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On the glorious occasion of the completion of 25 Years, SDMIMD recorded the achievements and milestones in the form of photo book “SDMIMD 25 Years of Honouring a Commitment” in eventful journey. The photo book was released by Honourable Chairman of SDMIMD Dr. D. Veerendra Heggade, Dharmdhikari of Shri Kshetra Dharmasthala, on August 6, 2020 at Dharmasthala. The photobook presented the journey of SDMIMD right from commencement of operation in 1993 and evolving into a mighty institution for higher learning, and research, winning international acclaim.
Webinar on Marketing of Tech Products
Mr Jaganathan Chelliah, Director – Marketing, Western Digital (India), was the invited speaker for the webinar session on ‘Marketing of Tech Products’ on July 11, 2020 for the PGDM 2019-2021. Mr. Jaganathan spoke about the importance of value mapping - specifically value migration, value disruption, value consolidation and value selling – in the context of marketing of technology products.
Webinar by Mr. Asif K.A, Our Alumni
Mr Asif K.A., Second Vice-President, Northern Trust; and alumnus of SDMIMD’s PGDM 2007-09 Batch, was the speaker for the Webinar on topic ‘The New Normal - Making Sense in The VUCA World’ scheduled on July 18, 2020. The session covered different component of VUCA (Vision, Understanding, Clarity, Agility) and how Northern Trust has successfully managed with VUCA 2.0. Mr Asif emphasised the importance of “Agility” for organisations & individuals; and, explained the ‘Learning Agility Framework’.
Online Management Development Programs (MDPs) 2020
Online MDPs 2020 Calendar 
Registration Link
International E-conference on "Adapting to the new business normal- The way ahead" - December 3-4, 2020
Sub-Themes | Paper Submission | Registration | Contact
Kudtarkar, Ravi R. & Sengupta, Nilanjan (2020). Family Purchase Decision- A Literature Review. Alochana Chakra Journal, Vol. 9 (6), pp.6031-6038.

Divyashree, C & Sengupta, Mousumi (2020). A study on Emotional Intelligence among Tertiary care teaching Hospital Nurses. The International journal of analytical and experimental modal analysis, Vol.12 (6), June 2020, ISSN: 0886-9367, pp.1504-1521,

Nataraj, R.T & Sengupta, Mousumi (2020). The Curious Case of Family Business. Alochana Chakra Journal, Vol. 9(6), pp.5145-5154.

Sugant, R (2020). Net Promoter Score - An Evaluation of Top Companies in On-line Retailing in India. SAMVAD: SIBM Pune Research Journal, Vol.XX, June 2020, ISSN (Print): 2249-1880, ISSN (Online): 2348-5329, pp. 14-27.

Venkatraja, B. (2020). Testing the Long-Run and Short-Run Feedback Dynamics between FDI Inflows and GDP Growth Rate in India. The Empirical Economics Letters, Vol.19 (3), ISSN (only print) 1681 8997, pp.209-220.

Sasikumar, Anand (2020). An Operational approach to gauge the lean performance in bias tyre manufacturing: A Case study. International Journal of Productivity and Quality Management, DOI: 10.1504/IJPQM.2020.10028602.

Dr. Nilanjan Sengupta reviewed the article titled "The Interaction between Organisational Culture and Individual Behaviour: a Conceptual Approach” submitted for publication in the Organization Studies Journal, Common Ground Publishers, USA.
Dr. M. Sriram appointed as an external member in the BoS (Board of Studies) of Department of Business Administration, Vidyavardhaka College of Engineering (Autonomous), Mysuru.

Dr. M. Sriram reviewed a manuscript titled 'Renewal Choices and Financial Performance of Commercial Enterprises Listed at the Nairobi Securities Exchange, Kenya' for Global Business Research Journals, UAE.
Dr. Jayakrishnan S reviewed a research article titled "Identifying, Prioritizing and Ranking of Factors Influencing the PhD Milestones’ Completion Delays" for Quality & Quantity (Scopus and ABDC journal) published by Springer.

Dr. Jayakrishnan S reviewed a case titled "Covid-19, Forcing a tougher decision for the office of decision support at the University of South Florida" for The Muma Case Review published by The University of South Florida.
Dr. Venkatraja reviewed on invitation a research article submitted to International Journal of Low-Carbon Technologies, SCOPUS indexed.

Dr. Venkatraja reviewed on invitation a research paper submitted to Heliyon - a scopus indexed journal published by Elsevier.
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Online Management Development Programs (MDPs)
The online MDP on 'MS Excel for Effective Decision Making' was scheduled on Thursday, July 2, 2020. The program commenced with the introduction to the worksheet structure and working with data; further, it led to the Formatting of Data, Mathematical Functions, Logical Functions, and Sensitivity Analysis. The hands-on program delivered through various data sets helped the participants from industry and academia in exploring MS Excel in an effective manner.

Prof. Anand Sasikumar, Faculty - Operations, SDMIMD, Mysuru, was the Faculty Resource for the program.
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) in association with Administrative Training Institute (ATI), Mysuru, organized 2-Day Training Program on 'Business Perspectives of PPP (Public-Private Partnership)' during July 9 & 10, 2020.

