Guest Lecture 1415

Talk on PR and Communication in Branding

‘Recent technology advancement and communication technology has made the corporate to rethink about the importance of PR in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new customers’ according to Ms. Sujata Rajpal, Head-Corporate Communication & PR of Software Paradigm International (SPI), Mysore. Mr. Sujata was delivering the talk on the topic PR Attributes and Challenges which highlighted the importance of branding and communication in PR. 

Talk on ‘Quantitative Techniques in Management’

‘Quantitative techniques help decision makers solve many of the business and industrial problems.  In other words, quantitative techniques provide decision makers with systematic and powerful means of analysis of the situation for achieving predetermined goals or for drawing valid conclusions’ thus opined Former Professor of Statistics Prof. Bhat Marakini. Prof. Bhat was invited to address the new batch of PGDM 2014-16 on the topic ‘Quantitative Techniques in Management’ on June 20, 2014.