Campus News

Webinar by Mr. Asif K.A, Our Alumni

Mr Asif K.A., Second Vice-President, Northern Trust; and alumnus of SDMIMD’s PGDM 2007-09 Batch, was the speaker for the Webinar on topic ‘The New Normal - Making Sense in The VUCA World’ scheduled on July 18, 2020. The session covered different component of VUCA (Vision, Understanding, Clarity, Agility) and how Northern Trust has successfully managed with VUCA 2.0. Mr Asif emphasised the importance of “Agility” for organisations & individuals; and, explained the ‘Learning Agility Framework’. 

MDP on Corporate Finance

The 2-Day MDP on 'Corporate Finance - A Primer' was organized on July 17 & 18, 2020, through online mode. The program exposed the participants to the various facets of financing decision and the process of linking financial decisions with maximising shareholders value. Further, the importance of time value of money in corporate financial decisions and the tools used in corporate finance decisions were introduced through a hands-on session. 
 
The faculty resources from the Finance area from the Institute - Dr M. Sriram, Associate Professor and Prof S. Kannadas, Assistant Professor; delivered the sessions. Dr N.R. Parasuraman, Director & Professor, delivered the concluding remarks and gave an overview of the role of Finance in decision-making.   

Webinar on Stress Management

‘Stress Management’ the focused topic in the corporate and academic domain in this pandemic situation. The awareness about the stress, cause, different variants and how to manage it in this difficulty time is a as important as have awareness about COVID-19. Keeping this in mind SDMIMD organized webinar on ‘Stress Management’ to the first-year students of the incoming PGDM 2020-2022 on July 16, 2020 by Dr. Mousumi Sengupta, Professor – OB & HR, SDMIMD. During Q&A session, Dr. Mousumi introduced various aspects of managing stress for enhanced performance. 

Webinar on Marketing of Tech Products

Mr Jaganathan Chelliah, Director – Marketing, Western Digital (India), was the invited speaker for the webinar session on ‘Marketing of Tech Products’ on July 11, 2020 for the PGDM 2019-2021. Mr. Jaganathan spoke about the importance of value mapping - specifically value migration, value disruption, value consolidation and value selling – in the context of marketing of technology products.

MDP on Gaining Consumer Insight for Effective Marketing Strategy

SDM Institute for Management Development (SDMIMD) organised one-day Management Development Program (MDP) on 'Gaining consumer insight for effective marketing strategy' on July 10, 2020. 
 
The Online MDP attracted participants from both industry and institutions. The program covered the importance of consumer insights and its different applications for developing an effective market strategy. 
 
The faculty resource of the program Dr S. Jayakrishnan, Assistant Professor - Marketing, SDMIMD, Mysuru, with some simple research approaches and relevant case studies helped the participants to gain hands-on experience about different methods for gaining consumer insights which will help them to redefine their marketing approach.