Core Faculty

Jayakrishnan S

M.R. Suresh

Research Interest / Consulting Area
Retail Management, Rural Marketing and Neuromarketing

Courses Offered
Sales and Distribution Management, Marketing Management, Retail Management, Services Marketing,
Strategic Marketing, Consumer Behaviour, Business Environment, Digital Marketing

Positions Held / Associated With
Faculty Coordinator: Integrated Management Learning Programme (IMLP) - SCMS School of Technology and Management (SSTM)-Cochin
Assistant Professor- SCMS School of Technology and Management (SSTM) and Bhavans Royal Institute of Management (BRIM), Cochin.
Fellow Student (External) – National Institute of Industrial Engineering (NITIE) - Mumbai 
Senior Research Fellow (NAIP Project) – Central Institute of Fisheries Technology (CIFT
Sales Manager (Rural) ICICI Prudential Life Insurance Ltd

Also teaches/taught at
SCMS School of Technology and Management (SSTM) - Cochin
Bhavans Royal Institute of Management (BRIM), Cochin

Jayakrishnan S, Bsc, PGDM, PGCAM & PR, FPM (NITIE)
Assistant Professor - Marketing
jayakrishnan@sdmimd.ac.in

Mr.Jayakrishnan.S is an Agriculture graduate from Kerala Agricultural University and has a Postgraduate Diploma in Rural Management from Xavier Institute of Management, Bhubaneswar (XIMB). His industry experience is around two years in insurance sector as Sales Manager (Rural) with ICICI Prudential in Bancassurance and Agency channel. He worked with Central Institute of Fisheries Technology (CIFT) in National Agriculture Innovation project as Senior Research Fellow for nearly one year. His academic experience is of four years as Assistant Professor – Marketing area with Bhavans Royal Institute of Management, Cochin and SCMS School of Technology and Management, Cochin India. His interest areas include Retail Management, Rural Marketing and Neuromarketing. 
 
He also has done his Postgraduate certificate programme in Advertising and Public Relations from Mudra Institute of Communications, Ahmedabad (MICA) and Faculty Development Programme (FDP) from Indian Institute of Management-Kozhikode. He completed his  Fellow (Doctoral) Programme in Marketing Management from National Institute of Industrial Engineering (NITIE), Mumbai, on December 2016.

Publications

  1. Presented a paper on Neuromarketing at Marketing conference at SIES, Mumbai (2010).
  2. Published paper titled “Factors Moderating Private Label Purchase”- Jayakrishnan.S, Ranjan Chaudhri, Rekha.D. Chikhalkar (2012): Proceedings of Twelfth Global Conference on Flexible Systems Management, Vienna (Austria) P 1-22.  
  3. Presented a paper on Changing Retail environment in India:  Impact of Government policy on organized and unorganized retail sector at International Seminar on FDI conducted by Kerala University (2013).
  4. Published paper titled “Creating brand identity using human senses” in Asia Pacific Journal of Research  September 2013 and Social Science Research Network (SSRN)(October 2013).
  5. Published paper - FDI in Indian retail: A critical analysis of government policy and future orientation in Social Science Research Network (SSRN) (November 2013).

Edited Book

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].

Book Chapters

  1. Jayakrishnan, S. (2016). Measuring Factors determining Private Label Purchase: An Exploratory Factor Analysis (EFA) Approach. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  2. Jayakrishnan. S (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol. IV. N.R. Parasuraman, Mousumi Sengupta andNilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

International Journals

  1. Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Determinants of private label purchase in food category – role of product, consumer and store factors. International Journal of Management Concepts and Philosophy, 9(2), 93–119.
  2. Jayakrishnan, S., Chikhalkar, R.D. and Chaudhuri, R. (2016). Understanding the role of consumer factors and store factors in private label purchase. International Journal of Business and Management, 11(7), 223-236.
  3. Jayakrishnan, S., Rekha, D. Chikhalkar and Ranjan Chaudhuri (2016). Measuring Factors Determining Private Label Purchase. Asian Journal of Empirical Research, Vol.6 (2), (ISSN: (P): 2306-983X, ISSN (E): 2224-4425), pp. 42-58
  4. Jayakrishnan, S. (2015). E-retailing in India: Opportunities and Challenges. International Journal of Research in Finance and Marketing, Vol. 5, Issue 3, 21-28p. [ISSN 2231-5985].

