Guest Lecture 1920

Prerana Alumni Lecture by Mr. Feroze Azeez

On August 12, 2019, a guest talk was organized for Second year students who have taken Finance Specialization of PGDM 2018-20 Batch by Mr. Feroze Azeez, PGDM Alumnus 2003-05 Batch; and, Deputy CEO, Anand Rathi Private Wealth Management, Mumbai, under Prerana Alumni Lecture Series. Mr. Feroze gave insights on the career opportunities in the area of Financial Derivatives and elucidated about the different financial derivatives products available in the current market. 
 
Mr. Feroze called upon the young managers to analyse their strengths and identify a niche for themselves to grow in the present corporate world. Mr. Feroze also stated that it is essential to have a curiosity to learn new things and tap opportunities for a successful career. The session was interactive and interesting with the active participation of the students in the discussion.

Invited talk on ‘Innovation Based Thinking’ by Alumnus

The Prerana Lecture Series 2019 organized invited talk on August 3, 2019, for PGDM 2019-21. The talk demystified “Innovation” and how the same can help position the product in buyer’s mind. In the hyper-competitive markets, Innovation as positioning clarity, provides the much-needed edge that helps organizations compete, acquire and keep customers. Most importantly, customer acquisition drives up revenues and can drive economies. With this background Mr. Rajesh Ballakoor, an alumnus of SDM-IMD from 95-97 batch along with Mr Krish Ramamurthy, an Industry veteran, delivered the invited talk on topic ‘Demystifying Innovation driven Customer Acquisition’. 

Guest talk by Mr. Nagi Rao

Mr. Nagi Rao, Founder, Chairman, Austin, TX; and  Founder, Chairman of EqualizeRCM Services; delivered an invited talk to the PGDM 2018-20 Batch on July 18, 2019, at SDMIMD. 
 
Mr. Nagi Rao spoke on how healthcare management has involved over the years. Mr. Rao stressed on how RCM is used as a corporate-level maintenance strategy to optimize the maintenance program of a company or facility. His highly interesting talk evoked a number of questions from the audience and on the whole, the session was highly interesting and instructive.

Invited Talk by Dr. Pradeep A. Rau

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‘Marketing demands good communication skills apart from a good knowledge about global happenings including such topics like GDP, economic indicators, demographics, and social media. Social media is replacing many other forms of communication including the telephone calls’ thus said Dr. Pradeep A. Rau, Professor of Marketing and International Business, The George Washington University, Washington, DC, the USA during the invited talk organized on July 12, 2019. 

 
Dr. Rau emphasized the role of advertisement and brand building to develop customers on an international scale. Raising questions about India’s capabilities, he provided insight into the possible changes in the future including a shift of the world’s trade towards China and India. In his talk, he stressed on the need to improve the manufacturing capabilities in India if India is to be seen as the future’s manufacturing hub. The talk touched upon several aspects of global business and management education. Dr. Rau kept the session interactive by involving the students in question-answer discussion. He also informed the students about the benefits of studying an MBA program and also about the differences between the US and the Indian students. 

Talk by Dr. Thandavamurthy on 'Vedic Healing'

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Dr. Thandavamurthy delivered session on "Vedic Healing" on July 5, 2019, which introduced the new batch of PGDM Program on - how to stay focused, how to stay calm and achieve success, and how to avoid confusion. Dr. Thandavamurthy engaged the students with simple activities which were fun as well allowed learning in a new way. The students participated with full enthusiasm and even laughed heartily as they experienced a different way of learning. The speaker explained how it is possible to get misled due to a mismatch between what we see and how we respond. These learning are helpful to budding managers. Dr. Thandavamurthy also suggested some readings and practices to the students to improve their productivity and efficiency. The session was enjoyed by the students.

Invited talk on Advertisement by Mr. Kishore

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Mr. Kishore Subramanianan, Executive Director, Mullen Lintas, addressed the new Batch of PGDM Program on July 5, 2019. Speaking about advertising and its evolution, Mr. Kishore detailed how religious institutions have been using advertisements since time immemorial. The speaker demonstrated with examples on how the power of advertisements was elucidated in rewriting the traditions. Speaking on the contemporary trends of involving the customers in developing advertisements, Mr. Kishore discussed the Apple and Gopro case. The talk was acknowledged with great appreciations and applause by the apprised and delighted audience.
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