Malathi Sriram

Malathi Sriram Research Interest / Consulting Area
System Analysis and Design, DBMS, e-Learning

Courses Offered
Software Project Managment, RDBMS, Networking, e-Commerce, System Ananlysis & Design, IT Strategy

Positions Held / Associated With
Product Analyst, Aztec Technologies (now MindTree), Bangalore
Academic Head, Aptech Computer Education, Mysore

Also teaches/taught at
JSS International Institute of Professional Studies, Mysore
Bharathidasan Institute of Management, Bangalor

Malathi Sriram, MCA, P.G. Diploma in System Analysis, M.Phil.
Associate Professor - Systems
malathi@sdmimd.ac.in

She has delivered guest lectures at the JSS International Institute of Professional Studies in the area of Systems Analysis and Design. She has conducted a number of corporate training programs in the areas of RDBMS, Systems Analysis & Design, OOAD and UML. She handles IT related courses at the Bharathidasan Institute of Management, Bangalore Campus. She was Academic Head, Aptech Computer Education, Mysore and was the guiding force for many students in different projects. For the past 10 years, she has been teaching various courses at SDMIMD, Mysore. She has presented a number of papers in National and International Conferences.

Her areas of interest are Database Management Systems, Networks, e-Learning and Knowledge Management. She has adapted two books with Pearson Education for its sub continent editions.

Publications

Book Adaptation

  1. Hoffer, Jeffrey A., Prescott, Mary B. and Topi, Heikki. Modern database management system. 9th ed. New Delhi: Pearson Education Inc., 2008
  2. Hoffer, Jeffrey A. George, Joey and Valacich, Joseph. Modern system analysis and design. 4th ed. New Delhi: Pearson Education Inc., 2008

Book Chapters

  1. Malathi Sriram (2015). MicroGraam- Leveraging cloud for financial inclusion. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]
  2. Malathi Sriram and Ullas Rao (2014). EMC-Sustaining value from cloud Applications to Shareholders. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  3. Malathi Sriram and Ullas Rao (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi SenguptaNilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  4. Malathi Sriram. (2014). Technology Adoption of QR Codes in the Indian Scenario: An empirical analysis. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9].
  5. Malathi Sriram M. A. (2013). DOVE- using social media for social viral campaign- a case study. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  6. Rao, Ullas & Malathi Sriram (2013).Wipro’s Acquisition of Promax Application Group. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  7. Malathi Sriram, Pratik Choksi and Shini Ashok. (2012). An exploratory study of mall management. Contemporary research in management - I by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-1-0].

Book Reviews

  1. D’Souza, M. Learn computers step by step. New Delhi: Pearson Education Inc., 2006.

International Journal

  1. Malathi, Sriram and Sunil, M.V. Integrating information repositories for knowledge discovery: a B-school perspective. Int. J. Indian Culture and Business Management, 6(1), 2013. 90-101(p).

National Journals

  1. Malathi Sriram (2009). E-learning in higher education: issues, challenges, benefits and future. Digital learning, February.
  2. Malathi Sriram (2007). E-learning in higher education: issues, challenges, benefits and future. I-Manager’s Journal of Educational Technology 3(4), Jan - Mar : 27-34.

International Conference

  1. Malathi, Sriram (2015). Comparative Analysis of MOOC platforms. 4th International Conference on Global Business, Economics, Finance and Social Sciences, SDMIMD and J A Alpha, Kolkata, December 18-20.
  2. Sunil, M.V., Malathi Sriram & Balaji, J. (2013). System Evaluation and User Technology Adoption: An Implementation Study. Tenth AIMS International Conference on Management – Managing services in competitive environment, Association of Indian Management Scholars (AIMS) International and Indian Institute of Management (IIM), Bangalore. January 6-9.
  3. Malathi, Sriram and Mohamed Minhaj. (2011). Nepalese academy of Management. Changing Perspective of Management : Revisit the existing and explore the novel ideas, Kathmandu, Nepal, March 10 – 12. Socially Relevant Project @ SDMIMD.
  4. Malathi, Sriram and Minhaj, Mohamed. Rai Business School. RICON 2009- International Conference on Crystal Ball Gazing, New Delhi, August 2009. e-Governance, the journey ahead : e- Lokshahi Project.
  5. Malathi Sriram. 7th Annual Hawaii International Conference on Business 2007, May 2007, Hawaii. LMS = Learning Management System: an effective dissemination tool for KMS.
  6. Malathi Sriram, and Goel, Abhishek. Sairam Institute of Management Studies, International conference on global business strategy in competitive envirnoment, Sept. 2007, Chennai. Use of technology for creating and managing organizational knowledge from business process.
  7. Malathi Sriram, Haldipur, Rajesh and Sunil, M.V. ICFAI Business School (IBS), 5th AIMS International Conference on Management Technology and Management: two pillars of success, Dec. 2007, Hyderabad. Implementing integrated system in a b-school knowledge center. 635-44.