International Conference

  1. S. Jayakrishnan, Rekha D Chikhalkar & Chaudhuri, Ranjan. Understanding Private Label purchase in Breakfast cereals and Snacks. International Conference on Trends in Retailing and Branding, FICCI Tamil Nadu and University of Madras.

Dr. Radhakrishnan S

Mohan

Research Interest / Consulting Area
Marketing, Brand Management and Advanced Strategic Management 

Courses Offered
Advanced Strategic Management, Brand Management, Integrated Marketing Communication

Positions Held / Associated With
President – India, Gutenberg Networks
President and Head South, Mudra Communications Ltd
Taught at IIM Bangalore, MICA, leading B-Schools and MDP's at IIM-B

Dr. Radhakrishnan S, BE, PGDM, Ph.D
Professor - Marketing
radhakrish80@gmail.com
 

S. Radhakrishnan (Radha) has over 25 years of experience as a result oriented marketing, branding and advertising professional. He has run businesses, established new businesses and consolidated businesses. He was with the Mudra Group for over 20 years and was till recently, President, Gutenberg Networks, DDB Mudra Group offering globally benchmarked communication production solutions and services. [Omnicom Group, NYSE listed]
 
Radha has held leadership positions and strategized for brand business and advertising heading DDB Mudra across 4 offices as President for many years. He has worked across various categories. Brands across categories include Peter England, McDowell’s No.1, Signature Whisky, DSP Black, Henko, Van Huesen, Monsterindia, Compaq, Hercules Cycles, MK Switches, Prestige, Dhara, RmKV and Paragon, amongst others. Many brand campaigns have become case histories and globally awarded.
 
Radha has intimate knowledge of advertising and marketing processes. Contributed on key Global pitches as part of the DDB team. Expertise: With a focus on Marketing & Communications: Business Planning, Brand Planning, Brand Strategy, Marketing Programs and Channels. Brand knowledge domain: Durables, FMCG, Retail, Lifestyle, Technology ie B2B and B2C. He has launched/re-launched brands across categories. He has worked very closely with client management teams/ entrepreneurs to build brands. An ardent advocate of technology adoption; and recognised for business insights.
 
Radha is an alumnus of IIM Bangalore, NIT Trichy and SCSVMV.
 
Research Interest Area: Technology, Business Strategy, Brand Management, Consumer and Social Behaviour in the Digital Age 

Abhijith Seetharam

abhijeeth

Research Interest / Consulting Area
Climate Change Economics; Project Financing, Ecological Economics; Financial Instruments.

Courses Offered
Strategic Financial Management; International Finance; New Financial Instruments; Cost Management

Abhijith Seetharam, PGDM
Assistant Professor - Finance
abhijith@sdmimd.ac.in

Abhijith Seetharam is an Industrial Engineer with a post-graduate degree in Business Management. He also has to his credit Certificates of Excellence in project analysis and financial modeling. He has worked in a various roles ranging from being an Engineer at an “old economy” tyre manufacturing company to working as Project Finance Consultant at an infrastructure development firm to flourishing as a successful Operations Strategist at a large software services company. He is experienced in the areas of project financing, transportation economics, PPP structuring, top-down budget control, and design of strategy-to-operations execution, among others. His intellectual interests are copious and varied and encompass the study of Ecological Economics, Development Economics and Sustainability & Energy Economics, with analytical emphasis on macro-dynamics and trends.

Publications:

Book Chapter

  1. Seetharam. Abhijith.(2013). Examining Effects of Climate Change Impacts on the Ramsey-Cass-Koopmans Growth Model. Contemporary research in management - II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8].

Working Paper

  1. Working paper on Examining Effects of Climate Change Impact on the Ramsey Endogenous Growth Model,  SDMIMD, Mysore

Srilakshminarayana. G


 

Research Interest / Consulting Area
Extreme value theory,
Limit theorems in probability theory,
Quantitative Methods

Courses Offered
Quantitative Techniques,
Operations Research

Positions Held / Associated With
Data and Research officer
Ashodaya Samithi, A sex worker’s organization, Mysore.

