 2012

2016 2015 2014 2013 2012

Editor

  1. Parasuraman, N. R. & Rao, Ullas.[Editors]. (2012). International conference on Emerging Trends in Finance and Accounting. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-81-922146-2-7].
  2. Parasuraman, N.R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2012). Excerpts of select summer internship reports 2012. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  3. Parasuraman, N.R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2012). Excerpts of select summer internship reports 2012. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  4. Sengupta, Mousumi & Nilanjan Sengupta [Editors]. (2012). International Conference on Managing Human Resources at the Workplace. Mysore: SDM Institute for Management Development (SDMIMD). [ISBN: 978-81-922146-4-1].
  5. Sengupta, Nilanjan & Mousumi Sengupta [Compilers]. (2012). Contemporary research in management. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-1-0].
  6. Parasuraman, N.R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2012). Excerpts of select summer internship reports 2012. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  7. Sengupta, Mousumi & Nilanjan Sengupta [Editors]. (2012). International Conference on Managing Human Resources at the Workplace. Mysore: SDM Institute for Management Development (SDMIMD). [ISBN: 978-81-922146-4-1].
  8. Sengupta, Nilanjan & Mousumi Sengupta [Compilers]. (2012). Contemporary research in management Vol.I. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-1-0].
  9. Parasuraman, N. R. & Rao, Ullas. [Editors]. (2012). International conference on Emerging Trends in Finance and Accounting. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-81-922146-2-7].
  10. Parasuraman, N.R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2012). Excerpts of select summer internship reports 2012. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.

Book Chapters

  1. Parasuraman, N.R. (2012). Options Strategies in a volatile market with particular reference to selling volatility, an exploratory study with figures from NIFTY for a quarter. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. [ISBN:978-81-922146-1-0]
  2. Gayathri, H., Dhivya, V. and Bathija, Kushal. (2012). Maggi mania: case study. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-1-0].
  3. Jagadeesh, R. (2012). Quality strategy formulation and development using organizational perspective. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 33-48p. [ISBN: 978-81-922146-1-0].
  4. Sengupta, Mousumi & Sengupta, Nilanjan. (2012). Green HRM: a step-forward towards greener world. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-1-0].
  5. Sengupta, Nilanjan & Sengupta, Mousumi. (2012). Managing employee talent. Contemporary research in management Vol.I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-1-0].
  6. Sengupta, Mousumi & Sengupta, Nilanjan. (2012). Green HRM: a step-forward towards greener world. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-1-0].
  7. Sengupta, Nilanjan & Sengupta, Mousumi. (2012). Managing employee talent. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-1-0].
  8. Sharma, Govinda N.R. (2012). Distributive justice and the ethics of executive compensation. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 21-32p. [ISBN: 978-81-922146-1-0].
  9. Malathi Sriram, Pratik Choksi and Shini Ashok. (2012). An exploratory study of mall management. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 49-76p. [ISBN:978-81-922146-1-0].
  10. Neetu Ganapathy and Raju, J.K. (2012). Implementing enterprise resource planning systems in small and medium enterprises: myths versus reality. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 107-136p. [ISBN: 978-81-922146-1-0].
  11. Prasad, S.N. (2012). Ernest Shackleton leadership: Indian parallels. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 157-170p. [ISBN:978-81-922146-1-0].
  12. Rao, Ullas and Balaji, J. (2012). An evaluation of trends in mergers & acquisitions in international financial scenario during the last two decades. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.171-192p. [ISBN: 978-81-922146-1-0].
  13. Rao, Ullas and Balaji, J. (2012). An evaluation of trends in mergers & acquisitions in international financial scenario during the last two decades. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. 171-192p. [ISBN:978-81-922146-1-0].
  14. Sunil, M.V. and Kumbar, Mallinath. (2012). Technological innovations in libraries for user centric services. Dynamics of librarianship in the knowledge society: festschrift in honour of Prof. Ramesh Babu (Volume 2) edited by: Achim Osswald and et.al. Chennai: University of Madras. 640-649p. [ISBN: 978-93-5050-061-3].

National Journals

  1. Parasuraman, N.R., Janaki Ramudu, P. & Nusrathunnisa. (2012). Does Lintner model of dividend payout hold good? An empirical evidence from BSE SENSEX firms. SDMIMD Journal of Management, Vol. 3, Issue 2, September. 63-76p. [ISSN 0976-0652].
  2. Jagadeesh, R (2012). CSR, Clean and Green Operations - Suppliers’ Code of Conduct Revisited. Journal of Supply Chain Management Systems 1(4), 2012. 30-36p.
  3. Malathi, Sriram and Rao, Ullas. Glowtronics - A Strategic Turnaround. PES Business Review, 2012.

