SDM RCMS

Marketing Conferences

Title : International Conference on Marketing in Turbulent Times: Challenges and Opportunities
Editors : Dr. N.R. Parasuraman & Dr. S Saibaba
ISBN : 978-93-83302-53-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : January 2022
Publication Summary : This publication consists of articles presented at the International Conference on Marketing in Turbulent Times: Challenges and Opportunities held on January 27, 2022 on the conference themes.
Title : International Conference on Marketing
Editors : Prof. Jayakrishnan S , Prof. R Sugant & Dr. M.R. Suresh 
ISBN : 978-93-83302-25-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2017
Publication Summary : This publication consists of articles presented at the International Conference on Marketing held on October 26-27, 2017 on the conference themes.
Title : Second Annual Conference on Emerging Trends in Marketing
Editors : Dr. H. Gayathri, Prof. Jayakrishnan S , Prof. R Sugant & Dr. M.R. Suresh 
ISBN : 978-93-83302-17-8
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2016
Publication Summary : This publication consists of articles presented at the Second Annual Conference on Emerging Trends in Marketing held on October 28, 2016 on the conference themes.
Title : National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends
Editors : Dr. M.R Suresh, Prof. Sugant & Prof. Jayakrishnan S
ISBN : 978-93-83302-13-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2015
Publication Summary : This publication consists of articles presented at the National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trend held on October 30, 2015 on the conference themes.

Contemporary Research in Management : Volume I

Title : Contemporary Research in Management: A Special Compilation of Faculty Research
Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-81-922146-1-0 (ISBN 13)
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Excerpts of select Summer Internship Reports 2011

Title : Excerpts of select Summer Internship Reports 2011
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2011
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

Excerpts of select Summer Internship Reports 2012

Title : Excerpts of select Summer Internship Reports 2012
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Parasuraman, N.R. & Ankith Sonthalia. (2012). Market Research for new product launch (Storage containers). Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

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H. Gayathri & Ashutosh Prasad Sharma. (2012). Building and Equity Portfolio Using Mutual Funds. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

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R. Jagadeesh & Indra Swetabh Mani (2012). Analysis of Sales and Distribution and Business Viability of Stockists of Branded Salt. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

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Mousumi Sengupta & Manu Govind.S. (2012). Optimizing the Transportation Model to Reduce Cost. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

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Mousumi Sengupta & Nikita Ajwani. (2012). Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Salini Penaka. (2012). A Study of Engagement Factors in Embedded Industry with Specific Reference to Tier-1 Service Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Nilanjan Sengupta & Pranitha Shetty. (2012). Analysis and Business Development of DMS Technologies Pvt.Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Nilanjan Sengupta & Rameez P.N. (2012). Competitive Analysis of Wep as a Brand and Analysing its Market Presence. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Malathi Sriram & Vijeth Anburmath. (2012). Marketing Survey and Critical Analysis of Bajaj Auto (Three-Wheeler) In the out-City Region of Udupi. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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N.R. Govinda Sharma & Binti Kumar Jha. (2012). An Assessment of the Market in the ‘’ MENA ‘’ Region for Large Diameter Steel Pipes Market Entry and Focus Strategy. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Abhijith Seetharam & Chenna Avinash. (2012). Examining Financial Feasibility of a Power Plant from a Project Financing Perspective. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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N.R. Govinda Sharma & Deepak Semwal. (2012). Analysis of the reasons for a mutual fund to get promoted and recommended by the distributors. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Abhijith Seetharam & Divya Mendiratta, Deepak Todi. (2012). Impact of QE and US Dollar Index and COMEX-Gold: a Statistical Interpretation. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mihir K Mahapatra & Jacob Thomas. (2012). Impact of Online Learning Tool on Performance of the Recruits: Insights from a Leading IT Company in India. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mihir K Mahapatra & Rajyalakshmi Gunda. (2012). Role of Information Technology in Enhancing Customer Reach in IDBI Federal Life Insurance Company Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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M.R. Suresh & Natansh Sharma. (2012).Technology Adoption Survey in Health Care Industry. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 
 