Taught at
Bishop Cotton Women’s Christian College, Bangalore

Dr. Srilakshminarayana. G. , M.Sc., Ph.D.
Assistant Professor - Quantitative Methods
lakshminarayana@sdmimd.ac.in

Prof. Srilakshminarayana has three years of teaching experience in academics. Gold medalist in Master Program and has fellowship recognition from University of Mysore and University Grants Commission (UGC) during his Doctoral Program. His doctoral dissertation work Some Asymptotic Results for Functions of Random Variables with Applications has earned recognition for practical adaptation in various statistical applications. His research interests include Extreme Value Theory, Renewal Theory, Signal Processing, and Application of Statistical Models. Before joining SDMIMD, he was associated with NGO ‘Ashodaya Samithi’ as Data and Research Officer and associated as teaching with Bishop Cotton Women's Christian College, Bangalore.

He has got two publications in national journals and one in e-journal. He attended national and international conferences and presented papers. He participated in US Nair Young Statistician competition, held at Andhra University, and presented a paper.

Publications:

Edited Books

  1. Jagadeesh, R., Srilakshminarayana, G., Todalbagi, Rajendra & Dhurkari, Ram Kumar [Editors] (2017). National Conference on Operations Management, Analytics & Statistical Methods Proceedings. Mysore, SDMIMD. [ISBN: 978-93-83302-20-8].
  2. Parasuraman, N.R., Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors].  Cases in Management – Vol. V. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  3. Jagadeesh, R., Todalbagi, Rajendra & Srilakshminarayana, G. [Editors] (2016). International Conference on Operations Management and Research (ICOMAR 2016)  Proceedings. Mysore, SDMIMD. [ISBN: 978-93-83302-11-6].
  4. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2015). Cases in Management Vol. IV. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-14-7]
  5. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2014). Cases in Management Vol. III. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  6. Parasuraman, N. R., SenguptaNilanjanSenguptaMousumi & Srilakshminarayana, G. [Editors]. (2014). Excerpts of select summer internship reports 2014. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD
  7. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Cases in Management Vol. II. Mysore: Shri DharmasthalaManjunatheshwaraResearch Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-9-6]
  8. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2013). Excerpts of select summer internship reports 2013. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD
  9. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G.[Editors].  (2013). Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]
  10. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2012). Excerpts of select summer internship reports 2012. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD
  11. Parasuraman, N. R., Sengupta, Nilanjan, Sengupta, Mousumi & Srilakshminarayana, G. [Editors]. (2011). Excerpts of select summer internship reports 2011. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD

Book Chapters

  1. Srilakshminarayana, G. (2017). On Usage of WhatsApp by the Students in Mysore. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  2. Srilakshminarayana, G. (2016). I want to analyse the stock market data and understand the statistical methods. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  3. Srilakshminarayana, G. (2016). Do Nifty 50 follow a Normal Model- An Empirical Investigation?. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  4. Srilakshminarayana G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  5. Srilakshminarayana, G. (2014). What should be the sample size for the study? Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  6. Srilakshminarayana, G. (2014). On Statistical Estimation : Some Views. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  7. Srilakshminarayana, G. (2013). An employee’s story. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  8. Srilakshminarayana, G. (2013). On Hypotheses Testing: Some Views. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8]
  9. Srilakshminarayana, G. (2013). Select Statistically. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN:978-81-922146-3-4]

International Journals

  1. Srilakshminarayana, G. (2015). The Role of Normality on one sample and two sample T-tests. The International Journal of Business & Management (ISSN 2321 –8916), Vol.3 (4) April, pp 66-76.
  2. Rasbagh, Vasudeva and Srilakshminarayana G. (2015). Almost Sure Limit Points of Lightly Trimmed Sums when the Distribution Function Belongs to the Domain of Partial Attraction of A Positive Semi-Stable Law. Probability and Mathematical Statistics, Vol. 35, Fasc. 1, pp 129-142.
  3. Vasudeva, R. and Srilakshminarayana, G. (2015): Kiefer's law of the iterated logarithm for r-th upper extreme of a random number of random variables. ProbStat Forum, Volume 08, January, Pages 1–18.
  4. Vasudeva, R. and Srilakshminarayana, G. (2013): On strong large deviation results for lightly trimmed sums and some applications, Statistics and Probability letters, Volume 83, Issue 7, pp. 1745–1753
  5. Vasudeva, R. and Srilakshminarayana, G. (2009). Chover’s form of the law of the iterated logarithm for r-th moving maximaProb-Stat Forum (eJournal), Access source: http://probstat.org.in/PSF-0509.pdf