International Journals

  1. Janaki Ramudu, P., Parasuraman, N.R. and Nusrathunnisa. (2012). What Drives Shareholders’ Return? Evidence from Indian Steel Sector. World Journal of Social Sciences, 2(7) November. 09-23p.
  2. Monteiro.Mohan N.J. & Ananthan B.R. (2012). Socail-Economic Factors Influencing Repayment of Loans Granted by Commercial Banks- A Study of Small Scale Industries in Dakshina Kannada and Udupi.International Journal of Exclusive Management Research, Vol. 2, Issue 4, April 81-90p.[ISSN : 2249-8672]
  3. Sengupta, Nilanjan & Sengupta, Mousumi. (2012). Effect of culture on managing brands in India. The International Journal of Knowledge, Culture and Change Management, Vol. 11, Issue. 2. [ISSN: 1447-9524].
  4. Sengupta, Nilanjan., Balaji, J. & Sengupta, Mousumi. (2012). Increasing professional efficacy for mid-career professional: problems and prospects. International Journal of Business Economics and Management Research. Vol. 3, Issue 2, February. [ISSN: 2229-4848].
  5. Sengupta, Mousumi., Sengupta, Nilanjan & Vaishnavi, S. (2012). An empirical study on employees' awareness on strategic aspects of compensation management. Asian Journal of Research in Business Economics and Management, Vol. 2, Issue 12. [ISSN: 2249-7309].
  6. Sengupta, Nilanjan., Sengupta, Mousumi & Vaishnavi, S. (2012). Designing a talent acquisition matrix: consultants’ perspective. Asian Journal of Research in Business Economics and Management, Vol. 3, Issue 3. [ISSN: 2249-7309].
  7. Sengupta, Nilanjan & Sengupta, Mousumi. (2012). Effect of culture on managing brands in India. The International Journal of Knowledge, Culture and Change Management, Vol. 11, Issue. 2. [ISSN: 1447-9524].
  8. Sengupta, Nilanjan., Balaji, J. & Sengupta, Mousumi. (2012). Increasing professional efficacy for mid-career professional: problems and prospects. International Journal of Business Economics and Management Research. Vol. 3, Issue 2, February. [ISSN: 2229-4848].
  9. Sengupta, Mousumi., Sengupta, Nilanjan & Vaishnavi, S. (2012). An empirical study on employees' awareness on strategic aspects of compensation management. Asian Journal of Research in Business Economics and Management, Vol. 2, Issue 12. [ISSN: 2249-7309].
  10. Sengupta, Nilanjan., Sengupta, Mousumi & Vaishnavi, S. (2012). Designing a talent acquisition matrix: consultants’ perspective. Asian Journal of Research in Business Economics and Management, Vol. 3, Issue 3. [ISSN: 2249-7309].
  11. Mahapatra, Mihir K. (2012). Sustainable growth in tourism sector: opportunities and challenges. ASEAN Journal of Hospitality and Tourism, Vol. 11, Issue. 1, June. [ISSN: 1412-2073].
  12. Sengupta, Nilanjan., Balaji, J. & Sengupta, Mousumi. (2012). Increasing professional efficacy for mid-career professional: problems and prospects. International Journal of Business Economics and Management Research. Vol. 3, Issue 2, February. [ISSN: 2229-4848].

National Conference

  1. Vasudeva, R and Srilakshminarayana, G. (2012). Law of the iterated logarithm for extremes and trimmed sums, when the underlying random variables come from two independent populations. National Seminar on Recent developments in statical modeling, Department of Statistics, Shivaji University, Kolhapur. October 12-13.
  2. Sunil, M.V., Harinarayana, N.S., Mallinath Kumbar and Poornima, H.N. (2012). Initiatives in igniting minds: success stories of children libraries. National conference on ‘Reinventing and restructuring of public library system in India’, July 28, 2012. Bangalore: Karnataka State SC/ST Library Professionals Association, Department of Public Libraries and Bangalore University Library.
  3. Sunil, M.V., Deepak Chandrashekar and Harinarayana, N.S. (2012). The status of higher secondary school libraries in Mysore district: a Study. National conference on libraries and development: present and future, June 7 to 9. Shravanabelagola: Karnataka State Library Association (KALA), Bangalore. 

