Guest Lecture 2021

Invited talk by Mr Rajanarayanan

Mr N Rajanarayanan, VP, Marketing and Investor Relations, The Federal Bank, was the speaker for the Day 2, August 11, 2020, of the orientation program for the PGDM 2020-2022. Mr Rajanarayanan said, ‘Change is the Only Constant’. To effectively handle constant change, the business needs an effective change management process so that it can meet the changes head on. Further, he said ‘high time for companies to realize the need for innovation which is one of the critical factors for succeeding’.

CEO Speaks on Business Marketing

Mr Chandramouli, CEO, Feedback Insights, was the speaker for the webinar series on the topic ‘Business Marketing’ conducted during July 19 to 25, 2020 for the Marketing Specialization students of PGDM 2019-2021 Batch. Mr. Chandramouli deliberated on business marketing opportunity assessment. The speaker elaborated on how to categorise industry and firms and different ways of sizing up the B2B markets. The series also covered the concept of value chain and cost structure in a business product.

Invited talk by Prof. Sheb True

Prof Sheb True from Kennesaw University, Atlanta was the invited speaker for the webinar series talk on ‘Strategy’ organized during July 20 to 22, 2020, to the PGDM 2019-21 Batch. Prof. Sheb True discussed about strategy as a continuum with adequacy at one end and leadership at the other end. Further he opined that companies need to decide where they should be in strategic continuum considering 3 dimensions of product positioning viz., brand, price, and performance.

Invited talk by Mr. A.G. Vikram

Swayam - the e-Cell of SDMIMD organized invited talk by Mr A.G. Vikram the Doctoral Researcher of SDM RCMS on July 18, 2020. The talk delivered on webinar mode to the SDMites focused on the Start-up environment, definition of Start-ups and issues faced by Start-ups. Mr Vikram also outlined examples of successful but not well-known start-ups in different sectors in Bangalore. Mr. Vikram highlighted pitfalls to be avoided by budding entrepreneurs and aspects that venture capitalists would investigate while examining proposals for funding. It was an interactive session with a quiz for the participants. 

Invited talk by Prof. Jorge

Prof. Jorge Arturo Leon y Velez Avelar from University of Panamericana, Mexico, was the invited speaker to address the Finance Specialization students of PGDM 2019-21 Batch. Prof. Jorge delivered the webinar on the topic ‘Cost of Capital’ discussing on how to estimate the cost of capital of a company's specific division. The case discussion centred around a star hotel which had divisions such as restaurant, lodging, event Management etc., involved the student participants. The webinar series was organized during July 7 to 10, 2020. 
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