SIP

Excerpts of select Summer Internship Reports 2015

Title : Excerpts of select Summer Internship Reports 2015
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2014

2013

2012

2011

Srilakshminarayana, G. & Gouri Patil (2015). A study of Digital Marketing processes of Digitally Inspired Media. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

M. Sriram ,  & Abhijeet  Kumar (2015). A study of Project  Financing of PPP Based Infrasructure Projects with Special Reference to ‘Translink Infrastructure Consultants Private  Limited’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mousumi Sengupta & Sushmitha  sathyasai (2015). A study on the Status of Employee Retention at Peepal Technology and Management Consulting Pvt Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Neetu Ganapathy & Rijusmita Devi (2015). A study to Explore  Innovation Management Consulting Opportunities at SMEs. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R. Govinda  Sharma  & Ruchi Jain (2015). A study of Assessment of Social Media Marketing in Bangalore City. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Sugant & Akshat Kumar Goel (2015). A study of Assessment of Demand for Home Loan(Secured) in Sonepat, Panipat  and  Agra. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Jagadeesh. & M M Zeeshan Baig (2015). A study of Developing the Process for Customer Acquisition and Improving the Conversion Ratio in a Relocation Service Company(SIP Carried Out At Pikkol, Bangalore). Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

H. Gayathri & Aishwarya Balasubramaneyam (2015). A study of Employer Branding For a Consulting Firm.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

B.  Venkatraja & Ritesh Jaiswal (2015). A study of Equity Research Analysis on LUPIN Ltd.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Ullas Rao & Dronamraju Sirisha (2015). A study of Financial Statements Analysis and Liquidity Estimation at Wiredelta Web Development Pvt. Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R Govinda Sharma & Piyush Kumar (2015). A study of Fundamental Analysis of a Selected Stock in Capital Goods Industry. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Malathi Sriram & Kamal Kishore (2015). A study of Identify Licensing Opportunities through Market and product  Mapping.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Jayakrishnan, S & Sathish Kumar (2015). A study of Marketing Research on Green Technology  in  Projectors. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

M.R Suresh & Rohitaksh Grama  Srinivas (2015). A study of Project on Remarketing.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Nilanjan Sengupata & Sreeraksha  B.N (2015). A study of Recruitment and Selection  Process at Larsen & Toubro (Mysore).  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R. Parasuraman & R. Yadukrishnan (2015). A study of Streamlining of the Back End Credit Approval Process of Individual Lending for Ujjivan.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Sugant & Rao Shwetha K (2015). A study of Study of Consumer and Distributor  Behaviour towards Brand ABC Sweets for “XYZ”. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Prasad S.N & Prateek Jain (2015). A study of Study of the Britannia Bread Categoy and its Current  Positioning  Strategy with the Objective of Revitalizing the Brand ‘Britannia Bread’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana, G & Nisha Yasmin (2015). A study of Study on working Capital Managemnt at a Steel Plant . Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mohamed Minhaj & Bharath Kumar D (2015). A study of Tapping the Business Opportunities Related to Cloud through Strategic Partnerships. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Todalbagi, Rajendra & Swathesh Shetty (2015). A Study on Supply Chain Management at Future Retail Ltd.: Analysis of Shrinkage & Inventory Control. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Excerpts of select Summer Internship Reports 2011

Title : Excerpts of select Summer Internship Reports 2011
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2011
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

Excerpts of select Summer Internship Reports 2012

Title : Excerpts of select Summer Internship Reports 2012
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Parasuraman, N.R. & Ankith Sonthalia. (2012). Market Research for new product launch (Storage containers). Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

Click here to view Full text
H. Gayathri & Ashutosh Prasad Sharma. (2012). Building and Equity Portfolio Using Mutual Funds. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

Click here to view Full text
R. Jagadeesh & Indra Swetabh Mani (2012). Analysis of Sales and Distribution and Business Viability of Stockists of Branded Salt. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

Click here to view Full text
Mousumi Sengupta & Manu Govind.S. (2012). Optimizing the Transportation Model to Reduce Cost. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS

Click here to view Full text
Mousumi Sengupta & Nikita Ajwani. (2012). Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Mousumi Sengupta & Salini Penaka. (2012). A Study of Engagement Factors in Embedded Industry with Specific Reference to Tier-1 Service Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Nilanjan Sengupta & Pranitha Shetty. (2012). Analysis and Business Development of DMS Technologies Pvt.Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Nilanjan Sengupta & Rameez P.N. (2012). Competitive Analysis of Wep as a Brand and Analysing its Market Presence. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Malathi Sriram & Vijeth Anburmath. (2012). Marketing Survey and Critical Analysis of Bajaj Auto (Three-Wheeler) In the out-City Region of Udupi. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
N.R. Govinda Sharma & Binti Kumar Jha. (2012). An Assessment of the Market in the ‘’ MENA ‘’ Region for Large Diameter Steel Pipes Market Entry and Focus Strategy. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Abhijith Seetharam & Chenna Avinash. (2012). Examining Financial Feasibility of a Power Plant from a Project Financing Perspective. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
N.R. Govinda Sharma & Deepak Semwal. (2012). Analysis of the reasons for a mutual fund to get promoted and recommended by the distributors. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Abhijith Seetharam & Divya Mendiratta, Deepak Todi. (2012). Impact of QE and US Dollar Index and COMEX-Gold: a Statistical Interpretation. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Mihir K Mahapatra & Jacob Thomas. (2012). Impact of Online Learning Tool on Performance of the Recruits: Insights from a Leading IT Company in India. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
Mihir K Mahapatra & Rajyalakshmi Gunda. (2012). Role of Information Technology in Enhancing Customer Reach in IDBI Federal Life Insurance Company Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

Click here to view Full text
M.R. Suresh & Natansh Sharma. (2012).Technology Adoption Survey in Health Care Industry. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 
 
Neetu Ganapathy & Sagar Chimurkar. (2012). A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mohamed Minhaj & Sree Gowri. (2012).The Study and Design of Marketing and Sales Process of a Young Consulting Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

J Balaji & Arun Shan. (2012).Promotion of Voluntary Blood Donation in the State of Kerala and Study on related Campaigns and Operations undertaken by HLFPPT. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

S.N. Prasad & Divya Laxmi S. (2012). Market Research on Social Media Monitor Tools. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Jojo Joy & Kaustabh Sinha. (2012). Increasing Sales in B2B Segment: A Study on MINT Daily. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana G.& Rakhi Ladder. (2012). Market Survey Analysis and Business Development of DMS Technologies. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana G & Rishi Kumar Gandhi. (2012). Analysis of three eras of U.S stock Market and Equity analysis of Indian automobile industry.Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Ullas Rao & Vasanth Raj. (2012).Market Study on Stainless Steel Cookware. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Excerpts of select Summer Internship Reports 2013

Title : Excerpts of select Summer Internship Reports 2013
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2013
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Mousumi Sengupta  & Varsha Sengupta. (2013).Analysis and Reporting of Learning and Development at Jublant Life Sciences Limited, Nanjangud, for the Financial Year 2012-2013. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
S.N Prasad & Ruchit Shah. (2013).Business Development and Marketing at Orange Kitchen Gallery. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
S.N Prasad &Venkata Sai Krishna M. (2013). Business Process Monitoring With Cycle Time Optimization and Staff Intensification Scheduling at Standard Chartered-Scope International Pvt Ltd. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
 
Mohan Monteiro & Varun Kumar. (2013). Customer and Channel Perception of Brand “Wep”. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Nilanjan Sengupta &Suprotim Gangully. (2013). Customer’s Perception on Automotive Spare Parts at XYZ Limited, Kolkata. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Balaji & Akilan P. (2013).Digital Marketing and Assessment of HR Practices. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Malathi Sriram & Nandini Sudheer. (2013). Effectiveness of Recruitment and Selection at L & T Info Tech. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Malathi Sriram & Deepti N. (2013). Enhancing Women Safety in a Renowned IT/BPO Company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
R. Jagadeesh & Sandeep Haneefa. (2013). Importance of Implementing Quality and Safety Standards-Case Study of a Lubricants Manufacturing company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
R. Jagadeesh & Mallikarjun Hallikeri Math. (2013). Improvement of SCM in a Branded Eyewear Industry Using Theory of constraints. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Nilanjan Sengupta & Kavitha P. (2013). Operational Target Setting for Middle Managers and Training and Development at KYT Private Limited. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Mohamed Minhaj & Dheeraj Shetty. (2013). Optimization of Spares for Wind Turbine Blade Manufacturing. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
N.R. Parasuraman & Vimal S. (2013). Portfolio Management of CNX Midcap Index Companies at Sharekhan Securities LTD. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Ullas Rao & Ashish Jain. (2013). Procure-to-Pay. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
R. Jagadeesh & Kushal Parwani. (2013). Reduction of Turnaround Time for Outbound Logistics (Finished Goods only) in a Food Processing Industry. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi SenguptaNilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
N Jojo Joy & Mohita Kaushik.  (2013). Reebok: Brand Development and Sales Promotion Activities for Reebok IPL (Royal Challengers Bangalore) Campaign in Bangalore. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