International Conference

  1. Parasuraman, N.R., Janaki Ramudu, P. & Nusrathunnisa. (2012). Does Lintner model of dividend payout hold good? An empirical evidence from BSE SENSEX firms. International conference on emerging trends in finance and accounting, SDM Institute for Management Development (SDMIMD), Mysore. August 3-4. [ISBN: 978-81-922146-2-7].
  2. Sengupta, Nilanjan  &Mousumi Sengupta. (2012). Employee Engagement: Creating the mantra for Employee Motivation and Organizational Success. International Conference on Managing Human Resources at the Workplace. SDM Institute for Management Development, Mysore. December 14-15. [978-81-922146-4-1].
  3. Sengupta, Nilanjan  &Mousumi Sengupta. (2012). Employee Engagement: Creating the mantra for Employee Motivation and Organizational Success. International Conference on Managing Human Resources at the Workplace. SDM Institute for Management Development, Mysore. December 14-15. [978-81-922146-4-1].
  4. Sharma, Govinda N.R. and Kumar, Ashwini. (2012). International Conference on Challenges of Sustainability and Growth in Indian Industry, December 20 & 21, BMS College of Engineering, Bangalore. Growth, Sustainability and Distributive Justice: Role of MSMEs.
  5. Balaji, J. & Charumathi, S. (2012). Gold Exchange Traded Funds and Gold Mutual Funds in India – A Study. International conference on emerging trends in finance and accounting, SDM Institute for Management Development (SDMIMD), Mysore. August 3-4. [ISBN: 978-81-922146-2-7].
  6. Parameshwari, G.,  Balaji, J. &  Ullas, E.G. (2012). Empirical study on Factors influencing on Quality of Work Life of Life Insurance Agents in Mysore Division. International Conference on Managing Human Resources at the Workplace. SDM Institute for Management Development, Mysore. December 14-15. [978-81-922146-4-1].
  7. Rao, Ullas. (2012). An Empirical Investigation of Cross-Border M&A activity of Indian Corporations during the last decade", International Conference on Emerging Management Practices and Perspective in Accounting, Taxation and Finance, January, Ganpath University, Mehsana, Gujarat, India.
  8. Rao, Ullas and Murthy, Suryanarayana M.R. (2012). Wealth Evidence of Indian Acquiring Banks: A Case of Event Studies, 3rd International Conference on Doing Business in India, Bangalore, India.
  9. Sunil, M.V., Harinarayana, N.S. and Kumbar, Mallinath. (2012). Stock verification as a base for effective collection development: a case study of SDMIMD, Mysore. Collection development in the digital environment Edited by: B. Ramesh Babu and et.al. International conference on collection development in the digital environment, June 29 & 30, 2012. Chennai: Madras University Library. 645-650p. 

Other Publications

  1. Sharma, Govinda N.R. (2012). Business Ethics and Corporate Governance By B. N. Ghosh, Tata McGraw Hill Education Pvt. Ltd. [ISBN: 9780071333320].
  2. Sunil, M.V. & Deepak Chandrashekar. (2012). Managing Human Resources at the Workplace.Edited by Sengupta, Mousumi & Nilanjan Sengupta International Conference on Managing Human Resources at the Workplace. Mysore: SDM Institute for Management Development (SDMIMD). [ISBN: 978-81-922146-4-1].
  3. Sunil, M.V. (2012). Emerging trends in finance and accounting Edited by Parasuraman, N.R. and Rao, Ullas. International conference on emerging trends in finance and accounting organized by SDM Institute for Management Development, Mysore during August 3 & 4. [ISBN: 978-81-922146-2-7].

Faculty Publications in 2013

2016 2015 2014 2013 2012

Books 

  1. Parasuraman, N.R. (2013).Financial Management: A Step-by- Step Approach. New Delhi: Cengage Learning, 2013. 1-806.

Editor

  1. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Excerpts of select summer internship reports 2013. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  2. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol. II. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-9-6]
  3. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  4. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Excerpts of select summer internship reports 2013. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  5. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol. II. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-9-6]
  6. Sengupta, Nilanjan, and Sengupta, Mousumi [Compilers]. (2013). Contemporary research in management – vol. II. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-7-2]
  7. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2013). Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4
  8. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Excerpts of select summer internship reports 2013. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD
  9. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol. II. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-9-6]
  10. Sengupta, Nilanjan, and Sengupta, Mousumi [Compilers]. (2013). Contemporary research in management – vol. II. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-7-2]
  11. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2013). Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  12. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Excerpts of select summer internship reports 2013. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD
  13. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol. II. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-9-6]
  14. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2013). Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]