National Journals

  1. Vasudeva, R. and Srilakshminarayana, G. (2014). Barndorff-Nielsen’s form of the law of the iterated logarithm for rth moving maxima. Calcutta Statistical Association Bulletin, Vol.66 (261-262), March & June. 
  2. Vasudeva, R. and Srilakshminarayana, G. (2009). On Sub-Gaussian distributions and their properties. MyScience.
  3. Vasudeva, R. and Srilakshminarayana, G. (2009). Chover’s form of the law of the iterated logarithm for the trimmed sums when the distribution function is in the domain of partial attraction of a semi stable law. Journal of Indian Statistical Association (JISA).

International Conference 

  1. Srilakshminarayana, G (2015). On importance of normality assumption in using a t-test: one sample and two sample cases. International Symposium on Emerging Trends in Social Sciences Research. Chennai, India, 3-5 April.

National Conference

  1. Vasudeva, R. and Srilakshminarayana, G. (2014): On Sub-Gaussian and Geometric Sub-Gaussian Laws. Presented at the “Ninth Lectures in Probability and Stochastic Processes”, Indian Statistical Institute, Kolkata. December 12-16.
  2. Vasudeva, R. and Srilakshminarayana, G. (2013): On  trimmed sums and their behaviour. Presented at the “Eighth Lectures in Probability and Stochastic Processes”, Indian Statistical Institute, Bangalore. December 06-10.
  3. Vasudeva, R and Srilakshminarayana, G. (2013). Chover’s form of the law of the iterated logarithm for r-th maxima over subsequences. Two day Seminar on Probability and Statistics, On the occasion of International Year of Statistics. Department of Studies in Statistics, University of Mysore, November 5-6.
  4. Vasudeva, R and Srilakshminarayana, G. (2012). Law of the iterated logarithm for extremes and trimmed sums, when the underlying random variables come from two independent populations. National Seminar on Recent developments in statical modeling, Department of Statistics, Shivaji University, Kolhapur. October 12-13.
  5. Vasudeva, R. and Srilakshminarayana, G. (2012). On large deviations inequalities for trimmed sums and law of the iterated logarithm. Three-day Workshop-cum-Seminar on Probability and Statistics, Department of Studies in Statistics, University of Mysore, March 5-7.
  6. Vasudeva, R. and Srilakshminarayana, G. (2011). Almost sure limit points of maximum under bivariate Frechet, Weibull and Gumbel laws. National Conference on Advances in Statistical Theory and Applications, Department of Statistics, Bangalore University, November 16-18.
  7. Vasudeva, R and Srilakshminarayana, G. (2010). Barndorff – Nielson’s law of the iterated logarithm for moving maxima for subsequences in the “US Nair Young Statistician. Indian Society for Probability and Statistics (ISPS), Andhra University, Andhra Pradesh, January 4-8.
  8. Vasudeva, R and Srilaksminarayana, G. (2009). Chover’s form of the law of the iterated logarithm for the trimmed sums when the distribution function is in the domain of partial attraction of a semi stable law. Indian Statistical Institute and Ramanujan Mathematical Society, Bangalore, March.

