Papers are invited from academicians, management practitioners, consultants and research scholars to contribute their write-ups and papers on the following topics –
These sub-themes provide a comprehensive exploration of the many facets of AI-driven marketing, offering attendees a deep dive into the latest trends, challenges, and opportunities in the field.
1.AI and Marketing
- AI-Driven Personalization in Marketing
- Data Analytics and Predictive Marketing
- Augmented Marketing
- AI-Enhanced Customer Experience
- Ethics and Privacy in AI Marketing
- The Future of Consumer Interaction
- Predictive Analytics and Consumer Insights
- Content Creation and Curation
- Marketing Automation and Workflow Optimization
- Immersive Technologies and CX/UX
- SEO and AI
- Digital Advertising Innovations
- AI in B2B Marketing
- Omnichannel Marketing Strategies
- AI in Brand Management
- Emerging Technologies in AI Marketing
- Blockchain and Marketing
- Internet of Things (IoT) in Marketing
- Metaverse Marketing
2. Concurrent Marketing
- Digital Marketing Strategies
- Social Media Marketing
- Customer Experience and Engagement
- Omnichannel Marketing
- Data-Driven Marketing
- Marketing Analytics and Metrics
- Marketing Automation
- Brand Management
- Influencer Marketing
- Transparency and Trust in Marketing
- Consumer Rights and Protection
- Sustainability and Green Marketing
- Consumer Behaviour
- Global Marketing
- Disruptive Marketing Tactics
- Lean Marketing Strategies
- Future of Marketing Careers
- Ethical Marketing Practices
3. Inclusive Marketing
- Diversity, Inclusivity and Equity (DEI) in Marketing
- AI-Driven Innovation and Creativity
- Sustainability and AI in Marketing
- Future Trends in AI Marketing
- Brand Inclusivity
4. Case Studies and Opinion Papers
Note: Above list of thematic areas is not exhaustive one. Related research would also be highly appreciated.