Guest lecture on Responsible Business Strategy by Dr. Shilpa Iyanna

A Guest Lecture on Responsible Business Strategy was organized for the first-year students on July 24  & 25, 2023. The talk was delivered by Dr. Shilpa Iyanna, Senior Lecturer in Marketing at New Castle Business School, Northumbria University. The aim of the workshop was to provide the students with insights into the process of brand building.

 

Shilpa Iyanna talked about how brands are built, different methods for building brands, and the significance of brands from a consumer's perspective. In addition, she explored the internal and external factors that influence brand marketing, the importance of culture and cross-cultural considerations, and the challenges associated with brand management. And the various cases pertaining to top brands and their advertising techniques were discussed.