Second Annual Conference on “Emerging Trends in Marketing”

Conference Theme: Marketing in Turbulent Times

October 28, 2016, Mysuru, India


Marketing at a Crossroads

Marketing has undergone a tectonic shift in the past decade. The exponential growth and diffusion of technology and increasing demands by customers have put the marketers in an unenviable spot. The conventional marketing concepts of 4 Ps, PLC and STP is undergoing a refresh and reboot.

New paradigms, innovation and advanced practices in marketing are emerging by the day – be it usage of big data in customer relationship, data analytics in media planning and promotion, intensive and targeted use of social media in marketing communication, apps and videos as a tool for customer engagement, Omni-channel in retailing, servitization in services marketing, growing importance of ethics, sustainability and social responsibility in marketing, flipping of B2B marketing from being sales driven to customer experience driven…. the list is endless.

The marketers are challenged at every stage. While the management and CFOs demand maximum ROI on marketing investment, the customers on the other hand demand maximum worth for their dosh. The marketer is caught between sea and devil.