Book Chapter

  1. Parasuraman, N.R. (2013) & Janaki Ramudu. Portfolio protection in the short run- protective puts vs. short futures: exploratory evidence from the Indian stock markets. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  2. Parasuraman, N.R. (2013). Anand’s dilemma- strategic considerations v/s. financial goals. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  3. Parasuraman, N.R. (2013). Safeguarding a portfolio – how far do we go? Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4]
  4. Gayathri H., Abhishek C. Pandurangi & Spoorthi S. Gowda (2013). Samsung smart phones. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  5. Gayathri, H., Raghunandan V. R. & Sowmya B.(2013). A Shoemaker - Who comes to your mind?Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  6. Jagadeesh, R. (2013). How to improve the Supply Chain Management Competency to meet the Global Challenges.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8].
  7. Sengupta, Mousumi & Nilanjan Sengupta (2013). Johnson & Johnson: caring for people, worldwide. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  8. Sengupta, Mousumi & Nilanjan Sengupta (2013). Toyota Motor Corporation: committed to quality, rewarded by smiles. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  9. Sengupta, Mousumi & Nilanjan Sengupta (2013). From being to becoming: Employee empowerment as a tool for strategic Human Resource Management.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  10. Sengupta, Nilanjan & Sengupta, Mousumi. (2013). Effect of Glass Ceiling on Women Managers: Issues and perspectives.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  11. Sengupta, Mousumi & Sengupta, Nilanjan and Raghupathi, Suma (2013). A Case Study on Pizza Hut: Competitors’ Envy, Consumers’ Choice. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  12. Sengupta, Mousumi & Sengupta, Nilanjan and Vaishnavi S. (2013). Connecting lives, anywhere, anytime: a case study on Airtel.  Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  13. Sengupta, Mousumi & Nilanjan Sengupta (2013). Toyota Motor Corporation: committed to quality, rewarded by smiles. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  14. Sengupta, Mousumi & Nilanjan Sengupta (2013). Johnson & Johnson: caring for people, worldwide. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  15. Sengupta, Mousumi & Nilanjan Sengupta (2013). From being to becoming: Employee empowerment as a tool for strategic Human Resource Management.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  16. Sengupta, Nilanjan & Sengupta, Mousumi. (2013). Effect of Glass Ceiling on Women Managers: Issues and perspectives.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  17. Sengupta, Mousumi & Sengupta, Nilanjan and Ragupathi, Suma (2013). A Case Study on Pizza Hut: Competitors’ Envy, Consumers’ Choice. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  18. Sengupta, Mousumi & Sengupta, Nilanjan and Vaishnavi S. (2013). Connecting lives, anywhere, anytime: a case study on Airtel.  Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  19. Monteiro.Mohan. N.J. & Irfan Mohmed (2013). Consumer Attitude towards Green Marketing.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  20. Mahapatra, Mihir. (2013). Understanding recent Trends in Inflation in India. Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  21. Suresh, Maruthi R (2013). Strategic responses of a social business: the case of an urban micro-finance institution. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  22. Suresh, Maruthi R. and Sridhar, M. K. (2013).Innovation in Public Services Delivery: Case Study of Management Development Initiative in Karnataka’s School Education Department.Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  23. Sharma, Govinda N.R. (2013). Narayana health- heart in the right place! Cases in Management Vol.II.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  24. Sharma, Govinda N.R. & Kumar, Ashwini B.J.  (2013). The Nexus between Macromarketing and Distributive Justice – A Study of Small and Medium Enterprises in India. Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  25. Sharma, Govinda N.R. (2013). The “Rise” of the Mahindra Group.Cases in management: Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors].Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  26. Malathi Sriram M. A. (2013). DOVE- using social media for social viral campaign- a case study. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  27. Rao, Ullas & Malathi Sriram (2013).Wipro’s Acquisition of Promax Application Group. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  28. Neetu Ganapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  29. Prasad S.N. (2013). Training Effectiveness and Organisational Development Through Technology: Simulator Based Driver Training and Road Safety.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  30. Prasad, S.N. (2013). Case Study: Labour Unrest at Manesar Plant of Maruti Suzuki in 2012: A Perspective. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.[ISBN:978-81-922146-3-4]
  31. Minhaj, Mohammed (2013). Unlocking success through SEM: a case study of a travel agency. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  32. Minhaj, Mohammed and Hasan, Syed Mamoon (2013). How ODigMa leveraged Social CRM to drive customer satisfaction, retention and advocacy for a leading Telecom Company: A Case Study.Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  33. Rao, Ullas and Balaji, J. (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  34. Ullas Rao & Nadeer Muhammed (2013). Overhead allocation at Aravinda engineering pvt. Ltd. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  35. Rao, Ullas. (2013). Evaluation of an all-equity Portfolio employing the distinctive approaches of Markowitz and Sharpe.Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  36. Rao, Ullas and Balaji, J. (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4].
  37. Rao, Ullas & Malathi Sriram (2013).Wipro’s Acquisition of Promax Application Group. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  38. Joy, Jojo N. (2013).Bollywood’s Rs.100 Crore Club: A Management Perspective.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  39. Seetharam. Abhijith. (2013).Examining Effects of Climate Change Impacts on the Ramsey-Cass-Koopmans Growth Model.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8].
  40. Srilakshminarayana, G. (2013). An employee’s story. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  41. Srilakshminarayana, G. (2013). On Hypotheses Testing: Some Views.Contemporary research in managementby Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  42. Srilakshminarayana, G. (2013). Select Statistically. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN:978-81-922146-3-4]

