Campus News

Italy Conference 2015

Milan Marriott Hotel, Milan, Italy witnessed the First European Academic Research Conference on Global Business, Economics, Finance and Social Sciences organized by SDMIMD, Mysuru and J.A. Alpa Business Research & Publishers., during June 30 & July 1-2, 2015 at Milan. Dr. N.R. Parasuraman, Director, SDMIMD delivered a special address on ‘Real Options – A Great Financial Tool with Strategists!’ during the inaugural session of the conference. 
Distinguished invited talks on ‘European Sovereign Debt Crisis - Governance and Recovery: A few thoughts!’ by Dr. Michael Longo of Victoria University, Melbourne and ‘Regaining Economic Momentum through Competitiveness, Technology and Conducive Business Climate: Recent Success Stories!’ by Dr. Elango Rengasamy, The British University in Dubai, Dubai, UAE, were delivered during the paper presentation session. 

Invited Talk by Dr. Pradeep A. Rau

‘Marketing demands good communication skills apart from a good knowledge about the global happenings including such topics like GDP, economic indicators, demographics, and social media. Social media is replacing many other forms of communication including the telephone calls’ thus said Dr. Pradeep A. Rau, Professor of marketing and International Business, The George Washington University, Washington, DC, USA during the invited talk organized on July 3, 2015. 
Dr. Rau emphasized the role of advertisement and brand building to develop customers on an international scale. Raising questions about India’s capabilities, he provided insight to the possible changes in the future including a shift of world’s trade towards China and India. In his talk he stressed on the need to improve the manufacturing capabilities in India if India is to be seen as the future’s manufacturing hub. The talk touched upon several aspects of global business and management education. Dr. Rau kept the session interactive by involving the students in question-answer discussion. He also informed the students about the benefits of studying an MBA program and also about the differences between the US and the Indian students. 

Workshop on ‘How to Publish Your Paper in Journals?’

   
A one day workshop on “How to publish your paper in journals” was conducted on 27th June 2015 at SDM IMD, Mysore and was coordinated by Dr. R. Jagadeesh, along with Dr. M.V. Sunil as resource persons. The objective of the workshop was to provide, insight into the research process and adequate inputs to develop writing skills. With an aim to foster the research interest and promote authoring abilities among the individuals to result in enriching the field of interest, the program was essentially designed to cater to the requirements of research scholars, Ph.D. students, academicians and professionals interested in learning the art and science of research and writing publishable papers. The workshop was well attended with 42 participants from various educational institutions and corporate an from diverse backgrounds, qualification and experience. 
Dr. N. R. Parasuraman who inaugurated the program stressed upon the need to research and publish; and encouraged the participants to develop the art of writing scholarly articles. The workshop had four sessions dealing with developing the content, search and bibliography building using Internet, choosing journals, peer review, handling rejections, and finally concluded with suggestions and tips for successful publishing. 

Repeat Workshop on QDSA

  
Due to the overwhelming response and demand for the 2-Day workshop on ‘Questionnaire Design and Statistical Analysis’ held in May 2015, a repeat workshop was held on June 25 & 26, 2015. The workshop attracted participants across the State and from neighboring States. 
Inaugurating the workshop Dr. N.R. Parasuraman, Director, SDMIMD said ‘researchers should use the technological tools in research and publication activity, this can help them to present the data in a more effective way’. The research should contribute to the development of the area of study and the society at large, he added. 
The resource persons of the workshop Dr. M.R. Suresh, Dr. G. Lakshminarayana and Prof. Minhaj were present. The workshop coordinator Dr. Sunil M.V. delivered the vote of thanks. 

International Yoga Day Celebrated @ SDMIMD

“Food, fear, reproduction are common amongst men and beasts” said Prof Narasimhan, Director, Anantha Research Foundation, Mysore, quoting the Upanishads, “but what differentiates men from beasts is the power of discrimination or viveka.  Yoga is the royal pathway to hone this viveka”.  Prof Narasimhan was addressing the students, the faculty and the invited guests at Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) during the yoga day on 24 June 2015. 
He said, in pursuit of basic instincts, the more positive emotions, such as love, kindness and brotherhood get subdued.  It does not mean to say that pursuit of pleasure is proscribed in scriptures; Vedas do not eulogise giving up this life for the sake of the other.  They call our attention to freedom, which is our very nature.  Taking the example of drinking coffee he said, “I do enjoy coffee but can live without it too!”  How can one “attain” (such a freedom is always ours but forgotten) such a state of mind? Patanjali Yoga Sutra and Bhagavad Gita give us a set of techniques by which one can have control on mind and enjoy life here and here-after.   Yoga, in the sense of eight limbed or ashtanga yoga, elevate man from animal-man to divine-man and help him overcome the fear at the body, nervous, mind and the intellectual levels.  The harmonious interaction of the body, mind, intellect and the spirit is the aim of yoga, he said. (The root form of yoga is yuj, which means, “to join”.)
Dr Jayashree, Professor of Sanskrit and Founder of Ananata Research Foundation began and end the talk in Shruti Parampara by rendering melodiously appropriate Santi mantras.  The scintillating talk was followed by an animated discussion and was preceded by a wonderful demonstration of yoga asanas by the students of SDMIMD.  Dr. N.R. Parasuraman, Director, SDMIMD, Dr. H. Gayathri, Deputy Director, SDMIMD, Prof Govinda Sharma and Prof Lisa Garner Santa were present during the function. 

MDP for Postal Department Inspectors

A 3-Day Management Development Program was conducted by the SDMIMD faculty members Dr. H. Gayathri, Deputy – Director & Professor - Marketing, and Dr. M. R. SureshProfessor - Marketing, for Inspectors of Department of Posts at Postal Training Centre, Mysore (PTC). The participants were drawn from different states across the country. The sessions spread across April and May 2015 covered Making Business Plans, SWOT Analysis, Marketing Strategies, Customer Relationship Management, Market Segmentation and Marketing Research.