Neetu Ganapathy & Sagar Chimurkar. (2012). A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Sree Gowri. (2012).The Study and Design of Marketing and Sales Process of a Young Consulting Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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J Balaji & Arun Shan. (2012).Promotion of Voluntary Blood Donation in the State of Kerala and Study on related Campaigns and Operations undertaken by HLFPPT. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N. Prasad & Divya Laxmi S. (2012). Market Research on Social Media Monitor Tools. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Jojo Joy & Kaustabh Sinha. (2012). Increasing Sales in B2B Segment: A Study on MINT Daily. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Rakhi Ladder. (2012). Market Survey Analysis and Business Development of DMS Technologies. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G & Rishi Kumar Gandhi. (2012). Analysis of three eras of U.S stock Market and Equity analysis of Indian automobile industry.Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Vasanth Raj. (2012).Market Study on Stainless Steel Cookware. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Excerpts of select Summer Internship Reports 2013

Title : Excerpts of select Summer Internship Reports 2013
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2013
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Mousumi Sengupta  & Varsha Sengupta. (2013).Analysis and Reporting of Learning and Development at Jublant Life Sciences Limited, Nanjangud, for the Financial Year 2012-2013. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Ruchit Shah. (2013).Business Development and Marketing at Orange Kitchen Gallery. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad &Venkata Sai Krishna M. (2013). Business Process Monitoring With Cycle Time Optimization and Staff Intensification Scheduling at Standard Chartered-Scope International Pvt Ltd. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
 
Mohan Monteiro & Varun Kumar. (2013). Customer and Channel Perception of Brand “Wep”. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta &Suprotim Gangully. (2013). Customer’s Perception on Automotive Spare Parts at XYZ Limited, Kolkata. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Balaji & Akilan P. (2013).Digital Marketing and Assessment of HR Practices. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Nandini Sudheer. (2013). Effectiveness of Recruitment and Selection at L & T Info Tech. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Deepti N. (2013). Enhancing Women Safety in a Renowned IT/BPO Company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Sandeep Haneefa. (2013). Importance of Implementing Quality and Safety Standards-Case Study of a Lubricants Manufacturing company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Mallikarjun Hallikeri Math. (2013). Improvement of SCM in a Branded Eyewear Industry Using Theory of constraints. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Kavitha P. (2013). Operational Target Setting for Middle Managers and Training and Development at KYT Private Limited. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Dheeraj Shetty. (2013). Optimization of Spares for Wind Turbine Blade Manufacturing. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Vimal S. (2013). Portfolio Management of CNX Midcap Index Companies at Sharekhan Securities LTD. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Ashish Jain. (2013). Procure-to-Pay. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Kushal Parwani. (2013). Reduction of Turnaround Time for Outbound Logistics (Finished Goods only) in a Food Processing Industry. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N Jojo Joy & Mohita Kaushik.  (2013). Reebok: Brand Development and Sales Promotion Activities for Reebok IPL (Royal Challengers Bangalore) Campaign in Bangalore. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Srivatsa K. (2013).  Report on Measures Required for Providing Better Sanitation in Karnataka. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Samhitha Shetty A..  (2013).Role Clarification Exercise for Tata Motors Ltd., Dharwad. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Abhishek C Panduranga. (2013). Rural BPO’s: An Indian Perspective. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohan Monteiro N.J & Vinay Prakash.  (2013). Study of Compatible Toners Market: A Competitor Analysis. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Sai Anusha A.  (2013). Study on Employee Welfare and Safety Measures at a Power Generation Plant. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Shilpa S Menon. (2013). Study on Business Opportunities in Innovation Life Cycle Management. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.R. Suresh & Namratha Subramani.  (2013). Study on Organisation Design and Capability Development in the Social Sector with Specific focus on HR practices. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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J. Balaji & Kumar Piyush.  (2013). Study on Passenger Preferences, Operator Behaviour and Market Demand to Find the Feasibility of Expanding Ticket Goose.Com in Bihar Region. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Arpita Priyadarshini.  (2013). Study on the Promotional Strategies of IDBI Federal Life Insurance Co Ltd. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Priyanka Vyas. (2013). Study on Training and Development in the Insurance Sector in India. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Arun K.P.  (2013). Study to Understand Customer Satisfaction and Brand Awareness for Products and Services of AK Pvt.Ltd., A Bio-medical Firm. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Ankur Sahni.  (2013). Training and Development in Software Boutique Company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Excerpts of select Summer Internship Reports 2014