International Journal 

  1. Parasuraman, N. R. and Janaki Ramudu P. (2013). What does Capital Structure Decision depend on? Evidence from S&P CNX NIFTY and NIFTY JUNIOR Firms. Journal of Accounting, Finance and Economics, Vol.3 (2), December. 23-42 pp.
  2. Jagadeesh Rajashekharaiah and Gershon, Mark. (2013). From Deming to DMAIC’. International Journal of Productivity and Quality Management, 7(4). 475-489 p.
  3. Malathi, Sriram and Sunil, M.V. (2013). Integrating information repositories for knowledge discovery: a B-school perspective. International Journal of Indian Culture and Business Management, Vol. 6, Issue 1. 90-101p.
  4. Srilakshminarayana, G. (2013). On strong large deviation results for lightly trimmed sums and some applications. Statistics and Probability Letters, Vol.83 (2013). 1745-1753p.
  5. Malathi Sriram and Sunil, M.V. (2013) Integrating information repositories for knowledge discovery: a B-school perspective. International Journal on Indian Culture and Business Management, Vol. 6, No. 1, pp.90–101. [ISSN online: 1753-0814]; [ISSN print: 1753-0806].

National Conference

  1. Vasudeva, R. and Srilakshminarayana, G. (2013). On trimmed sums and their behaviour. Presented at the “Eighth Lectures in Probability and Stochastic Processes”, Indian Statistical Institute, Bangalore, December 06-10.
  2. Srilakshminarayana, G. (2013). Chover’s form of the law of the iterated logarithm for r-th maxima over subsequences. Two day Seminar on Probability and Statistics, On the occasion of International Year of Statistics. Department of Studies in Statistics, University of Mysore, November 5-6.
  3. Harinarayana, N.S. and Sunil, M.V. (2013). Teaching library science through case studies. 2nd SoFerence - Social Conference on Failures, Learnings and Success Stories in Library & Information Science, October 19 & 20, 2013, Bangalore: Tata Consultancy Services (TCS) and Karnataka State Library Association (KALA). 
  4. Sunil, M.V. and Rukminamma, P. (2013). Electronic Resources Management in ILS: need unaddressed. UGC Sponsored 2-Day National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries, September 27 & 28, 2013. Mysore: Tereisan College and SDM Institute for Management Development.
  5. Sunil, M.V., Malathi Sriram and Vanishree, M.S. (2013). Web analytic for analyzing library website: an overview. National Conference on Inspiring Library Services, July 12 & 13, 2013. Tumkur: SSIT. 
  6. Sunil, M.V., & Harinarayana, N.S. (2013). Marketing of E-Resources in Academic Environment: Tools and Techniques. National Conference on Information Products and Services in the E-environment, April 27 & 28, 2013. Tirupathi: Department of Library and Information Science, Sri Venkateswara University.

International Conference

  1. Sunil, M.V., Malathi Sriram & Balaji, J. (2013). System Evaluation and User Technology Adoption: An Implementation Study. Tenth AIMS International Conference on Management – Managing services in competitive environment, Association of Indian Management Scholars (AIMS) International and Indian Institute of Management (IIM), Bangalore. January 6-9.
  2. Sunil, M.V., Malathi Sriram & Balaji, J. (2013). System Evaluation and User Technology Adoption: An Implementation Study. Tenth AIMS International Conference on Management – Managing services in competitive environment, Association of Indian Management Scholars (AIMS) International and Indian Institute of Management (IIM), Bangalore. January 6-9.
  3. Mahapatra, Mihir and Sunil, M.V. (2013). Serving the helpless animals: lessons from Pinjrapole Society in Mysore. 4th International Case Conference, September 24 – 26, 2013. Goa: Institute of Management Technology, Nagpur and RSI Case Research Society of India. 
  4. Harinarayana, N.S. and Sunil, M.V. (2013). Developments in Open Source Software for Libraries with Special Reference to OSLIS: A Literature Study. International conference on “Open Access – Scholarly Communication Reincarnated: A Futuristic Approach”, August 19 & 20, 2013. Bangalore: Korea Institute of Science and Technology Information (KISTI), Korea; Department of Library and Information Science, Bangalore University, Bangalore; and, Indian Library Association (ILA), Delhi.  
  5. Sunil, M.V., Malathi Sriram & Balaji, J. (2013). System Evaluation and User Technology Adoption: An Implementation Study.Tenth AIMS International Conference on Management – Managing services in competitive environment. Bangalore: International Association of Indian Management Scholars (AIMS) and Indian Institute of Management - Bangalore (IIM-B). January 6-9.

