| Campus News |
| Pratigam 2018 Invite |
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| Orientation Program for PGDM 2018-20 Batch |
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‘Vision, Honesty, competence, commitment, Confidence, integrity, courage, straightforwardness, imagination, are the core qualities for a person to become an Institutional Builder’ said Prof. S. Prabhakar, Honorable Secretary, SDM Educational Trust, in his address delivered during the commencement of ‘Orientation Program 2018’ organized for the new batch of PGDM 2018-20 on July 4, 2018. Prof. Prabhakar recalled the efforts of the SDME Trust and educational service to society by Shri Kshethra Dharmasthala.
Earlier Dr. N.R. Parasuraman, Director, SDMIMD, delivered the welcome address and Prof. S.N. Prasad, Chairman-Admission, introduced the dignitaries to the new batch and their parents.
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| Workshop on Brand Management |
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The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE, Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building.
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country.
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| Invited talk by Ms. TM Sujata Rajpal |
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On July 21, 2018, the SDMIMD Toastmasters’ Club organized a motivational talk for the batch of 2018-20. TM Sujata Rajpal, an author and TEDx speaker, delivered the talk titled “It’s not as difficult, as it appears”. She shared her experience of dealing with failure and urged the audience to persist in their efforts despite difficulties that may come their way. Her talk was followed by a briefing on Toastmasters International and its activities by Distinguished TM Haris AW. He told students about the benefits of being a Toastmaster. The program was compered by TM Rahul Hirani, Vice President-Public Relations, SDMIMD Toastmasters’ Club. TM Sreerag Rajendran, President SDMIMD Toastmasters’ Club, delivered the welcome address. The meeting ended with a vote of thanks proposed by TM Dichin Sunder, Vice President Education, SDMIMD Toastmasters’ Club. TM Athul TP, Secretary SDMIMD Toastmasters’ Club and other members of the club were present. |
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| Dharmasthala trip for PGDM 2018-20 |
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Photo Gallery
As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 22-23, 2018, Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.
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| Faculty Outreach Activities in July 2018 |
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Dr. R. Jagadeesh
BE, ME, Ph. D
Professor - Operations
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- Reviewed the paper entitled "The Effect of Six Sigma on the Organizational Performance: The Mediating Role of the Innovation Culture. A Proposed Research Framework" submitted to Innovation & Management Review, an Emerald publication.
- Acted as a Resource person for two sessions on "Research Design" during the three-day workshop on “Research Methodology” organized for PG Students & Research Scholars by Karnataka Science and Technology Academy (KSTA), Bangalore, from 10 to 12 July 2018.
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Prof. Mohamed Minhaj
MCA, M.Phil
Associate Professor - Systems
View Profile |
- Was invited as a resource person for the Business Analytics Summer School held at Bayonne, France from 2nd to 11th July, 2018 . The 10-day accredited program with 4 ECTS credits was organized by Business Analytics Institute, France and IAE Pau-Bayonne. The other resource persons for the program were Dr. Davy Cielen, Managing Partner of the Maiton Consulting Group (London), Prof. Jean-Pierre NEVEU, Professor, Pau-Pays de l’AdourUniversity, in Bayonne, France and Dr. Lee SCHLENKER, Principal, Business Analytics Institute, France.
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Dr. Srilakshminarayana.G
M.Sc., Ph.D.
Assistant Professor - Quantitative Methods
View Profile
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- Conducted a two-day training on “Data analysis using R” for the client of a company named “Business Toys Ltd”, Bengaluru on July 5-6, 2018.
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Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
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- Was invited to deliver a talk on 'Macroeconomic Perspectives on Indian Economy' by CII,Mysuru on the seminar 'Investment Opportunities in Capital Markets' held on July 25, 2018 at Hotel Southern Star, Mysuru.
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Prof. L Gandhi
M.A., M.B.A., M.Phil., UGC-NET
Assistant Professor - OB/HRM
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- Attended a two-day Faculty Development Workshop on Case Method of Teaching at XIME, Bangalore from July 13-14, 2018, the workshop sessions were conducted by Prof. NMK Bhatta (Ex. Professor, IIM Indore).
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| Recent Faculty Publication |
Sengupta, Mousumi & Sengupta, Nilanjan (2018). Marks and Spencer: Revolutionizing the Retail Business Globally. Journal of Management (JOM), ISSN: 2347-3940 (Print), 2347-3959 (Online), Vol.5 (4), July-August, pp. 1-8. |
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| Guests on Campus |
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Mr. Sid Mookerji
Silicon Rd Ideation Labs Pvt. Ltd., Mysore
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Mr. Marcus Pfefferer
Managing Director, Ducker Worldwide Management Consulting Pvt. Ltd., Bangalore
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Dr R. Indira
Ex- Professor, Department of Studies in Sociology, University of Mysore, Mysuru
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Ms. Ruchika Naidu
Counsellor
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Mr. Edwin Moses
Group Vice President, Oracle, Bangalore
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Mr. Krishnaswami
Chartered Engineer and Structural Consultant
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Mr. D.R. Nagaraj
CEO, NMS HR Solutions, Bangalore
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Mr. Ramesh Dasary
Business Transformation Consulting - HCM, Improwise, Bangalore
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Mr. Ravi Bardia
Assistant Product Manager, Ujjivan Small Finance Bank, Bangalore
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Dr. S. Chandrasekhar
Senior Professor and Chairman, Centre of Excellence – Business Analytics, IFIM Business School, Bangalore
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Ms. Vekariya Helly Ramesh
The alumnus of PGDM 2009-11
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| Upcoming Conferences in 2018-19 |
| 7th International Conference on Finance, Accounting and Banking - September 7-8, 2018 |
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4th International Conference on “Economic Growth and Sustainable Development - Emerging Trends” -
November 23-24,2018 |
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| 7th International Conference on Managing Human Resources at the Workplace - December 14-15, 2018 |
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