Campus News

Workshop on 'Brands' by Dr Shilpa Iyanna

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A 2-day workshop on Branding and Brand Management was conducted by the Faculty from the University of Abu Dhabi, UAE, Dr Shilpa Iyanna, Associate Professor of Marketing, College of Business.  She made students experience the journey of brand building. The workshop was organized as a part of the faculty exchange program since SDMIMD has a tie-up with the University of Abu Dhabi.

The day-1 covered the topics on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from a consumer perspective. Discussion on internal and external factors that influences the marketing of a brand, importance of culture, cross-culture and challenges faced, were discussed. The day-2 discussed various cases pertaining to top brands and their advertising techniques. 

Foundation Day Lecture 2019

 
At city’s B School SDMIMD, this forenoon, it seemed as if it was the day to experience business of space as virtual reality. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) was celebrating “Foundation Day” and the invited speaker was Space Scientist Dr K Radhakrishnan, Former Chairman of Indian Space Research Organization (ISRO) and Former Chairman, Indian Space Commission. Dr Radhakrishnan, started his talk, recalling memories of his first visit to SDMIMD during 1996 and Dr Veerendra Heggade Dharmadhikari of Shri Kshetra Dharmasthala and President Shri Dharmasthala Manjunatheshwara Educational (SDME) Trust and said only ‘good human beings become leaders’. Further, in his talk, Dr Radhakrishnan gave overview of ISRO’s success journey over 50 years of service to the nation. His talk was truly linked to ISRO’s vision which states “harness space technology for national development while pursuing space science research and planetary exploration”. Read More>

Guest talk by Mr. Nagi Rao

Mr. Nagi Rao, Founder, Chairman, Austin, TX; and  Founder, Chairman of EqualizeRCM Services; delivered an invited talk to the PGDM 2018-20 Batch on July 18, 2019, at SDMIMD. 
 
Mr. Nagi Rao spoke on how healthcare management has involved over the years. Mr. Rao stressed on how RCM is used as a corporate-level maintenance strategy to optimize the maintenance program of a company or facility. His highly interesting talk evoked a number of questions from the audience and on the whole, the session was highly interesting and instructive.

Dharmasthala trip for PGDM 2019-21

As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 13-14, 2019, Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.

Invited Talk by Dr. Pradeep A. Rau

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‘Marketing demands good communication skills apart from a good knowledge about global happenings including such topics like GDP, economic indicators, demographics, and social media. Social media is replacing many other forms of communication including the telephone calls’ thus said Dr. Pradeep A. Rau, Professor of Marketing and International Business, The George Washington University, Washington, DC, the USA during the invited talk organized on July 12, 2019. 

 
Dr. Rau emphasized the role of advertisement and brand building to develop customers on an international scale. Raising questions about India’s capabilities, he provided insight into the possible changes in the future including a shift of the world’s trade towards China and India. In his talk, he stressed on the need to improve the manufacturing capabilities in India if India is to be seen as the future’s manufacturing hub. The talk touched upon several aspects of global business and management education. Dr. Rau kept the session interactive by involving the students in question-answer discussion. He also informed the students about the benefits of studying an MBA program and also about the differences between the US and the Indian students. 

Budget Conclave 2019

 
On 6th July 2019, SDMIMD organized the Budget Conclave 2019 in collaboration with the Confederation of Indian Industry (CII), Mysuru and Ernst & Young (E&Y). 
 
The event commenced with a welcome address and brief note on the program and the budget by the program convenor Dr. M Sriram, Assistant Professor, Finance – SDMIMD, Mysuru. Dr. Sriram opined that the budget is being futuristic in approach, the desired results of the new Budget would be evident only with time. Read More>

Talk by Dr. Thandavamurthy on 'Vedic Healing'

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Dr. Thandavamurthy delivered session on "Vedic Healing" on July 5, 2019, which introduced the new batch of PGDM Program on - how to stay focused, how to stay calm and achieve success, and how to avoid confusion. Dr. Thandavamurthy engaged the students with simple activities which were fun as well allowed learning in a new way. The students participated with full enthusiasm and even laughed heartily as they experienced a different way of learning. The speaker explained how it is possible to get misled due to a mismatch between what we see and how we respond. These learning are helpful to budding managers. Dr. Thandavamurthy also suggested some readings and practices to the students to improve their productivity and efficiency. The session was enjoyed by the students.

Invited talk on Advertisement by Mr. Kishore

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Mr. Kishore Subramanianan, Executive Director, Mullen Lintas, addressed the new Batch of PGDM Program on July 5, 2019. Speaking about advertising and its evolution, Mr. Kishore detailed how religious institutions have been using advertisements since time immemorial. The speaker demonstrated with examples on how the power of advertisements was elucidated in rewriting the traditions. Speaking on the contemporary trends of involving the customers in developing advertisements, Mr. Kishore discussed the Apple and Gopro case. The talk was acknowledged with great appreciations and applause by the apprised and delighted audience.