Mohamed Minhaj

Mohamed Minhaj

Research Interest / Consulting Area
Web Services and Information Management

Courses Offered
Information Technology for Management
E-Business
Business Intelligence
IT Outsourcing Trends and Strategies
IT Audit and Governance

Also teaches/taught at
St. Philomena's College, Mysore
International School of Information Management (ISiM), University of Mysore, Mysore

Mohamed Minhaj, MCA, M.Phil
Associate Professor - Systems
mminhaj@sdmimd.ac.in

Prof. Minhaj specialises in Web Services and Information Management. He has completed his MCA and M.Phil in Computer Science along with many software courses.He has over 10 years of teaching and consulting experience serving many organisations like APTECH, ECIL, St. Philomena's College, University of Mysore in different capacities.He has done many consulting assignments with Government Departments, Companies and NGOs. He was the lead software consultant for the Indian Educational Digital Library Project undertaken by EDC, which is an international non-profit organisation, head quartered in United States. He is a guest faculty at International School of Information Management (ISIM), Mysore and has also been a resource person for training programs conducted by Kuvempu University, KSOU etc. His other interests include e-Governance and Socially Relevant Projects. Since 2009, he has been coordinating the socially relevant projects undertaken by the students of SDMIMD.

Book Chapters

  1. Minhaj, Mohamed (2017). Clustering Of Conference Papers Using Lda Based Topic Modeling. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  2. Minhaj, Mohamed (2016). Sentiment analytics using RapidMiner. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  3. Minhaj, Mohamed (2016). An exploratory study of near-real time ETL approaches for the design of Agile Business Intelligence Infrastructure. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  4. Minhaj, Mohammed. (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  5. Minhaj, Mohammed. (2015). Cloud based business intelligence systems – premise and promises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  6. Minhaj, Mohammed (2014). How to Promote and Monetize “Free” Mobile Apps? Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  7. Minhaj, Mohammed, Kumar, Varun & Sharma, Nancy (2014). An Exploratory Study on Reverse Logistics in E-Commerce and its Impact on Customer Loyalty. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9]
  8. Minhaj, Mohammed (2013). Unlocking success through SEM: a case study of a travel agency. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  9. Minhaj, Mohammed  and Hasan, Syed Mamoon (2013). How ODigMa leveraged Social CRM to drive customer satisfaction, retention and advocacy for a leading Telecom Company: A Case Study. Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-3-4]
  10. Minhaj, Mohamed. (2004). Introduction to library networking. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 144-145p.
  11. Minhaj, Mohamed. (2004). Internet searching. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 154-157p.
  12. Minhaj, Mohamed. (2004). Scanners. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 158-159p.
  13. Minhaj, Mohamed. (2004). Overview of digital libraries. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 160-161p.
  14. Minhaj, Mohamed. (2004). Greenstone digital library. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 162-167p.
  15. Minhaj, Mohamed. (2004). Building collections usin GLI (Greenstone Librarian Interface). Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 168-173p.
  16. Minhaj, Mohamed. (2004). eMail. Managing school libraries in digital era - course manual Edited by Harinarayana, N.S., Malathi Sriram and Sunil, M.V. New Delhi: KVS-ZIET and Mysore: SDM Institute for Management Development. 174-175p.

International Journal

  1. Gandhi, L. & Minhaj, Mohamed (2017). HR Analytics: A big deal for C-suite in Talent Management. FOCUS International Journal of Management, Vol.12 (2), ISSN: 0973 9165, October 2016-March 2017.

Journals

  1. Malathi Sriram and Minhaj, Mohamed. (2011). E-Governance, The Journey Ahead: E-Lokshahi Project. SDMIMD Journal of Management, 2 (1), March.

International Conference

  1. Malathi, Sriram and Mohamed Minhaj. (2011). Nepalese academy of Management. Changing Perspective of Management : Revisit the existing and explore the novel ideas, Kathmandu, Nepal, March 10–12. Socially Relevant Project @ SDMIMD.

National Conference

  1. Gopal, G.V., Nadeemulla Sheriff and Minhaj, Mohamed. (2011). Regional Institute of Education, Mysore (A constituent unit of the National Council of Educational Research and Training, New Delhi). National seminar on pedagogy for schools, March 2-4. Continuous Curricular Evaluation and Teacher Empowerment using open-source e- Learning platform: a case study of Moodle.
  2. Kumbar, Mallinath., Minhaj, Mohamed and Sunil, M.V. (2010). Department of Library and Information Science, Kuvempu University. UGC sponsored National conference on Content Management in Digital Era: opportunities and challenges, Shimoga, March 12 & 13. Deploying Collaboration in Content Management System (CMS): a case study of Drupal.
  3. Malathi, Sriram and Minhaj, Mohamed. (2009). Rai Business School. RICON 2009- International Conference on Crystal Ball Gazing, New Delhi, August. e-Governance, the journey ahead : e- Lokshahi Project.