Faculty Publications in 2014

2016 2015 2014 2013 2012

Editor

  1. Parasuraman, N. R., SenguptaNilanjanSenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Cases in Management Volume III. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-05-5]
  2. Parasuraman, N. R. & RaoUllas. [Editors]. (2014). 3rd International conference on Emerging Trends in Finance and Accounting. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-02-4].
  3. Parasuraman, N. R., SenguptaNilanjanSenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Excerpts of select summer internship reports 2014. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  4. Jagadeesh, R. [Editor] (2014). National Conference on Strategies, Innovations, and Paradigm Shifts in Logistics and Supply Chain Management Proceedings. Mysore, SDMIMD, September 26, 2014.
  5. Jagadeesh, R. [Editor] (2014). SDMIMD Journal of Management. Vol. 5(1), September. ISSN 0976-0652 [Print]; 2320-7906 [Online].
  6. Sengupta, Mousumi & Nilanjan Sengupta [Editors]. (2014). 3rd International Conference on Managing Human Resources at the Workplace. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-01-7].
  7. Parasuraman, N. R., SenguptaNilanjanSenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Cases in Management Volume III. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-05-5]
  8. SenguptaNilanjanParasuraman, N.R.,  SenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Excerpts of select summer internship reports 2014. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  9. Sengupta, Nilanjan, and Sengupta, Mousumi [Compilers]. (2014). Contemporary research in management – Vol III.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9].
  10. Sengupta, Mousumi & Nilanjan Sengupta [Editors]. (2014). 3rd International Conference on Managing Human Resources at the Workplace. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-01-7].
  11. Parasuraman, N. R., SenguptaNilanjanSenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Cases in Management Volume III. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-05-5]
  12. SenguptaNilanjanParasuraman, N.R.,  SenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Excerpts of select summer internship reports 2014. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  13. Sengupta, Nilanjan, and Sengupta, Mousumi [Compilers]. (2014). Contemporary research in management – Vol III.  Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9].
  14. Gayathri, H., Suresh, M.R. & Sharma, Govinda N.R.[Editors]. (2014). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-03-1].
  15. Rao, Ullas. & Parasuraman, N. R. [Editors]. (2014). 3rd International conference on Emerging Trends in Finance and Accounting. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-02-4].
  16. Parasuraman, N. R., SenguptaNilanjanSenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Cases in Management Volume III. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-05-5]
  17. Srilakshminarayana, G. SenguptaMousumi , SenguptaNilanjan, & Parasuraman, N.R.,  [Editors]. (2014). Excerpts of select summer internship reports 2014. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.
  18. Gayathri, H., Suresh, M.R. & Sharma, Govinda N.R. [Editors]. (2014). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-03-1].
  19. Gayathri, H., Suresh, M.R. & Sharma, Govinda N.R.[Editors]. (2014). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-03-1].

Book Chapters

  1. Parasuraman, N.R. & Janaki Ramudu, P. (2014). Price Weighted Vs. Value Weighted Index: A Comparative Analysis and impact on Index Based portfolio Performance. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-81-922146-8-9]
  2. Parasuraman, N.R. (2014). Financial Statement Analysis it is not always open and Shut. Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  3. Jagadeesh, R. (2014).Are Indian Car Buyers Not Serious about Safety? A Case Study of Maruti Suzuki India Limited.Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  4. Jagadeesh, R. (2014). Process Capability Assessment When Multiple Characteristics Exist : A Composite Approach Using Six Sigma Metrics. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9].
  5. Sengupta, Nilanjan and Sengupta, Mousumi (2014). MakeMyTrip Limited: Travel made easy. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  6. Sengupta, Nilanjan and Sengupta, Mousumi (2014). Singapore Airlines: Gliding with people Excellence. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  7. Sengupta, Nilanjan & Mousumi, Sengupta (2014). Employee Development for Business Sucess. Contemporary research in management- Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  8. Sengupta, Nilanjan & Mousumi, Sengupta (2014). Employee Engagement : A HRM Tool for Achieving Organizational Goals. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  9. Sengupta, Nilanjan and Sengupta, Mousumi (2014). MakeMyTrip Limited: Travel made easy. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  10. Sengupta, Nilanjan and Sengupta, Mousumi (2014). Singapore Airlines: Gliding with people Excellence. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  11. Sengupta, Nilanjan & Mousumi, Sengupta (2014). Employee Development for Business Sucess. Contemporary research in management- Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  12. Sengupta, Nilanjan & Mousumi, Sengupta (2014). Employee Engagement : A HRM Tool for Achieving Organizational Goals. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  13. Sharma, Govinda N.R. (2014). Aravind Eye Care System-Compassion in Action.Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  14. Sharma, Govinda N.R. & Kumar, Ashwini B.J.  (2014). Assessing Distributive Justice in Business Contexts: A Methodological ApproachContemporary research in management – Vol. III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  15. Malathi Sriram and Ullas Rao (2014). EMC-Sustaining value from cloud Applications to Shareholders. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  16. Malathi Sriram and Ullas Rao (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  17. Malathi Sriram. (2014). Technology Adoption of QR Codes in the Indian Scenario: An empirical analysis. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].
  18. Minhaj, Mohammed (2014). How to Promote and Monetize “Free” Mobile Apps?Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  19. Minhaj, Mohammed, Kumar, Varun & Sharma, Nancy (2014). An Exploratory Study on Reverse Logistics in E-Commerce and its Impact on Customer Loyalty.Contemporary research in management – Vol. III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].
  20. Rao, Ullas. (2014). EMC-Sustaining value from cloud Applications to Shareholders Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  21. Rao, Ullas and Malathi Sriram (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  22. Rao, Ullas. (2014). Do the Best Performing Mutual Funds in India Lie on Capital Market Line (CML)? An Investigation.Contemporary research in management – Vol. III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].
  23. Srilakshminarayana, G. (2014). What should be the sample size for the study? Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  24. Srilakshminarayana, G. (2014). On Statistical Estimation: Some Views.Contemporary research in management – Vol. III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].
  25. Gayathri.H (2014). Titan Case StudyCases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  26. Prasad S.N. (2014). Training and Work Motivation: Relevance of Technical Training and Evolving Environmental changes Outside the Organization. Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  27. M.R. Suresh and M.R. Sridhar (2014). Foundation for Leadership Development in Public Services (FLADPS) – Identifying core competence, Role Discovery and Scaling up.Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  28. Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd.Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]
  29. Venkatraja B (2014). Business Correspondent (BC) Model for Inclusive Growth: Performance Analysis of SKDRDP.Cases in Management- Vol III by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-93-83302-05-5]