National Conference

  1. Malathi Sriram, Sunil M.V. and Harinarayana, N.S. (2016). Medical Libraries & Massive Open Online Course (MOOC) Synergy: a new Teaching-Learning Model.  National Conference on Management of Modern Libraries (NACML) – 2016 on the theme ‘Role of Information Professional in Digital Age. Kasturba Medical College (KMC), Manipal University. February 19 & 20, 2016 at Manipal. [Won Best Paper Award]
  2. Sunil, M.V., Malathi Sriram and Vanishree, M.S. (2013). Web analytic for analyzing library website : an overview. National Conference on Inspiring Library Services, July 12 & 13, 2013. Tumkur: SSIT. 
  3. Malathi, Sriram. (2011). HR Analytics – An Overview. Paper presented at the national conference on HR at modern workplace: SDMIMD, Mysore, December 2011.
  4. Malathi Sriram. IFIM Business School, Bangalore (The Institute of Finance and International Management), Doing Business in India, December 18, 2009, Bangalore. IT Perspective on M&A in India.
  5. Malathi Sriram and Rao, Ullas. SDM Institute for Management Development, Conference on Service Strategies for Global Leadership, July 23, 24, 2009, Mysore. Mergers and acquisitions as a strategy for leveraging competitive advantage: analysis of select cases.
  6. Malathi Sriram. Department of Educational Technology, Bharathidasan University, National conference on tomorrow’s technology for education: visions, directions, issues and concerns, Mar. 2007, Trichy. Technology in pedagogy: challenges of adoption in curriculum.
  7. Malathi Sriram. Prestige Institute of Management and Research (PIMR), National Seminar on achieving competitive Advantage through e-business, 10 Sept. 2005, Indore. Review of current practices and trends in e-business models.
  8. Malathi Sriram, and Venkataraman, N. Institute of Management Technology (IMT), Business Information Management Conference, 9 Apr. 2005, Ghaziabad. Bridging the knowledge gap using data warehouse and data mining. 243-52.

Study Materials

  1. Malathi Sriram. Web applications - HTML. Self Instructional Material (SIM) for Masters Degree in Library and Information Science, (MLISc) Program. Mysore: Karnataka State Open University, 2007.
  2. Malathi Sriram. Web applications - SGML. Self Instructional Material (SIM) for Masters Degree in Library and Information Science, (MLISc) Program. Mysore: Karnataka State Open University, 2007.
  3. Malathi Sriram. Web applications - XML. Self Instructional Material (SIM) for Masters Degree in Library and Information Science, (MLISc) Program. Mysore: Karnataka State Open University, 2007.
  4. Malathi Sriram. Web servers. Self Instructional Material (SIM) for Masters Degree in Library and Information Science, (MLISc) Program. Mysore: Karnataka State Open University, 2007.

Case Studies

  1. Malathi, Sriram and Sharma, Govinda N.R.Sakala Implementation in Mysore District – A Case Study. Goa, IMT Nagpur September 2013.
  2. Malathi, Sriram and Rao, Ullas. Glowtronics - A Strategic Turnaround. PES Business Review, 2012.
  3. Malathi, Sriram and Sunil, M.V. Knowledge Portal @ SDMIMD. Case study presented at the International Conference of Business Cases, IME, Ghaziabad, December 2010.
  4. Malathi, Sriram and Minhaj, Mohamed. e-Governance, the journey ahead : e- Lokshahi Project. Case study presented at RICON 2009- International Conference on Crystal Ball Gazing, Rai Business School, New Delhi, August 2009.
  5. Malathi Sriram, Abhijith, A. and Ashish Arora. Deputy Commissioner's Office. Handbook of management cases. Edited by Sahay, B.S., Tojo Thatchkery and G.D. Sardana. Institute of Management Technology (IMT), Dec. 2008, Ghaziabad. Deputy Commissioners Office. New Delhi: Allied Private Limited, 2008.
  6. Malathi Sriram. Rangsons Marketing Services Pvt. Ltd., Cases in business management. Edited by Sahay, B.S., Roger Stough and G.D. Sardana. Institute of Management Technology (IMT), Dec. 2006, Ghaziabad. Rangsons Marketing Services Private Limited. New Delhi: Allied Private Limited, 2006.