Webinar

Webinar on Communicating Effectively in the Virtual World

A webinar session was conducted on the theme “Communicating Effectively in the Virtual World” by Dr. Neetu Ganapathy, Faculty, SDMIMD, Mysore, for the PGDM 2022-2024 Batch. The final onboarding webinar for the new batch discussed the exploration and usage of online platforms to communicate during the pandemic. Dr. Neetu discussed the good & bad usage of virtual platforms and their impact with anecdotes. The session ended with a discussion about do’s and don’ts while communicating on social media platforms such as Facebook and LinkedIn.

Webinar on Dynamic Leadership

The 6th Onboarding Virtual Webinar for the PGDM 2022-2024 was organized on June 17, 2022, on Dynamic leadership for Organizational Excellence. The invited speaker of the webinar Dr. Nilanjan Sengupta, Chairman, AEC, and Professor - OB/HR, SDMIMD, discussed the various leadership types, styles, and leadership effectiveness along with the need for embracing ethical leadership. The webinar witnessed students enthusiastically participating during the session.

Webinar on Marketing and Social Enterprises

A webinar session was conducted on the theme  Marketing and Social Enterprises by Dr M R Suresh for the incoming PGDM students. The session focused on the importance of integrating the Bottom of Pyramid in the market system to make globalisation meaningful. The poor enthusiastically participate in the market as per research studies. In many situations, giving examples, Dr Suresh highlighted that  the Bottom of Pyramid markets became the main business of organisations. A distinction was made between socially responsible businesses and social enterprises. The social enterprise, an emerging form, applies marketing and business principles to achieve social goals. Increasingly sustainability is also getting incorporated in social enterprises. In addition, in the post pandemic era, social and sustainability dimensions are part of brand evaluation by consumers. There are well known brands developed social enterprises in the food and beverage sector. Social  enterprises consciously adopt such practices addressing triple bottomline dimensions. Dr Suresh also indicated opportunities for social enterprises in the startup ecosystem with favourable government policies.

Webinar on 'Stress and its Nature'

An interactive webinar was organized for the PGDM 2022-2024 Batch on the topic 'Stress and its Nature' on June 4, 2022. The resource person for the session Dr. Mousumi Sengupta, Professor - OB/HR, SDMIMD, started the session with a discussion on different viewpoints about stress and its nature. The potential sources of stress, which individuals generally experience at work and in their personal lives, were discussed. Dr. Mousumi highlighted the consequences of stress (both positive and negative) and finally, discussed the individual strategies, such as time management techniques, physical exercise, and meditation.

Webinar on ‘Consumer Insights and its Importance’

‘In a competitive business environment, the survival and growth of any organization depend on how well they understand their customers’ thus said Dr. Jayakrishnan S., Faculty – Marketing, SDMIMD, Mysore, while discussing the concept of consumer insights and the relevance of consumer insights for companies during the Webinar organized for PGDM 2022-2024 Batch on May 27, 2022. Dr. Jayakrishnan shared the methods to gain consumer insight and its applications were also shared with the participants. The interaction between the students and the speaker was interesting. 

Webinar on Role of Data Analytics in Decision Making

The webinar was aimed at exposing incoming PGDM students of Batch 2022-2024 to the importance of data analytics in decision-making. Dr. Sri Lakshminarayana, Faculty – Quantitative Techniques, SDMIMD, Mysore, introduced the components of business analytics and explained how analytics is being used in different domains. During the webinar held on May 13, 2022, the students were sensitized about the avenues for management students in the analytics domain. Dr. Sri Lakshminarayana introduced the process of collecting data, the importance of cleaning of data, selection of the right method for analysis, and failure of models due to violation of assumptions, etc. The webinar concluded with questions from the students.

Webinar on Accounting Essentials for Managers

Dr. M. Sriram, Faculty – Finance, SDMIMD, Mysore, delivered the webinar on ‘Accounting Essentials for Managers’ to the PGDM 2022-2024 Batch on April 29, 2022. The session sensitized the students on the proper understanding of financial statements and the implications for managerial decisions. The emphasis was more on the recent developments in the preparation of financial statements. This was followed by a Q&A session. 
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