Prerana Alumni Lecture Series

Prerana Alumni Lecture Series - Mr. Suraj Shetty

Mr. Suraj Shetty, Vice President - Strategy, Primesoft; and alumnus of PGDM 2003-05 batch, was on campus to deliver a harangue on the topic 'IT Services Marketing' for the 2nd Year PGDM Students. With his rich experience of more than 10 years in the IT Service industry, Mr. Suraj explained the different types of IT services a company can offer. Mr. Suraj stressed the importance of cloud in the IT industry and the use of email marketing. The session had a detailed discussion on how to convert potential customers in B2B marketing.

Prerana Alumni Lecture Series - Mr. Devansh Joshi

Mr. Devansh Joshi, Senior Manager – Planning & Strategy, Medlife, an alumnus of PGDM 2009-11 Batch, delivered talk on “Start-Ups - Eco-System & Strategy” on Saturday, October 6, 2018. Mr. Joshi threw light on favourable customer centric policies adopted by various companies such as Amazon, Flipkart etc. Further, the speaker talked about pull strategies such as deep discounts, brand building and gaining trust, introducing private label products such as high margins, controlled inventory, and increase in profitability. The discussion on the business models of Swiggy and Medilife; and, the importance of customer acquisition cost, average invoice value, private label margin, LTV, etc. The talk was organized as an apart of Prerana Alumni Lecture Series.

Prerana Alumni Lecture Series - Talk by Mr. Vijay Kumar

Mr. Vijay Kumar A.S., Wealth Manager, Independent Investment Advisory & Wealth Management; and, Principle Associate for ING Financial Services; and, the alumnus of PGDM 2009-11 batch was on campus on September 29, 2018. Mr. Vijay delivered a talk on ‘How to write a Business Plan’ to the PGDM 2017-19 students as part of Prerana Alumni Lecture Series. Mr. Vijay focused his talk on why people go for entrepreneurship and what are the success factors behind a successful start-up. Further, the speaker gave a practical demo on writing a business plan with the template.