N.R. Parasuraman & Srivatsa K. (2013).  Report on Measures Required for Providing Better Sanitation in Karnataka. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Nilanjan Sengupta & Samhitha Shetty A..  (2013).Role Clarification Exercise for Tata Motors Ltd., Dharwad. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

H. Gayathri & Abhishek C Panduranga. (2013). Rural BPO’s: An Indian Perspective. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mohan Monteiro N.J & Vinay Prakash.  (2013). Study of Compatible Toners Market: A Competitor Analysis. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mohamed Minhaj. & Shilpa S. Menon.  (2013). Study on Business Opportunities in Innovation Life Cycle Management . Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana G.& Sai Anusha A.  (2013). Study on Employee Welfare and Safety Measures at a Power Generation Plant. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

M.R. Suresh & Namratha Subramani.  (2013). Study on Organisation Design and Capability Development in the Social Sector with Specific focus on HR practices. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

J. Balaji & Kumar Piyush.  (2013). Study on Passenger Preferences, Operator Behaviour and Market Demand to Find the Feasibility of Expanding Ticket Goose.Com in Bihar Region. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana G.& Arpita Priyadarshini.  (2013). Study on the Promotional Strategies of IDBI Federal Life Insurance Co Ltd. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mousumi Sengupta & Priyanka Vyas. (2013). Study on Training and Development in the Insurance Sector in India. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Neetu Ganapathy & Arun K.P.  (2013). Study to Understand Customer Satisfaction and Brand Awareness for Products and Services of AK Pvt.Ltd., A Bio-medical Firm. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Mousumi Sengupta & Ankur Sahni.  (2013). Training and Development in Software Boutique Company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Excerpts of select Summer Internship Reports 2014

Title : Excerpts of select Summer Internship Reports 2014
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2014
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

 

N.R.Govinda Sharma & Jyoti Balasubramaian.(2014).A critical Study of “Campus Program Management” as a Tool for Employer Branding at Schneider Electric, Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
M.R.Suresh & Sanjay Ramamurthy .(2014). A Study on the Effectiveness of the Launch of LPG Retail at Convenience Stores and Understanding the Perception of Retailers and Consumers. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Neetu Ganapathy & Ashwin Vaidyanathan (2014). A  Study to Understand Customer Satisfaction for a Promotion  Plan at ABC*, Mumbai a Cement  Manufacturing firm. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Moudumi Sengupta  & Archana(2014).A Competency mapping at Toyota Financial services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Malathi Sriram & Subin B Chadran(2014).Competitor Analysis & Distribution Review in Kerala Market. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
S.N Prasad & Titas Debnath (2014).Developing a Franchise Model for Setting-Up a Physical Store. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Mohamed Minhaj & Varun Sharma (2014). Devising a Framework for Mode of Entry Decision for 1000LOOKZ. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
S.N Prasad & Prayati Baxi (2014).Employee Satisfaction Survey at XYZ Healthcare India Pvt.Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Abhijith Seetharam & Jyothi U(2014).Equity  Research on Maruti Suzuki India Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
N.R.Govinda Sharma & Madhuri Meon (2014).Expansion Strategies for Tanishq in Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Abhijith Seetharam & Apoorva P (2014).Financial Analysis for Up Scalling 24 x 7 Water Supply System in a Tier II City. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
N.R. Parasuraman & Kushal Swain(2014).Incremental Sale Attributed to POSM Elements at Hindustan Coca-Cola Beverages Pvt.Ltd.. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
M.R.Suresh & Nishanth M.S(2014).Market Framing and Opportunity Assessment Industrial Lifting Equipment. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
H. Gayathri & Anand R (2014). Market Research and Analysis to Gauge Product  and Services Performance for Taegu Tec India Private Limited. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text
Nilanjan Sengupta & Gaurav Shridhar (2014).Measuring the Effectiveness of the training Programs Using the Kirk Patrick Training Evalution Model. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R Jagadeesh & Krishna Kumar, Jinesh C. Jain. (2014). Lead Time Reduction in Transportation of Packaging  Materials and Production Scheduling and Region-Wise Allocation at Nestle India Limited, Nanjangud. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana, G. & Adnan Hussain. (2014). Role of FDI in Insurance Sector. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Srilakshminarayana, G. & Yogesh Bhandari. (2014). Scope of Internet and Mobile  Marketing in Selling Insurance. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

R. Jagadeesh & Maharnab Bhattacharya. (2014). Streamlining the Inventory Control Measures and Identifying the Surplus Stock to Optimise the Overall Inventory Cost in a PSU. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text

Ullas Rao. & Abhishek Mohanty. (2014). Working Capital Management at Toyoya Motors Financial Services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Click here to view Full text