Value driven marketing

Marketing has evolved over the decades with the rapid advancement of technology. Over the years marketing moved from product centric era to human centric era. Marketers need to identify, understand the anxieties and desires of the consumers to fulfil their needs. Consumers in the current millennium are no longer limited to consumption but are getting involved in collaborative value creation. Now companies are actively collaborating with customers and try to figure out their minds and capture market insights. They are not only focusing on creating economic value but also taking efforts to contribute to social progress and development. The Triple Bottom Line Concept is being embraced by a number of firms bringing together – economic value, environmental health and social progress.

Conference Objective

In the current changing market environment, the objective of this two day ‘International Conference on Marketing’ is to provide a platform for the industry, marketing practitioners and academia to share their knowledge and experiences of marketing in the value driven marketing. The conference is expected to be a confluence of marketing minds, where there will be active sharing of best practices and insights how value driven marketing principles can benefit the stakeholders in long run.

Conference Theme

The conference will focus on the contemporary and emerging trends of marketing in a value focused market environment. The conference will have both conceptual and empirical papers in the following areas of marketing:

  • Advertising
  • B2B Marketing
  • Brand Management and Strategy
  • Consumer Behaviour
  • Cause Marketing
  • Event Marketing
  • Green Marketing
  • International Marketing
  • Internet /Digital Marketing
  • Luxury Marketing
  • Marketing Analytics
  • Marketing Communication
  • Marketing Decision Models
  • Marketing Channel Management
  • Pricing Strategies
  • Neuromarketing
  • New Product Development
  • Publicity and Public Relations
  • Retailing
  • Rural Marketing
  • Sales Management
  • Sales Promotion
  • Services Marketing
  • Social Marketing
  • Social Media Marketing
  • Sports Marketing
  • Strategic Marketing
  • Technology Marketing
  • Tourism Marketing

Research paper in any other topic in the domain of Marketing will be considered. Interdisciplinary research papers also will be accepted.