National Journals

  1. Srilakshminarayana, G. and Vasudeva R. (2014). Barndorff-Nielsen’s form of the law of the iterated logarithm for rth moving maxima.Calcutta Statistical Association Bulletin, Vol.66 (261-262), March & June. 
  2. Sriram, M (2014). A Study on Volatility Modelling of BSE Sensex , International Journal of Banking, Risk and Insurance, Volume 2, Issue 1 Jan-June Pp.32-40
  3. Sriram, M & Prem Anand, N (2014). A Study on Causality between Exchange Rate and BSE Sensex, Prerana, Volume 2, Issue 1 Jan-June 2014 Pp.32-40
  4. Venkatraja B. (2014). Pradhan Mantri’s Jan Dhan Yojana- Prospects and Problems. Kisan World. December, p.21-24
  5. Venkatraja B. (2014). BRICS Bank: new hope of Third World Countries. Southern Economist. Vol.53, No.10, September 15, 2014.
  6. Venkatraja B. (2014). Towards fiscal prudence: chances and challenges. Southern Economist. Vol.53, No.7, August
  7. Venkatraja. B (2014) “Rural Sanitation-Still A Challenge”, Kisan World, Vol.41, No.4, April 2014, pp44-45.
  8. Venkatraja.B (2014) “State Budget: Boost to Education”, Southern Economist, Vol.52, No.22, March 2014, pp 34.
  9. Venkatraja.B (2014) “Fiscal Consolidation: Is An Illusion?”, Southern Economist, Vol.52, No.22, March 2014, pp 44.

