Guest Lecture 1415

Talk on Market Research for Marketing Strategy

Ms. Saroj Sridhar, Feedback Business Consulting, delivered a special talk on the topic ‘How Marketing Research helps in formulating Marketing Strategy?’ on November 27, 2014 at the Institute Auditorium.

Swayam's invited talk by Alumnus

Mr. Vijay Kumar A.S. alumnus of SDMIMD and independent Investment Advisory & Wealth Management; and, Principle Associate for ING Financial Services, visited the campus upon the invitation by Swayam - the entrepreneurial cell of SDMites on Sunday, November 16, 2014. The invited talk focused on the preparation and presentation of Business Plan (B-Plan). In his talk Mr. Vijay touched upon the intricacies of  a B-Plan and explained its impact on business, taking examples from his experience. Corporate profiling, Investment Life Cycle of a Business, importance of valuation, entrepreneurial approaches & resource requirements, were some of the few other topics covered by speaker​.