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SDM RCMS

Cases in Management : Volume I

	Title : Cases in Management Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G ISBN : 978-81-922146-3-4 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Year : 2013 Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
Balaji. J & Ullas Rao (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]. Click here to view Full text
Gayathri, H., Raghunandan V. R. & Sowmya B.(2013). A Shoemaker - Who comes to your mind?. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]. Click here to vi e w Full text
Sharma, Govinda N.R. (2013). The “Rise” of the Mahindra Group. Cases in management: Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]. Click here to view Full text
Minhaj, Mohammed and Hasan, Syed Mamoon (2013). How ODigMa leveraged Social CRM to drive customer satisfaction, retention and advocacy for a leading Telecom Company: A Case Study. Cases in Management Vol.1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-3-4] Click here to view Full text
Suresh, Maruthi R. and Sridhar, M. K. (2013). Innovation in Public Services Delivery: Case Study of Management Development Initiative in Karnataka’s School Education Department. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4] Click here to view Full text
Sengupta, Mousumi & Sengupta, Nilanjan and Raghupathi, Suma (2013). A Case Study on Pizza Hut: Competitors’ Envy, Consumers’ Choice. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]. Click here to view Full text
Sengupta, Nilanjan & Sengupta, Mousumi and Vaishnavi S. (2013). Connecting lives, anywhere, anytime: a case study on Airtel. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]. Click here to view Full text
Parasuraman, N.R. (2013). Safeguarding a portfolio – how far do we go?. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4] Click here to view Full text
Prasad, S.N. (2013). Case Study: Labour Unrest at Manesar Plant of Maruti Suzuki in 2012: A Perspective. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.[ISBN:978-81-922146-3-4] Click here to view Full text
Srilakshminarayana, G. (2013). Select Statistically. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4] Click here to view Full text
Rao, Ullas and Balaji, J. (2013). A Case Study on the Preference of Mobile Phone Attributes among B-School Students. Cases in Management Vol.1. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-3-4]. Click here to view Full text

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SDM RCMS

Cases in Management : Volume II

	Title : Cases in Management : Volume II Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G ISBN : 978-81-922146-3-4 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Year : 2013 Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
Srilakshminarayana, G. (2013). An employee’s story. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Parasuraman, N.R. (2013). Anand’s dilemma- strategic considerations v/s. financial goals. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Malathi Sriram M. A. (2013). DOVE- using social media for social viral campaign- a case study. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Neetu Ganapathy (2013). ERP system implementation at Pantaloon retail. Cases in Management - Vol.II. N. R. Parasuraman, NilanjanSengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Sengupta, Nilanjan & Mousumi Sengupta (2013). Johnson & Johnson: caring for people, worldwide. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Sharma, Govinda N.R. (2013). Narayana health- heart in the right place!. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Ullas Rao & Nadeer Muhammed (2013). Overhead allocation at Aravinda engineering pvt. Ltd. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Gayathri H., Abhishek C. Pandurangi & Spoorthi S. Gowda (2013). Samsung smart phones. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri DharmasthalaManjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Suresh, Maruthi R & Rao, Ullas (2013). Strategic responses of a social business: the case of an urban micro-finance institution. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Sengupta, Mousumi & Nilanjan Sengupta (2013). Toyota Motor Corporation: committed to quality, rewarded by smiles. Cases in Management Vol.II. N. R. Parasuraman, NilanjanSengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Minhaj, Mohammed (2013). Unlocking success through SEM: a case study of a travel agency. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text

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SDM RCMS

Cases in Management : Volume III

	Title : Cases in Management : Volume III Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G ISBN : 978-93-83302-05-5 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Year : 2014 Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
Sharma, Govinda N.R. (2013). Narayana health- heart in the right place!. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, MousumiSengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6] Click here to view Full text
Jagadeesh, R. (2014). Are Indian Car Buyers Not Serious About Safety? A Case Study of Maruti Suzuki India Limited. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]. Click here to view Full text
Venkatraja B (2014). Business Correspondent (BC) Model for Inclusive Growth: Performance Analysis of SKDRDP. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Rao, Ullas and Malathi Sriram (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Parasuraman, N.R. (2014). Financial Statement Analysis it is not always open and Shut. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
M.R. Suresh and M.R. Sridhar (2014). Foundation for Leadership Development in Public Services (FLADPS) – Identifying core competence, Role Discovery and Scaling up. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Malathi Sriram and Ullas Rao (2014). HDFC Bank-Journey to Mobility. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Minhaj, Mohammed (2014). How to Promote and Monetize “Free” Mobile Apps?. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Sengupta, Mousumi & Nilanjan Sengupta (2014). MakeMyTrip Limited: Travel made easy. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Sengupta, Nilanjan and Sengupta, Mousumi (2014). Singapore Airlines: Gliding with people Excellence. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Neetu Ganapathy (2014). Successfully Navigating the ERP Journey at Advantec Coils Pvt. Ltd. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Gayathri.H (2014). Titan Case Study. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Prasad S.N. (2014). Training and Work Motivation: Relevance of Technical Training and Evolving Environmental changes Outside the Organization. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text
Srilakshminarayana, G. (2014). What should be the sample size for the study?. Cases in Management - Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5] Click here to view Full text