Newsletters

  1. Minhaj, Mohamed. (2010). Designing and implementing library website. MyLISA NEWS, Vol 1(6).

Neetu Ganapathy

Neetu Ganapathy Research Interest / Consulting Area
Enterprise Resource Planning Adoption by SMEs, Business Presentations, Interpersonal Communication, Cross-Cultural Managerial Communication, Impact of Social Media on Communication Skills

Courses Offered
Enterprise Resource Planning, Managerial Communication, Presentation Skills
Cross-Cultural Managerial Communication, IT Strategies for Startups

Positions Held / Associated With
Academic Head, Aptech Computer Education, Mysore
Consultant, Softgate Technologies, San Jose, USA

Also teaches/taught at
The Global Management Education Institute, Shanghai University, China
Mahajana First Grade College, Mysore
Aptech Computer Education, Mysore

Dr. Neetu Ganapathy, M.Sc., MDBA & Ph.D
Associate Professor - Systems & Managerial Communication & Chairperson-Summer Internship Program
neetug@sdmimd.ac.in

Dr. Neetu Ganapathy has 18 plus years of experience in academics and industry.  She began her career with Aptech Computer Education, Mysore, where she taught IT and worked in various capacities, including as Group Leader and Academic Head. Soon after, she did a brief stint with Softgate Technologies, San Jose, California, as a consultant on IT projects. Before joining SDM IMD, she taught IT at the Mahajana First Grade College, Mysore. At SDMIMD, she teaches in the areas of Managerial Communication and IT. She is an adjunct faculty at the Global Management Education Institute at Shanghai University in China where she teaches the MBA students a course on Cross-Border Managerial Communication. Last year she was selected by the Shanghai University for the award of ‘Outstanding Teacher’ in recognition for excellence in teaching practices, teaching effectiveness and the ability to inspire students. 
 
Some of her teaching and research interests include Enterprise Resource Planning (ERP) Systems, Business Presentations, Interpersonal Communication, Cross-Cultural Managerial Communication and Resonant Leadership. She is very passionate about the power of effective communication and is an active Toastmaster. She writes a blog on Public Speaking and Communication Skills at www.iwishicouldspeaklikethat.wordpress.com. She has designed and delivered several MDPs and workshops in the areas of Public Speaking, Business Presentation Skills, Interpersonal Communication and ERP for corporates.
 
She has a Doctorate in Business Administration, which was awarded by the Kuvempu University for her work on Enterprise Resource Planning (ERP) Implementation at SMEs. She has presented papers related to her doctoral studies at both National and International conferences including one at the European Conference on Information Management and Evaluation (ECIME) held at the Royal Holloway School of Business at London (http://www.academic-conferences.org/ecime/ecime2008/ecime08-proceedings.htm). Her study on ERP system selection by SMEs won the third prize in the Doctoral Student competition of the AIMS International Conference on Management held at IIM Bangalore in January 2013. (http://www.aims-international.org/aims11/DoctoralPaperCompetition.asp

Publications

Book Chapters

  1. Neetu Ganapathy (2017). A Qualitative Study to Identify the Factors that Influence the Acquisition of Enterprise Resource Planning Systems by Small and Medium Enterprises. Contemporary Research in Management – Vol. VI by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-23-9].
  2. Neetu Ganapathy (2016). Kaveri goes to Poland: navigating a cross-cultural encounter between India and Poland. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  3. Neetu Ganapathy (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  4. Neetu Ganapathy. (2015). Reasons for ERP adoption by SMEs : an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  5. Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  6. NeetuGanapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management - Vol.II. N. R. Parasuraman, NilanjanSengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  7. Ganapathy, N., & Raju, J. (2013). Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study. S. Agrawal & O. Gupta (Eds.) Selected Papers from proceedings of the Tenth AIMS International Conference on Management. (pp. 299-309) AIMS International [978-81-924713-3-4]
  8. Neetu Ganapathy and Raju, J.K. (2012). Implementing enterprise resource planning systems in small and medium enterprises: myths versus reality. Contemporary research in management - Vol I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 107-136p. [ISBN:978-81-922146-1-0].
  9. Neetu Ganapathy, and Raju J.K. (2008). Enterprise Resource Planning implementation in Small and Medium Enterprises: Issues and challenges. A. Bansal, I. C. Gupta & Y Phatak Organizational Transformation through Information Technology. Excel Books [ISBN: 9788174465627]
  10. Ganapathy, N., & Raju, J. (2008). A framework for enterprise resource planning system selection by small and medium enterprises. 2nd European conference on information management and evaluation. R. Dyerson, & G. Harindranath [Editors]. London: Academic Publishing Limited. 193–202p.
  11. Neetu Ganapathy and Raju, J.K. (2006). Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises. S. Agrawal, P. Yadav & O. Gupta (Eds.) Proceedings of the 4th AIMS International Conference on Management. (pp. 796-800) AIMS International.