International Journals

  1. Sriram, M & Venkatraja, B (2014). Modeling and Forecasting GDP of India-ARIMA Model. Asian Journal of Development Matters, Vol. 8(2), December (0973-9629), p. 38-49.
  2. Venkatraja, B (2014). Does Keynesian Model of Aggregate Demand Determining GDP hold Relevance? Indian Experience. International Journal of Social and Economic Research, Vol. 4(4), December. (ISSN: 2249-6270)
  3. Venkatraja, B. & Indira, M (2014). Do NGOs Impact Rural Development? An Empirical Assessment. Asian Economic Review, Vol. 56(4), December. (ISSN: 0004-4555).
  4. Jagadeesh, R. (2014). Training and Learning about Quality Management by 'Laqtaaq" – An Innovative Method. International Journal of Research in Organizational Behavior and Human Resource Management, Vol. 2, No. 4, 2014 (ISSN 2320-8724), p. 270-286.
  5. Parasuraman, N. R. and Janaki Ramudu, P. (2014). Do futures outperform Puts? Evidence from S&P Nifty index futures and options. International Review of Research in Emerging Markets and the Global Economy (IRREM). Vol.1(5), (ISSN: 2311-3200), p217-235.
  6. Parasuraman, N.R. & Ullas Rao (2014). Are smaller private sector commercial banks in India a likely target for takeover? An exploratory investigation. Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB). Vol.3(6). (ISSN: 2306-367X). p.1310-1323
  7. Jagadeesh, R. (2014). Quality Leaders- Learning from the Deming Prize Winners in India. International Journal for Quality Research, Vol. 8(3). September 2014. [ISSN: 1800-6450].
  8. Jagadeesh, R. (2014). Emphasis on Human Resource Management in Quality Improvement – A Case Study of Quality Awards’ Criteria.International Journal of Economics, Commerce and Management, Vol. 2(1). [ISSN 2348 0386].
  9. Sengupta, Nilanjan & Sengupta, Mousumi (2014). Omni-Channel Retailing: Enriching Buyers’ Experience. Asian Journal of Research in Marketing. Vol.4 (6), December. (ISSN: 2277-6621). P.214-222.
  10. Sengupta, Nilanjan & Sengupta, Mousumi (2014). Managing People the Smart Way: Harnessing the Power of Technology and Tools. Radix International Journal of Economics & Business Management. Vol. 3 (11), November. (ISSN: 2277–1018)
  11. Sengupta, Nilanjan & Sengupta, Mousumi. (2014). Instituting A Formalized HRM System in a SME. Asian Journal of Research in Business Economics & Management, Vol.4, No. 1, January. [ISSN 2249-7307].
  12. Sengupta, Nilanjan & Sengupta, Mousumi (2014). Omni-Channel Retailing: Enriching Buyers’ Experience. Asian Journal of Research in Marketing. Vol.4 (6), December. (ISSN: 2277-6621). P.214-222.
  13. Sengupta, Nilanjan & Sengupta, Mousumi (2014). Managing People the Smart Way: Harnessing the Power of Technology and Tools. Radix International Journal of Economics & Business Management. Vol. 3 (11), November. (ISSN: 2277–1018)
  14. Sengupta, Nilanjan & Sengupta, Mousumi. (2014). Instituting A Formalized HRM System in a SME. Asian Journal of Research in Business Economics & Management, Vol.4, No. 1, January. [ISSN 2249-7307].
  15. Parasuraman, N.R. & Ullas Rao (2014). Are smaller private sector commercial banks in India a likely target for takeover? An exploratory investigation. Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB). Vol.3(6). (ISSN: 2306-367X). p.1310-1323
  16. “E-Learning and Digital Classroom Solutions in Indian Schools – A Study of Types and Variables for Effective Adoption”.  International Journal of Information Systems, January 2014
  17. Venkatraja, B. (2014). Impact of Macroeconomic Variables on Stock Market Performance In India: An Empirical Analysis. International Journal of Business, Quantitative Economics and Applied Management Research.Vol.1(6), November. (ISSN: 2349-5677). p71-85.
  18. Venkatraja, B. & Indira, M (2014). Methodological Issues in Measuring Human Development: an Empirical Analysis. GE-International Journal of Management Research. Vol.2(11), November. (ISSN: 2321-1709). p140-159.

National Conference

  1. Vasudeva, R. and Srilakshminarayana, G. (2014): On Sub-Gaussian and Geometric Sub-Gaussian Laws. Presented at the “Ninth Lectures in Probability and Stochastic Processes”, Indian Statistical Institute, Kolkata. December 12-16.

International Conference

  1. Sugant, R (2014). A Framework for Measuring Service Quality of E-Learning Services.​ Third​ International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, ​Mumbai​, ​December 19-21​.
  2. Parasuraman, N.R. & Rao, Ullas (2014). ​An Empirical Examination of the Efficiency of Commodity Markets in India.​ Third​ International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, ​Mumbai​, ​December 19-21​.
  3. Sriram, M​ (2014). ​Cointegration of Nifty and NASDAQ Composite - An Empirical Investigation.​ Third​ International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, ​Mumbai​, ​December 19-21​.
  4. Parasuraman, N.R. & Ullas Rao (2014). Are smaller private sector commercial banks in India a likely target for takeover in India? An Investigation. International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Chennai, July 11-14, 2014.
  5. Jagadeesh Rajashekharaiah (2014). Benchmarking India’s innovation capabilities using the global innovation index. International Conference on Technology and Business Management (ICTBM 2014), American University, Dubai, March 24-26, 2014.
  6. Govinda Sharma N.R. (2014). Rubanomics-Breaking the Dichotomy between Rural and Urban. International Conference on Dynamics of Rural Transformation in Emerging Economics, Bangalore, Sambhram Institutions, March 27-28, 2014.
  7. Parasuraman, N.R. & Ullas Rao (2014). Are smaller private sector commercial banks in India a likely target for takeover in India? An Investigation. International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Chennai, July 11-14, 2014.
  8. Ullas, Rao. (2014). Efficient Market Hypothesis (EMH): The Case of India's Foreign Exchange Markets. 4th International Conference on Business & Finance, organized by IBS Hyderabad, IFHE, and Spears School of Business, Oklahoma State university, USA, Hyderabad.
  9. E-Learning and Digital Classroom Solutions in CBSE Schools: A Study of factors that determine the effective knowledge delivery by teachers at secondary level”, presented at the 6th International Conference on “Excellence in Research and Education at Indian Institute of Management, Indore in May 2014
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