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SDM RCMS

Contemporary Research in Management : Volume III

	Title : Contemporary Reserch in Management Volume III : A Special Compilation of Faculty Research Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta ISBN : 978-81-922146-8-9 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Year : 2014 Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.
Minhaj, Mohammed, Kumar, Varun & Sharma, Nancy (2014). An Exploratory Study on Reverse Logistics in E-Commerce and its Impact on Customer Loyalty. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9] Click here to view Full text
Sharma, Govinda N.R. & Kumar, Ashwini B.J. (2014). Assessing Distributive Justice in Business Contexts : A Methodological Approach. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9] Click here to view Full text
Rao, Ullas.(2014). Do the Best Performing Mutual Funds in India Lie on Capital Market Line (CML)? An Investigation. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9] Click here to view Full text
Sengupta, Mousumi & Nilanjan Sengupta (2014). Employee Development for Business Success. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9] Click here to view Full text
Sengupta, Nilanjan & Mousumi, Sengupta (2014). Employee Engagement : A HRM Tool for Achieving Organizational Goals. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9] Click here to view Full text
Srilakshminarayana, G. (2014). On Statistical Estimation : Some Views. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8] Click here to view Full text
Parasuraman, N.R. & Janaki Ramudu, P. (2014). Price Weighted Vs. Value Weighted Index: A Comparative Analysis and impact on Index Based portfolio Performance. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2014. [ISBN:978-81-922146-8-9] Click here to view Full text
Jagadeesh, R. (2014). Process Capability Assessment When Multiple Characteristics Exist : A Composite Approach Using Six Sigma Metrics. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-8-9] Click here to view Full text
Malathi Sriram. (2014). Technology Adoption of QR Codes in the Indian Scenario: An empirical analysis. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9]. Click here to view Full text
Balaji, J. (2014). The Ultimate Tablet War - Changing The Landscape of Mobile Connectivity in India. Contemporary research in management - Vol III by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM Institute for Management Development, 2012. 49-76p. [ISBN:978-81-922146-8-9]. Click here to view Full text

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SDM RCMS

Contemporary Research in Management : Volume II

	Title : Contemporary Reserch in Management Volume II : A Special Compilation of Faculty Research Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta ISBN : 978-81-922146-7-2 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR) Year : 2013 Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.
Seetharam. Abhijith.(2013). Examining Effects of Climate Change Impacts on the Ramsey-Cass-Koopmans Growth Model. Contemporary research in management – II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS),SDMIMD. [ISBN:978-81-922146-5-8]. Click here to view Full text
Sharma, Govinda N.R. & Kumar, Ashwini B.J. (2013). The Nexus between Macromarketing and Distributive Justice – A Study of Small and Medium Enterprises in India. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8] Click here to view Full text
Jagadeesh, R. (2013). How to improve the Supply Chain Management Competency to meet the Global Challenges. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]. Click here to view Full text
Joy, Jojo (2014). Bollywood’s Rs.100 Crore Club: A Management Perspective. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]. Click here to view Full text
Mahapatra, Mihir. (2014). Understanding Recent Trends in Inflation in India. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]. Click here to view Full text
Mohan N. J. Monteiro (2014).Consumer Attitude towards Green Marketing. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8]. Click here to view Full text
Sengupta, Mousumi & Nilanjan Sengupta (2013). From being to becoming: Employee empowerment as a tool for strategic Human Resource Management. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8] Click here to view Full text
Sengupta, Nilanjan & Sengupta, Mousumi. (2013). Effect of Glass Ceiling on Women Managers: Issues and perspectives. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8] Click here to view Full text
Parasuraman, N.R. & Janaki Ramudu, P (2013).Portfolio protection in the short run- protective puts vs. short futures: exploratory evidence from the Indian stock markets. Contemporary research in management-Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8] Click here to view Full text
Prasad S.N. (2013). Training Effectiveness and Organisational Development Through Technology: Simulator Based Driver Training and Road Safety. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8] Click here to view Full text
Srilakshminarayana, G. (2013). On Hypotheses Testing: Some Views. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-5-8] Click here to view Full text
Rao, Ullas.(2013). Evaluation of an all-equity Portfolio employing the distinctive approaches of Markowitz and Sharpe. Contemporary research in management - Vol II by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-81-922146-5-8] Click here to view Full text

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Contemporary Research in Management : Volume IV

	Title : Contemporary Research in Management Volume IV : A Special Compilation of Faculty Research Compiled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta ISBN : 978-93-83302-08-6 Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Year : 2015 Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.
		Volume III Volume II Volume I
Parasuraman, N.R. & Janaki Ramudu, P. (2015). Put-Call Parity: An investigation into S & P CNX Nifty Index Options. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6] Click here to view Full text
Jagadeesh, R. (2015). Enhancing the after-sales service quality using the Six-Sigma approach: a case study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Sengupta, Nilanjan & Mousumi, Sengupta (2015). Human capital management – the strategic differentiator for managing employee excellence. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Mousumi, Sengupta & Sengupta, Nilanjan (2015). Gamification: the new mantra for optimizing employee and organizational performance. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Suresh, M.R. (2015). Product management practices in social enterprises – insight for mainstream business enterprises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Sharma, Govinda N.R. (2015). Mandating spending on Corporate Social Responsibility (CSR) through the Company Act, 2013 by the Government of India – a critique. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Neetu Ganapathy. (2015). Reasons for ERP adoption by SMEs : an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Minhaj, Mohammed. (2015). Cloud based business intelligence systems – premise and promises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Rao, Ullas. (2015). An event study approach to capture the wealth effects surrounding the CEO appointment of Infosys Corporation. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Sriram M. (2015). Forecasting short term USD / INR exchange rate – ARMA approach. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text
Venkataraja, B & Sriram M. (2015). A casual nexus between FDI and economic growth of India: an empirical study. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6]. Click here to view Full text

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