Guest Lecture 2324

Guest lecture on Responsible Business Strategy by Dr. Shilpa Iyanna

A Guest Lecture on Responsible Business Strategy was organized for the first-year students on July 24 & 25, 2023. The talk was delivered by Dr. Shilpa Iyanna, Senior Lecturer in Marketing at New Castle Business School, Northumbria University. The aim of the workshop was to provide the students with insights into the process of brand building.

Shilpa Iyanna talked about how brands are built, different methods for building brands, and the significance of brands from a consumer's perspective. In addition, she explored the internal and external factors that influence brand marketing, the importance of culture and cross-cultural considerations, and the challenges associated with brand management. And the various cases pertaining to top brands and their advertising techniques were discussed.

Invited talk on Entrepreneurship

Mr. Prasad S N Co-Founder of GREWIND – e-commerce initiative for selling ecofriendly products, gave an informative talk during the first-year orientation program on July 19, 2023. His talk focused on social entrepreneurship, the challenges faced by entrepreneurs, and the need for entrepreneurial skills for management professionals. Further, he insisted on avoiding plastics and using eco-friendly products to control pollution and save the environment. Later, students asked questions and interacted with Mr. Prasad to clarify their doubts regarding the risks faced in entrepreneurship.

Invited talk by Dr. M N Bheemesh

Dr. M N Bheemesh, Senior Advisor at ALTM Legal Advocates and Solicitors, graced the Orientation Program for our PGDM batch of 2023-25 at SDMIMD on July 19, 2023. His enlightening talk on "Unveiling Intellectual Property Rights" provided our students with invaluable insights into this complex field. His commitment to fostering understanding and spreading knowledge is truly inspiring.

Alumnus on Campus – Mr Rohit Agarwal

Mr Rohit Agarwal, alumnus of PGDM Batch 2007-2009 and the Regional Business Head South India at Havells India, delivered an inspiring talk to the PGDM 2022-24 pursuing 2nd Year of the Program on “Opportunities in Sales Domain”, held on July 17, 2023. The session aimed to shed light on the significance of pursuing an MBA, the key attributes of a successful salesperson, and the essential skills required to excel in the sales profession. The highly insightful talk provided valuable insights into the sales world and the qualities defining a successful salesperson.

Mr Rohit called upon the students on campus to be passionate, committed, and eager to continuously learn, to grow in their careers in the sales domain. The talk was an excellent platform for the students to gain valuable industry knowledge and prepare for a successful sales career.

Invited Talk by Dr. Vidyasagar

Dr. Vidyasagar, Chethana Trust, Mysore, delivered a talk for first year students of PGDM 2023-25, held on July 14, 2023. The talk has been organized as a part of the Orientation program.

Guest Talk on Business Analytics by Dr. Siamak Zadeh Professor

A highly informative and engaging guest talk on the importance of Business Analytics for today’s management scenario was delivered by Dr. Siamak Zadeh on 14th July 2023 in online mode. Dr. Siamak is a Professor & Data Scientist and Director of Data Analytics at the Ageno School of Business & Undergraduate Studies, Golden Gate University, San Francisco. In his talk, he delved into the key aspects of analytics, emphasizing its significance in the current world of big data and its transformative impact on organizations.

The audience gained valuable insights into the analytics process and its systematic approach. From data collection and cleansing to data analysis and interpretation, the talk highlighted the importance of a well-structured analytics workflow. Dr. Siamak shared real-world examples of how analytics has empowered organizations to derive value from their data and how it has led to improved efficiency, better customer insights, cost optimization, and enhanced overall performance.

Invited talk on Role of Management Graduates in a Technology Organization

Ms. Poornima Srihari, Senior Delivery Manager, Infosys Limited, addressed the students of PGDM 2023-25 batch and gave an insightful talk on how Infosys founders joined hands and built the company from scratch in 1981, which has become a NYSE listed global Consulting and IT services company today. She has given an insider view of work culture, business ethics, professional outlook towards all stakeholders, Challenges and opportunities at Infosys ltd.

Ms. Harshita, from Talent acquisition department, highlighted various roles available for Management graduates in Infosys Limited and Infosys BPM and explained the growth path for Management trainees/Associate consultants in Infosys.

It was organized as part of the orientation program for the PGDM 2023-25 batch on July 13, 2023

Talk on Unlocking Leadership Potential by Mr. Dharma Prasad

Mr. Dharma Prasad delivered an inspiring talk about unlocking leadership potential on July 13, 2023. He eloquently expressed that while automation may replace many tasks, leading and inspiring people will always remain a distinctly human endeavor and be in high demand. According to him, everyone possesses inherent leadership potential, regardless of their specialization or industry affiliation. However, the key lies in polishing this potential to let it shine brightly.

Drawing from a wealth of wisdom and personal experiences, he underscored the significance of family, friends, knowledge, and skills in navigating the journey of life. As he shared numerous insightful nuggets, he emphasized the pursuit of richness in various dimensions - be it financial wealth, meaningful relationships, purposeful actions, time management, or physical well-being. He rightly emphasized that finding the right balance in these different dimensions of richness can lead to genuine happiness and contentment in life.

To the students in the audience, he stressed the criticality of networking and building connections with others as an essential ingredient for success.

Invited talk by Mr. Ravi Challu

Mr. Ravi Challu, Co-Founder and Managing Partner at WiseOwl Consulting LLP, addressed the students of PGDM 2023-25 and gave an insightful talk on Success mantra. He highlighted the importance of Self discovery of personal Goal & understanding of what makes the students happy in their day today life.

He urged them to introspect and find out their passion and work towards it in every moment of life. He has explained them to utilise the time to the maximum today to become successful tomorrow. He correlated that by giving an example of squeezing the lemon fully to get maximum juice out of it. He asked the students to value every second of their life today and live in every moment of it.

He summed up with key points of success mantra as:

Live life to the fullest today like you squeeze the lemon to get maximum out of it and develop a positive attitude for that. Self-reflection and working towards personal and professional goals in every moment of life is the key to success.

It was organized as part of the orientation program for the PGDM 2023-25 batch on July 12, 2023

Invited talk by Mr. T. V. Mohan

Mr. T. V. Mohan, Country Head & MD – India, ANDREAS MAIER Workholding Technology Pvt Ltd. (Subsidiary of AMF - Germany), Bengaluru spoke about the essential qualities of a leader held on July 12, 2023. He stressed on time management, communication and how to take criticisms in your stride and achieve success through continuous learning. The talk has been organized as a part of the Orientation program for PGDM 2023-25 batch.