Book Review

  1. Neetu Ganapathy. (2015). "Why do I need a teacher when I’ve got Google? The Essential guide to the big issues for every 21st century teacher" by Ian Gilbert, SDMIMD Journal of Management, Vol. 4, Issue 1, March 2015. [ISSN (print) 0976-0652 | ISSN (Online) 2320-7906].

International Conference

  1. Neetu Ganapathy. (2015). Factors that deter SMEs from adopting ERP: an empirical study. International Conference on Business Management and Information Systems, National University of Singapore (NUS), Singapore, November 17-20.
  2. Ganapathy, N., & Raju, J. (2013). Tenth AIMS International Conference on Management held from January 5-7, 2013 at IIM Bangalore. Enterprise Resource Planning System Selection by Small and Medium Enterprises: An Empirical Study
  3. Neetu Ganapathy, Chirag Ghiya and Swosti Panda. (2011). International Conference, November 25-27, IMT Nagpur, Hyderabad. Is cloud computing a viable option for SMEs wishing to implement an ERP system?
  4. Neetu Ganapathy and Raju, J.K. (2009). International Conference, January 2 & 3, PESIT, Bangalore. Enterprise Resource Planning system selection by Small and Medium Enterprises: influencing factors.
  5. Neetu Ganapathy and Raju, J.K. (2008). Royal Holloway School of Business, Proceedings of the European Conference on Information Management and Evaluation (ECIME) 08, September, University of London, London. A framework for Enterprise Resource Planning system selection by Small and Medium Enterprises. 193-202.
  6. Neetu Ganapathy and Raju, J.K. (2007). ICFAI Business School (IBS), 5th Association of Indian Management Scholars (AIMS) International Conference on Management Technology and Management: two pillars of success, December, Hyderabad. ERP implementation in SMEs: myths vs. reality.
  7. Neetu Ganapathy. (2006). Indian Institute for Management – Indore (IIM-I), 4th Association of Indian Management Scholars (AIMS) International Conference, December, Indore. Enterprise Resource Planning: a strategy for growth in Small and Medium scale Enterprises.

National Conference

  1. Neetu Ganapathy and Raju, J.K. (2007). Kuvempu University, National Seminar on Management at the Institute for Management Studies, Davanagere, November. ERP: Is it needed by all Small & Medium Enterprises?
  2. Neetu Ganapathy, and Raju J.K. (2007). Prestige Institute for Management and Research (PIMR), Indore, 2nd National conference on information technology, September. Enterprise Resource Planning implementation in Small and Medium Enterprises: issues and challenges.
  3. Neetu Ganapathy. (2005). Prestige Institute of Management and Research (PIMR), Indore, National conference on information technology, September, Indore. E-collaboration helps in achieving a competitive advantage.
  4. Neetu Ganapathy. (2004). National Conference of Indian Colleges Forum (ICF), January, Hyderabad. E-content development and packaging of knowledge. 1-8.

Newspaper (Articles)

  1. Neetu Ganapathy. (2008). Cracking the CAT. The Times of India (Supplement – Mysore Plus) 8 February: 2.

Prof. Prasad S.N.

Research Interest / Consulting Area
Strategic Management, Leadership, Human Resource Management, Performance Management
Production Planning and Control, Strategic Leadership, Automobile/Aeronautical Engineering

Courses Offered
Strategic Management, Leadership ,  Human Resource Management
Performance Management  and Talent Management. 