The online training program was attended by more than 70 participants including academicians, government officials from various departments, professionals involved in PPP. Read More>

SDM Institute for Management Development (SDMIMD) organised one-day Management Development Program (MDP) on 'Gaining consumer insight for effective marketing strategy' on July 10, 2020. The Online MDP attracted participants from both industry and institutions. The program covered the importance of consumer insights and its different applications for developing an effective market strategy.

The faculty resource of the program Dr S. Jayakrishnan, Assistant Professor - Marketing, SDMIMD, Mysuru.

The 2-Day MDP on 'Corporate Finance - A Primer' was organized on July 17 & 18, 2020, through online mode. The program exposed the participants to the various facets of financing decision and the process of linking financial decisions with maximising shareholders value. Further, the importance of time value of money in corporate financial decisions and the tools used in corporate finance decisions were introduced through a hands-on session.

The faculty resources from the Finance area from the Institute - Dr M. Sriram, Associate Professor and Prof S. Kannadas, Assistant Professor; delivered the sessions. Dr N.R. Parasuraman, Director & Professor, delivered the concluding remarks and gave an overview of the role of Finance in decision-making.
SDMIMD organised 2-Day MDP on “Managing Difficult Customers” on July 23 & 24, 2020. The program was facilitated by the faculty resource from SDMIMD - Dr Mousumi Sengupta, Professor – OB & HR; and, Dr R. Sugant, Professor – Marketing. The program oriented towards employees in customer facing roles including the areas of sales, service delivery and customer support/ service. The program helped the participants to identify different types of difficult customers and convert them into valued partners, thereby generating goodwill, trust, higher sales, and increased profits. The program was delivered through on-line lectures, games, quizzes, and case studies. The participants found immense value in the program and appreciated the program for its highly engaging pedagogy and practical value.
A 2-Day Management Development Program (MDP) on Business Data Analysis with Microsoft Excel and Power BI was organized on July 27 and 28, 2020. Prof. M. Minhaj, Faculty-Systems, SDMIMD, was the resource person for this online MDP. The program provided a comprehensive introduction to MS-Excel and helped the participants to understand the effective ways to use Excel for Data Analysis and Business Modelling. Further, the program helped the participants to get familiarize with the usage of Power BI for Managerial Reporting and Decision Making.
Webinars conducted for PGDM 2020-2022 Batch
A webinar on the topic ‘Impact of COVID-19 on Consumer Behaviour’ was delivered by Dr. H. Gayathri, Deputy Director & Professor – Marketing, SDMIMD, on July 23, 2020. The webinar organized for the PGDM 2020-2022 Batch introduced was an eyeopener session, sharing a few interesting perspectives from the – Life Simplifiers Consumers, who want to eat less and buy less; Degrowth Activists, feel that too much time and effort are going into consuming; Climate Activists, who worry about the harm and risk that consumers are causing to the planet; Food Choosers, who people who have turned into vegetarians and vegans; and, Conservation Activists, who request not to destroy existing goods but to reuse, repair.
‘Stress Management’ the focused topic in the corporate and academic domain in this pandemic situation. The awareness about the stress, cause, different variants and how to manage it in this difficulty time is a as important as have awareness about COVID-19. Keeping this in mind SDMIMD organized webinar on ‘Stress Management’ to the first-year students of the incoming PGDM 2020-2022 on July 16, 2020 by Dr. Mousumi Sengupta, Professor – OB & HR, SDMIMD. During Q&A session, Dr. Mousumi introduced various aspects of managing stress for enhanced performance.
To acquaint students to understand and differentiate the managerial behaviour from leadership; and, to introduce the characteristics of effective leaders and ethical leadership, an online session on ‘Dynamic Leadership’ was organized on July 8, 2020 to the PGDM 2020-2022 Batch. Dr. Nilanjan Sengupta, Professor – OB & HR, SDMIMD, Mysuru, delivered the session.
The webinar on ‘Managing Sustainably’ organized for the incoming PGDM 2020-2022 Batch on July 10, 2020 was a curtain raiser on the issue of sustainability which is a contemporary topic. Dr. M.R. Suresh, Professor – Marketing, SDMIMD, provided insights on mainstreaming sustainability as a business concept in the form of sustainable enterprises; and introduced the concept of triple bottom line to students with relevant examples.

Webinar on Leadership
Mr Amit Kumar, Business Unit Head, L&T Ltd., Mysuru; and Chairman CII-Mysuru Chapter, delivered the invited talk on ‘Leadership’ held on July 4, 2020. The webinar helped the PGDM 2019-2021 Batch to understand the different dimensions of leadership and the speaker explained with several examples from his career.
Shri Dharmasthala Manjunatheshwara Institute for Management Development
Site No. 1, Chamundi Hill Road, Siddarthanagar Post, MYSORE - 570 011,Tel. No. +91-821-2429722, 2429161, 2420490, Fax : +91-821-2425557
Website: https://www.sdmimd.ac.in