Having trouble viewing the Newsletter? Click here to see it in a web browser.
October 2017 Edition  
Campus News
International Conference on Marketing
‘In the midst of ever-changing digital advances ‘marketing’ of product or services has become more complicated and throws up new opportunities and challenges. The shift from traditional to digital marketing has witnessed more gain and insights about the customers and to understand, reach and helped them to connect with them in a more precise manner. The perfect blend of Customer Relationship Management (CRM) and Digital Marketing can help in managing contacts, leads, opportunities and campaigns’ thus opined B.C. Rao, Managing Director, Kennametal India Ltd, Bangalore, during the keynote delivered at the 2-Day International Marketing Conference organized by SDM Institute for Management Development (SDMIMD), on October 26-27, 2017. Read More>

22nd among Top 100 B-School of ‘Future Orientation’
The Business Today B-School Survey 2017 has placed SDMIMD in 22nd Place among the Top 100 Institutes in the country with ‘Future Orientation’. The institute has been listed for Placements and Selection Process among the Top 100 B-Schools in the Country.

9th among ‘Top B-Schools of Super Excellence’
Competition Success Review (CSR) Magazine has ranked SDMIMD in 9th place among the ‘Top B-School of Super Excellence’ at all India level. The institute has secured 5th Top B-School.

SDMIMD listed in India’s Top B-Schools Ranking

SDMIMD has secured its position as one among the Top 50 B-Schools in India. The B-School survey results released recently by key magazines which publishes B-School survey every year - Business Today, Career 360, Competition Success Review (CSR), The Week, Dalal Street Investment Journal (DSIJ), Education World, Higher Education Review, and, Hindu – Business Line & MBA Universe.

Business Today has identified SDMIMD among the Top B-School of ‘Future Orientation’; CSR has ranked SDMIMD in 9th in top B-Schools of Super Excellence, while The Week has listed SDMIMD among the top private B-School in South Zone. The performance in academic excellence, placement, faculty strength, international orientation, research and publication and exposure to beyond class room learning has made SDMIMD to secure its position among the Top 50 B-Schools in the country.

Prof. Prasad and Prof. Jayakrishnan at BUiD on Faculty Exchange
As a part of the faculty exchange arrangement that SDMIMD has with the British University in Dubai, two of the faculty from SDMIMD – Prof. S Jayakrishnan and Prof. S N Prasad, held sessions in Dubai.

Prof. S. Jayakrishnan, was invited by British University in Dubai (BUiD) to deliver the sessions on Consumer Learning, Persuasion and Marketing strategy, Planning and Business Models to BUiD MBA Students. Prof. Jayakrishnan's visit during October 16-18, 2017, is the part of Student-Faculty exchange program between SDMIMD and BUiD.

'India's group behaviour and team working' was the session delivered by Prof. S.N. Prasad, Professor - Strategy and General Management, at British University in Dubai (BUiD) to the MBA students.

Both the sessions were highly appreciated.
Abhigyaan 2017 - Under Graduate Management Fest
SDMIMD conducted Abhigyaan ’17 the annual fest for undergraduate students. 200+ young graduates from colleges across Karnataka participated in various management events like Best Manager, Marketing, Finance, HR, Entrepreneurship and events like Quiz, Treasure hunt, Street Play etc. The Day 1 culminated with cultural competitions like Singing, Dancing and Fashion show.

This years’ Abhigyaan saw a new addition i.e Sports, where sporting events like Cricket, Football and Badminton where held. At the end of Day 2 the prize distribution ceremony was held and our Director, Dr. N.R. Parasuraman along with the other faculty members distributed the prizes to the winning teams.

SDM Ujire won the overall championship award at Abhigyaan’17

SDMites students committee - Samprati, the event management committee along with the student volunteers of the institute organized Abhigyaan '17
Guests on Campus
Mr Sukumar Rangachari
Managing Director
Ace Components and Electronics Pvt ltd
Mr. B.C Rao
Managing Director
Kennametal India Ltd, Bangalore
Mr.Venguswamy Ramaswamy
Global Head, iON
Tata Consultancy Services
Mr. N. Ravi Shankar
Aim High Consulting
Admission for Post Graduate Diploma in Management (PGDM) 2018-20

2-Year Full-time residential Program approved by AICTE & Accredited Internationally by EFMD & ACBSP.

Admission Process | Apply Online | Admission Prospectus

Quick Contacts:

Ms. Rekha Ganapathy
Admissions officer
Mobile: 9742722906

Prof. Prasad S.N.
Chairperson – Admissions
Mobile: 09741410540

Email: admission@sdmimd.ac.in

Admission Open for One-Year PGPM Program

Post Graduate Programme in Management offered by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) is a rigorous, demanding and relevant programme for the working executives.
The Programme is aimed at working executives and entrepreneurs who are seeking a formal exposure to contemporary managerial tools and techniques by way of in-class interaction.

Last date for applying : 15 December 2017

Quick Contact:
Prof. Malathi Sriram
Chairperson - PGPM Program
Email: pgpmadmission@sdmimd.ac.in

About PGPM | Admission Process

Blended Learning in association with TCS ION
SDMIMD is launching a set of highly relevant management courses as Blended Learning Certificate Program in Management (BLCPM). This involves online learning for the TCS iON platform as well as Pre and Post Workshops to be held at the Institute.

Program Webpage | Program Brochure

Contact Details:
Prof. Malathi Sriram
Chairperson - Management Development Programs
Mobile: (0)9886521063, Email: malathi@sdmimd.ac.in
Post Graduate Diploma in Sports Management

SDMIMD is offering ‘Sports Management Program’ in collaboration with the Centre of Sports and Management Studies (CS & MS). The courses offered under this collaboration are aimed at preparing the young graduates and sports enthusiasts for sports management and business environment.

International Tennis Player Mr. Somdev Devvarman is the Brand Ambassador for this program.

Course offered: Post Graduate Diploma in Sports Management (PGDSM) – 11 Months Duration

Apply Online

For Admissions please contact:
Email: sportscourse@sdmimd.ac.in
Mobile: 9986439832

Upcoming Events
ACBSP Region 10 Conference
November 15-17, 2017
International Symposium 2018 - January 8, 2018
Recent Faculty Publications
Sengupta, Nilanjan & Sengupta, Mousumi (2017). Social Media Recruiting: A Critical Review. South Asian Journal of Socio-Political Studies (SAJOSPS), ISSN 0972-4613, Vol.18 (1), July- December, pp 96-101.
Venkatraja, B. (2017). Addressing the paradox of public expenditure – economic growth nexus: an econometric approach. Economic Thought Journal, ISSN: 0205-1990.
Faculty Outreach Activities
  • Prof. Mohamed Minhaj attended a Master-class on Business Analytics organized by Data Center and Analytics Lab (DCAL), IIM, Bangalore on 14 October 2017.
  • Dr. M. Sriram served as an external examiner and conducted the Research Advisory Committee (RAC) meeting to finalize the course work for Ph D scholars at School of Management, Presidency University, Bengaluru on 24 October 2017.
Recognized By
Accredited By
Accredited By
Accredited By 
A ** Rating By
A ** Rating By
Compiled & Designed by:
Dr. Sunil M.V, Librarian, sunilmv@sdmimd.ac.in
Mr. Rajashekar S
, E-Lib Admin, rajashekar@sdmimd.ac.in
Shri Dharmasthala Manjunatheshwara Institute for Management Development
Site No. 1, Chamundi Hill Road, Siddarthanagar Post, MYSORE - 570 011,Tel. No. +91-821-2429722, 2429161, 2420490, Fax : +91-821-2425557