Title : Excerpts of select Summer Internship Reports 2014
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2014
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

 

N.R.Govinda Sharma & Jyoti Balasubramaian.(2014).A critical Study of “Campus Program Management” as a Tool for Employer Branding at Schneider Electric, Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R.Suresh & Sanjay Ramamurthy .(2014). A Study on the Effectiveness of the Launch of LPG Retail at Convenience Stores and Understanding the Perception of Retailers and Consumers. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Ashwin Vaidyanathan (2014). A  Study to Understand Customer Satisfaction for a Promotion  Plan at ABC*, Mumbai a Cement  Manufacturing firm. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Moudumi Sengupta  & Archana(2014).A Competency mapping at Toyota Financial services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Subin B Chadran(2014).Competitor Analysis & Distribution Review in Kerala Market. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Titas Debnath (2014).Developing a Franchise Model for Setting-Up a Physical Store. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Varun Sharma (2014). Devising a Framework for Mode of Entry Decision for 1000LOOKZ. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Prayati Baxi (2014).Employee Satisfaction Survey at XYZ Healthcare India Pvt.Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Abhijith Seetharam & Jyothi U(2014).Equity  Research on Maruti Suzuki India Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R.Govinda Sharma & Madhuri Meon (2014).Expansion Strategies for Tanishq in Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Abhijith Seetharam & Apoorva P (2014).Financial Analysis for Up Scalling 24 x 7 Water Supply System in a Tier II City. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Kushal Swain(2014).Incremental Sale Attributed to POSM Elements at Hindustan Coca-Cola Beverages Pvt.Ltd.. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R.Suresh & Nishanth M.S(2014).Market Framing and Opportunity Assessment Industrial Lifting Equipment. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Anand R (2014). Market Research and Analysis to Gauge Product  and Services Performance for Taegu Tec India Private Limited. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Gaurav Shridhar (2014).Measuring the Effectiveness of the training Programs Using the Kirk Patrick Training Evalution Model. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R Jagadeesh & Krishna Kumar, Jinesh C. Jain. (2014). Lead Time Reduction in Transportation of Packaging  Materials and Production Scheduling and Region-Wise Allocation at Nestle India Limited, Nanjangud. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G. & Adnan Hussain. (2014). Role of FDI in Insurance Sector. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G. & Yogesh Bhandari. (2014). Scope of Internet and Mobile  Marketing in Selling Insurance. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Maharnab Bhattacharya. (2014). Streamlining the Inventory Control Measures and Identifying the Surplus Stock to Optimise the Overall Inventory Cost in a PSU. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao. & Abhishek Mohanty. (2014). Working Capital Management at Toyoya Motors Financial Services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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SDM RCMS Other Publications

Title : National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries
Editors : Dr. N. S. Harinarayana, Dr. Sunil M.V. and Smt. P. Rukminamma
Compiled and Designed : Dr. Sunil M.V.
ISBN: 978-93-83302-01-7  
Publisher : Teresian College & SDMIMD
Year : September  2013
Publication Summary : This publication consists of articles presented at the National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries held during September 27 & 28, 2013 on the seminar themes.
Title : Twigging Facets of E-Resources in Libraries
Editors : Dr. N. S. Harinarayana, Dr. Sunil M.V. and Smt. P. Rukminamma
ISBN : 978-93-83302-01-7  
Publisher : Teresian College & SDMIMD
Year : September  2013
Book Summary : Twigging Facets of E-Resources in Libraries is a collection of articles presented at the National Seminar on Emerging Trends in E-Resource Management and Services in College Libraries held during September 27 & 28, 2013 on the seminar themes.

Conference on Corporate Social Responsibility

Title : Conference on Corporate Social Responsibility 2015
Editors : Dr. M.R. Suresh & Prof. N.R. Govinda Sharma
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-10-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2015
Publication Summary : This publication consists of articles presented at the Conference on Corporate Social Responsibility held during November 05 & 06, 2015 on the conference themes.
Title : Conference on Corporate Social Responsibility 2014
Editors : Dr. H. Gayathri, Dr. M.R. Suresh & Prof. N.R. Govinda Sharma
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-03-1
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2014
Publication Summary : This publication consists of articles presented at the Conference on Corporate Social Responsibility held during November 13 & 14, 2014 on the conference themes.
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