Campus News

Pratigam 2018 Invite

Commencement of PGPM Program

 
‘There have been noticeable changes in the delivery of Management Education – Blended learning, Massive Open Online Course (MOOC), Part-Time, Distance and the conventional mode.  In all these the use of technology adoption can be seen vividly. said Dr. N.R. Parasuraman, Director, SDMIMD, said during the inaugural address of the Post Graduate Program in Management (PGPM) at SDMIMD, Mysore.  He added that SDMIMD has launched the one-year PGPM to cater to the specific needs of aspirants.  Although the duration of the program is just one year compared to the nearly 2-year duration of the regular PGDM, the Institute seeks to make this as rigorous and instructive’.
 
Addressing the gathering Dr. H. Gayathri, Deputy Director, SDMIMD, said ‘the one-year program is a packed presentation of managerial skills and knowledge for corporate life blended with academic rigor and international relevance, but is cultural of Indian ethos’.
 
Earlier, Prof. Malathi Sriram, Chairperson of the program, welcomed the gathering and presented an overview on the genesis of the program and curriculum offering.
 
Faculty and staff members of the institute and the invites were present.  

Invited talk by Ms. TM Sujata Rajpal

On July 21, 2018, the SDMIMD Toastmasters’ Club organized a motivational talk for the batch of 2018-20. TM Sujata Rajpal, an author and TEDx speaker, delivered the talk titled “It’s not as difficult, as it appears”. She shared her experience of dealing with failure and urged the audience to persist in their efforts despite difficulties that may come their way. Her talk was followed by a briefing on Toastmasters International and its activities by Distinguished TM Haris AW. He told students about the benefits of being a Toastmaster. The program was compered by TM Rahul Hirani, Vice President-Public Relations, SDMIMD Toastmasters’ Club. TM Sreerag Rajendran, President SDMIMD Toastmasters’ Club, delivered the welcome address. The meeting ended with a vote of thanks proposed by TM Dichin Sunder, Vice President Education, SDMIMD Toastmasters’ Club. TM Athul TP, Secretary SDMIMD Toastmasters’ Club and other members of the club were present.

Dharmasthala trip for PGDM 2018-20

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As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 22-23, 2018, Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.

Workshop on Brand Management

 
The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE,  Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building. 
 
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country. 

Invited talk by alumnus

Ms. Vekariya Helly Ramesh, the alumnus of PGDM 2009-11, was the invited speaker for the talk delivered on July 12, 2018. Ms. Helly spoke about the importance of personal finance and financial discipline in life. 
 

Talk on Business Analytics

The Day-4 of the Orientation Program 2018 had a distinguished speaker Dr. S. Chandrasekhar, Senior Professor and Chairman, Centre of Excellence – Business Analytics, IFIM Business School, Bangalore. Dr. Chandrasekhar introduced the highly contemporary topic- analytics and its application in various fields of Management. The speaker listed out specific areas where analytics will be of special use.