Campus News | SDMIMD

Talk on PR and Communication in Branding

‘Recent technology advancement and communication technology has made the corporate to rethink about the importance of PR in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new customers’ according to Ms. Sujata Rajpal, Head-Corporate Communication & PR of Software Paradigm International (SPI), Mysore. Mr. Sujata was delivering the talk on the topic PR Attributes and Challenges which highlighted the importance of branding and communication in PR.

Talk on ‘Quantitative Techniques in Management’

‘Quantitative techniques help decision makers solve many of the business and industrial problems. In other words, quantitative techniques provide decision makers with systematic and powerful means of analysis of the situation for achieving predetermined goals or for drawing valid conclusions’ thus opined Former Professor of Statistics Prof. Bhat Marakini. Prof. Bhat was invited to address the new batch of PGDM 2014-16 on the topic ‘Quantitative Techniques in Management’ on June 20, 2014.

Talk by Ms. Preethy Unnikrishnan

‘Innovations and technology breakthroughs of the future are more likely to emerge out of convergence of different disciplines and it is essential that students of management adopt a multi-disciplinary approach’ thus opined Ms. Preethy Unnikrishnan, Head-Campus Recruitment, TCS, Chennai. Ms. Preethy was delivering the talk to the new batch of PGDM 2014-16 on June 19, 2014.

Guest lecture by Dr.R.Indira

Dr. R. Indira, Professor (Retd.), Department of Sociology, University of Mysore, Mysore, called upon the new batch of PGDM 2014-16 to be sensitive to social realities. The talk was organized as a part of week-long induction program for the new batch. Dr. Indira stressed on the specific problems of women, rural population and challenges in primary education.

Talk by Klueber Operations Head – Mr. R C Jagadesh

Mr. R.C. Jagadesh, Chairman, Confederation of Indian Industries (CII)-Mysore Zone and Director- Operations and Technology, Kluber Lubrication India Pvt. Ltd, addressed the new batch of PGDM 2014-16 on June 19, 2014. In his address, Mr. Jagadesh stressed ‘This world has become one family of nations. So my message is that you must be a global citizen, having a global vision’

Attributes for success from Mr. K. Sriram

Mr. K. Sriram, Enclaves Infrastructure, Mysore, in his talk organized as a part of weeklong induction program for the new batch of PGDM 2014-16 on June 18, 2014 outlined the general attributes that youngsters must develop to succeed in the face of challenges.

Advice to Young Managers by Mr. V. Ramasubramanian

Mr. V. Ramasubramanian, DGM-HR, Rane Holdings, Chennai, delivered a talk on “HR Transformation: the Challenge Continues” on June 18, 2014. The talk was blended with real-life examples and gave an overall picture of current HR challenges. He opined ‘HR can play an important role in facilitating a win-win relationship with associates and employees by aligning the business goals of the organization with the life goals of the employees (and not the other way round!)’.

Alumnus on Campus – Mr. N. Ravi Shankar

SDMIMD alumnus N Ravi Shankar, Founder & CEO of Aim High Consulting, addressed the new batch of PGDM 2014-16 on June 17, 2014. In his talk, to the students, he underscored the point ‘to chase success not money’. He narrated his experiences and said this principle has helped him all along.

Guest talk by Mr. N. Ramanuja

Mr. N. Ramanuja, Former CMD, HMT and Chairman, BVB (Bharatiya Vidya Bhawan), Karnataka stated ‘Management does not mean only attending classes and wearing suits. Many elements of management can be seen in our own experiences’. Also, lessons and texts on management can be drawn from the Internet in this modern era. But what is more important here is that students should learn culture and humility in this prestigious Institute. He shared his experience at HMT and educational service through BVB.