Positions Held / Associated With
Program In-Charge-Technical Staff Course (Army), DIAT, Pune
Commanded Indian Army Units in High Altitude, Counter Insurgency Areas. Participated in the Kargil
Operations and at the Siachen Glacier sector. Won Chief of Army Staff Medal for technical innovation on Snow Mobiles. 

Aeronautical Engineer - Army Aviation Corps

Also teaches/taught at
Defence institute for Advanced Technology (Deemed University), Pune

Prof. Prasad S.N.BE, ME, PGDM, MDBA
Professor - Strategy & General Management 
Chairperson - PGDM Admissions
Co-ordinator for Institutional accreditations & approvals.
snprasad@sdmimd.ac.in

Lt Col (Retd)Prasad SN has over 20 years experience as an officer in the Indian Armed Forces including 8 years as an aeronautical engineer. After completing BE (Mech) from the University of  Mysore in 1987, he was commissioned as an officer in the Corps of Electronics and Mechanical Engineers (EME) at the Indian Military Academy (IMA, Dehradun)  in 1989. He specialised in Aeronautics and was part of Army Aviation Corps from 1993 to 2001 in various field, high altitude and peace locations across India.  He completed M E (Automobile Engg) from Pune University in 1998. He has published research papers on Leadership, Armour Materials.

He took part in the combat operations at Kargil, J&K in 1999 and in the Counter Insurgency operations at Udhampursector,J&K in 2004. Lt Col Prasad was awarded the Chief of Army Staff’s Commendation medal on 15 Aug 2002 while Commanding an Army unit in the Siachen Glacier Sector for an innovation on Snow Mobiles which resulted in saving of lives, foreign exchange and enhancement of equipment life. He has command experience at Army units in Desert and Counter Insurgency locations.

From 2005-9, as a senior faculty member at DIAT (DU),Pune, he was responsible for the Technical Staff Course of Army and was involved in the conduct, curriculum design and teaching, till he opted for early retirement from active service in 2009. In 2006, he was awarded for Outstanding Academic Performance in PGDM by SIBM, Pune. He has 9 years of teaching experience in HRM, Leadership, Materials Management, Equipment Life Cycle Management, Logistics. He joined SDMIMD as an Assistant Professor in the area of HR, OB and Leadership in 2009.

Besides the academics, he is involved in learning more about Corporate Strategy, Wealth Management, Classical Studies and Leadership Psychology. 

Prof Prasad SN is a trained mentor and evaluator for the USA and European business school accreditation processes and currently is responsible for the Institutional accreditation. 
 
He is responsible for the quality assurance for the institutional processes and is the designated Chief Quality Assurance Officer. 

Publications:

Book Chapters

  1. Prasad S. N. (2016). Space X, the Private Space Launch Business of an Iconic Leader – A Case Study. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].
  2. Prasad S.N. (2015). Junior &  Mid level leadership: tenacious technology solutions. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  3. Prasad S.N. (2014). Training and Work Motivation: Relevance of Technical Training and Evolving Environmental changes Outside the Organization. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  4. Prasad S.N. (2013). Training Effectiveness and Organisational Development Through Technology: Simulator Based Driver Training and Road Safety. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]
  5. Prasad, S.N. (2013). Case Study: Labour Unrest at Manesar Plant of Maruti  Suzuki in 2012: A Perspective. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.[ISBN:978-81-922146-3-4]
  6. Prasad, S.N. (2012). Ernest Shackleton leadership: Indian parallels. Contemporary research in management - Vol I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 157-170p. [ISBN:978-81-922146-1-0].

International Journal

  1. Prasad S.N. (2015). Training of Heavy Vehicle Drivers in India: Challenges. Journal of Exclusive Management Science, Vol.4 (9), September, Online ISSN 2277-5684, Print ISSN 2320-866X.

International Conference

  1. Prasad, S.N. Institute of Management Technology (IMT), 2nd International Conference on Management of Micro, Small and Medium Enterprises (MSMECON - 2011), Nagpur, August 19-20, 2011. Leadership style in transition from small organisation to large organisation: mobility vs stability.